* Corresponding Author
Conduct and Performance of Catfish Marketing Channels in the Special Region of Yogyakarta, Indonesia
https://doi.org/10.22146/agritech.43941 Tenny Sylvia(1), Dyah Ismoyowati(2*)
(1) Department of Agro-Industrial Technology, Universitas Gadjah Mada, Flora St. No. 1, Bulaksumur, Yogyakarta 55281
(2) Department of Agro-Industrial Technology, Universitas Gadjah Mada, Flora St. No. 1, Bulaksumur, Yogyakarta 55281
(*) Corresponding Author
Abstract
Catfish is one of the leading fishery commodities in Indonesia. Its production is high in the Special Region of Yogyakarta, that is, 45.44% of the total aquaculture production and 35.58% of the total aquaculture production. This study aimed to determine the type of marketing channels, including the conduct and performance of catfish marketing, and the efficiency of catfish marketing in the Special Region of Yogyakarta. Samples were obtained through purposive and snowball sampling, and data were collected through in-depth interviews with 30 respondents and examined through descriptive analysis and an SCP approach focusing on conduct and performance analysis. Result showed that two marketing channels were available. The first type consisted of fish farmers, collectors, and retailers, and the second type included fish farmers and retailers. Market conduct analysis revealed that the determination of the catfish price was dominated by collectors, marketing costs varied among players, and the government did not intervene with its trade. Market performance analysis indicated that fish farmers received 71.98% of their share on marketing channel 1 and 80.49% on marketing channel 2. The profit-to-cost ratios of collectors and retailers were 1.31 and 0.29 in marketing channel 1, respectively. In marketing channel 2, the profitto-
cost ratio of retailers was 1.65. Therefore, marketing channel 2 was more efficient than marketing channel 1.
Keywords
Full Text:
PDFReferences
Akinyemi, S. O. S., Adejoro, M. A., Layade, A. A., & Adegbite, O. O. (2017). Market Structure and Performance for Plantain and Banana. International Journal of Fruit Science, 17(4), 440–450. https://doi.org/10.1080/15538362.2017.1360231
Apituley, Y. M., Lopulalan, Y., Salakory, R. A., & Bawole, D. (2018). Market Structure, Conduct and Performance of Scad (Decapterus russeli) in Kota Ambon. Jurnal Manajemen dan Agribisnis, 15(3), 221–229. https://doi.org/10.17358/jma.15.3.221
Asmarantaka, R. (2014). Pemasaran Agribisnis (Agrimarketing). Bogor: PT Penerbit IPB Press
Azhara, D. (2016). Struktur, Perilaku dan Kinerja Pemasaran Ikan Bandeng Di Jawa Barat. Retrieved from https://repository.ipb.ac.id/handle/123456789/82692
Central Statistical Bureau. (2016). Provinsi Daerah Istimewa Yogyakarta Dalam Angka 2016. Retrieved from https://jogjakota.bps.go.id/publication/2016/07/15/a81ad53935e65a5e7c55e0f8/kota-yogyakarta-dalam-angka-2016.html
DKP. (2016). Buku Monografi Dinas Kelautan dan Perikanan Daerah Istimewa Yogyakarta Tahun 2015. Yogyakarta: Dinas Kelautan dan Perikanan DIY
Erzal, M., Taslim, & Masdar, A. (2015). Marketing Channel, Margin, and Efficiency Analysis of Local Broiler Duck. Jurnal Fakultas Peternakan Universitas Padjadjaran, 5(1), 1–12
FAO. (2016). The State of World Fisheries and Aquaculture Contributing to Food Security and Nutrition for All. Retrieved from http://www.fao.org/3/a-i5555e.pdf
Jadhav, G., & Borgave, S. (2019). Marine Fish Marketing System and Distribution Channels in India: A Literature Review. International Journal of Research and Analytical Reviews, 6(2), 998–1003. https://doi.org/10.13140/RG.2.2.20261.45286
Juanti, F., Jumiati, A., & Santoso, E. (2014). Economic Landscape Sub Sektor Perikanan Pada Perekonomian Kabupaten Sidoarjo: Model Input Output dan Analytical Hierarchy Process. E-Journal Ekonomi Bisnis Dan Akuntansi, 1 (1). Retrieved from https://doi.org/https, 42–52. https://doi.org/10.19184/ejeba.v1i1.569
Kiuk, J. W., Rehatta, B. M., & Ninef, J. S. R. (2018). Fresh Fish Marketing Analysis of Small-Scale Fisheries in Belu, East Nusa Tenggara of Indonesia. Russian Journal of Agricultural and Socio-Economic Sciences, 83(11), 369–374. https://doi.org/10.18551/rjoas.2018-11.44
Kumar, G. B., Datta, K. K., Joshi, P. K., Katiha, P. K., Suresh, R., Ravisankar, T., & Menon, M. (2008). Domestic Fish Marketing in India–Changing Structure, Conduct, Performance and Policies. Agricultural Economics Research Review, 21(January), 345–354. https://doi.org/10.22004/ag.econ.47884
Kumar, R. S., Kumar, D. K., & Prakash, S. (2019). Structure, Conduct and Performance of Fish Markets of Khagaria District. International Journal of Research in Business. Economics and Management, 3(4), 1–13. Retrieved from http://www.ijrbem.com/doc/142.pdf
OCHA. (2014). Province Infographic-DI Yogyakarta. OCHA
Ohen, S. (2017). Structure, Conduct and Performance of Fresh Farmed Catfish Marketing System in Delta State, Nigeria. IOSR Journal of Business and Management (IOSR-JBM), 19(9), 53–60. https://doi.org/10.9790/487X-1909035360
Pradika, A., Hasyim, A., & Soelaiman, A. (2013). Analysis of the Marketing Efficiency of Sweet Potato in Central Lampung Regency. Jurnal Ilmu-Ilmu Agribisnis, 1(1), 27–35. https://doi.org/10.23960/jiia.v1i1
Rahman, M. A., Akter, S., Bhowmik, S., Pramanik, M. M. H., & Alam, A. N. (2017). Fish in Super-Shops: A New Dimension of Fish Marketing System in Dhaka (Bangladesh). Journal of Fisheriessciences.com, 11(1), 37–42. https://doi.org/10.21767/1307-234x.1000105
Rizal, A., Aprilia, L., Nurruhwati, I., & Nurhayati, A. (2018). The Elasticity of Demand for Catfish Products (Clarias sp.) in Bandung City of Indonesia. World Scientific News, 102, 76–89. Retrieved from https://www.researchgate.net/publication/325811982_The_Elasticity_of_Demand_For_Catfish_Products_Clarias_sp_In_Bandung_City_of_Indonesia
Situmorang, T. S., Alamsyah, Z., & Naenggolan, S. (2015). Analisis Efisiensi Pemasaran Sawi Manis Dengan Pendekatan Structure, Conduct, and Performance (SCP) Di Kecamatan Jambi Selatan Kota Jambi. Jurnal Ilmiah Sosio-Ekonomika Bisnis, 18(2), 79–89. https://doi.org/10.22437/jiseb.v18i2.2830
Tijani, B., Abdlatif, I., Goni, M., & Fannami, A. (2014). Analysis of Conduct and Performance of Dried Fish Market in Maiduguri Metropolis of Borno State, Nigeria. Journal of Economics and Sustainable Development, 5(5), 38–46
Upadhyay, A. D., Jagpal, & Roy, P. D. (2016). Structural Performance of Fish Market and Socio-Economic Status of Market Functionaries of Naveen Machhali Mandi Mahanva of Gorakhpur, Uttar Pradesh. Economic Affairs, 61(3), 511–518. https://doi.org/10.5958/0976-4666.2016.00064.4
Virgantari, F., Daryanto, A., Harianto, H., & Kuntjoro, S. U. (2011). Analisis Permintaan Ikan Di Indonesia: Pendekatan Model Quadratic Almost Ideal Demand System (Quaids). Jurnal Sosial Ekonomi Kelautan dan Perikanan, 6(2), 191–203. https://doi.org/10.15578/jsekp.v6i2.5772
Odongo, W., & Etany, S. (2018). Value Chain and Marketing Margins of Cassava: An Assessment of Cassava Marketing in Northern Uganda. African Journal of Food, Agriculture, Nutrition and Development, 18(1), 13226–13238. https://doi.org/10.18697/ajfand.81.15955
Widodo, K. H., Soemardjito, J., & Kurniawan, D. A. (2013). Supply Chain Model of Catfish Production and Trade in Yogyakarta, Indonesia. International Journal of Industrial and Manufacturing Engineering, 7(8), 1663–1670. https://doi.org/10.5281/zenodo.1086638
Widyaningtyas, D., Raharto, S., & Agustina, T. (2014). Marketing Efficiency Analysis of Arabica Coffee at Karangpring Village Sukorambi Subdistrict Jember Regency. Berkala Ilmiah Pertanian, 1 (1). Retrieved from http://repository.unej.ac.id/handle/123456789/69101, 1–10
DOI: https://doi.org/10.22146/agritech.43941
Article Metrics
Abstract views : 2880
| 
views : 2268
Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Tenny Sylvia, Dyah Ismoyowati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
agriTECH has been Indexed by:
agriTECH (print ISSN 0216-0455; online ISSN 2527-3825) is published by Faculty of Agricultural Technology, Universitas Gadjah Mada in colaboration with Indonesian Association of Food Technologies.