A Cultural Dimension of American-Indonesian “Fast Food Diplomacy”

https://doi.org/10.22146/jh.29730

Sri Herminingrum(1*)

(1) Fakultas Ilmu Budaya Universitas Brawijaya
(*) Corresponding Author

Abstract


This article endeavors to elucidate the establishment of international relations between America and Indonesia by means of fast food franchises from a cultural dimension point of view. Since diplomacy in this context embraces the coexistent expression of cultures, the object highlighted in the research is the presence of American fast food icons, which are represented by Kentucky Fried Chicken (KFC) and McDonald’s. The concepts of cultural change are used as the basis of data analysis from this one-year field observation over the two franchises in Malang, East Java, Indonesia. This analysis aims (1) to uncover the innovations of KFC and McDonald’s outlets to devise new forms of their fast food that fit Indonesian food habits, as well as to trace (2) the spread of their global ideas in the everyday habits of Indonesians, and (3) the influence of the existence of both upon the burgeoning  AmericanIndonesian hybridized food culture. The result discloses that the business activity of KFC and McDonald’s has not only created an affinity for economic benefit towards America and Indonesia through the hands of private enterprise, but has also engendered the diversified ‘fast-food genre’.

Keywords


America-Indonesia; international relations; cultural dimension; fast food icons

Full Text:

PDF


References

Antonio, R. J., and Bananno, B. (2000). A New Global Capitalism? From “Americanism and Fordism” to Americanization-Globalization. American Studies, 41(2/3, Summer/Fall), 33-77.

Bakar, M.H., et.al. (2015). Attributes for Image Content That Attract Consumers’ Attention to Advertisements. Procedia: Social and Behavioral Sciences, 195, 309-314.

Baldwin, J. R., et.al. (2014). Where does our ‘culture’ come from? Intercultural Communication for Everyday Life, 47-67. Chichester: John Wiley & Sons Ltd.

Barston, R.P. (2013). Modern Diplomacy. New York: Routledge.

Bentley, A. (2007). Culinary Other, London: Polity Press.

Berridge, G. R. (2015). Public Diplomacy. Diplomacy: Theory and Practice, 198-209. London: Palgrave Macmillan.

Castells, M. (2010). The Power of Identity, The Information Age: Economy, Society, and Culture. Willey – Blackwell: A John Wiley & Son, Ltd. Publication.

CSIS. (1998). Reinventing Diplomacy in the Information Age. Retrieved on 2 October 2016, from: http://www. csis.org/ics/dia/.

Datesman, M.K., Crandall, J., Kearny, E.N. (2005). American Ways: An Introduction to American Culture. New York: Pearson Education Limited.

Featherstone, M., Lash, S., and Robertson, R. (1997). Global Modernities. London: Sage Publications Ltd.

Fine, G. A., and  Kleinman, S. (2016). Rethinking Subculture: An Interactionist Analysis. Journal of Anthropology, 85(1), 1-20.

Ha, K.N. (2006). Crossing the Border? Hybridity as Latecapitalistics Logic of Cultural Translation and National Modernization. Retrieved on 2 October 2016, from http://eipcp/transversal/1206/ha/en/print.

Hartley, J. (2003). The Ordinary as a Sign of Itself: Culture and Everyday Life (Travelling, Shopping, Walking, Eating). A Short History of Cultural Studies, 121-142. London: Sage Publications Ltd.

Hollinger, D.A. and Charles, C. (2001). The American Intellectual Tradition. New York: Oxford University Press.

Levander, C.F., and Levine, R.S. eds. (2008). The Future of American Studies. Durham & London: Duke University Press.

Kittler, P.G., Sucher, K.P., and Nahikian-Nelms, M. (2011). Food and Culture. Australia: Wadsworth Engage Learning.

Maddox, L. ed. (1999). Locating American Studies: The Evolution of a Discipline. London: The John Hopkins University Press.

Mc. Craken, G. (1990). Consumption, Change, and Continuity. Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities, 130-137. Indiana University Press.

Mendieta, E. (2002). Identities. Linda Martin Alcoff (ed.), Post-Colonial and Global in Identities, 414–432. London: Blackwell Publishing.

Nye, Jr. (2004). Soft Power: The Mean to Success in World Politics. New York: Public Affair.

Nygren, A. (1999) Local Knowledge in Environment – Development Discourse: From Dichotomies to Situated Knowledge. Critique of Anthropology, 19(3), 268-288.

Norton, M.B., et.al. (1986). A People and A Nation: A History of the United States. Houghton Mifflin Company.

O’Donnell, K. (2003; 2009). Postmodernism, (Postmodernisme, Edisi Bahasa Indonesia, Penerjemah: Jan Riberu). Yogyakarta: Penerbit PT. Kanisius.

Pease, D.E., and Wiegman, R. eds. (2002). The Futures of American Studies. Durham & London: Duke University Press.

Pieterse, J.N. (1995; 1997). Globalization as Hybridization. M. Featherstone, S. Lash, and R Robertson. (eds.), Global Modernities, 45-68. London: Sage Publications Ltd.

------- (2010). Globalization Goes in Circle: Hybridities East-West. Retrieved on 6 August 2016, from http:// www.socialtheory.en/texts/pieterse-globalizationgoes-in-circles.

Prabandari, P.D. (2014). Kuliner Nusantara: Kisah Rasa Cerita Bangsa, Majalah Tempo, Desember 1-7, Edisi Khusus, Jakarta: PT. Tempo Inti Media Tbk.

Ritzer, G. (2004). Rethinking Globalization: Glocalization / Grobalization and Something / Nothing. Sociological Theory, 21(3 – September), 193-209. Retrieved on 2 October 2010, from http://www.jstor.org/ stable/3108635.

------- (2014). The McDonaldization of Society, (Macdonaldisasi Masyarakat, Edisi Bahasa Indonesia, Penerjemah: Astry Fajria). Yogyakarta: Pustaka Pelajar.

Sorrells, K. (2010). Re-imagining Intercultural Communication in the Context of Globalization. T. K. Nakayama and R. T. Halualani. (eds.), The Handbook of Critical Intercultural Communication, 171-189. London: Blackwell Publishing Ltd.

Storey, J. (2010). Postmodernism. Cultural Studies and the Study of Popular Culture, 187-217. Edinburgh University Press.

Watson, A. (1984). The Growth State Power and Interdependence. Diplomacy: The Dialogue Between States, 167-185. London: Routledge.



DOI: https://doi.org/10.22146/jh.29730

Article Metrics

Abstract views : 1035 | views : 829

Refbacks

  • There are currently no refbacks.




Copyright (c) 2020 Humaniora

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


About Us

Editorial Team

Journal History

Contact

Publish with Us

Guidelines

Submission

Register Account

Explore

Current Issue

Archives

Our Statistics


Humaniora (Online ISSN 2302-9629; SINTA-2 Indexed) is published by the Faculty of Cultural Sciences, Universitas Gadjah Mada. The layout and the content of this OJS 2 website are customized by and attributable to Moh. Masruhan and Yoga Adwidya, and are licensed under a Creative Commons Attribution-ShareAlike 4.0 International Licence (CC BY-SA).
web counter Humaniora's Stats