Farmers’ Satisfaction of the Service Quality of Broiler Contract Farming Model in Banyumas Regency

Mochamad Sugiarto(1*), Yusmi Nur Wakhidati(2), Hudri Aunurrohman(3)

(1) Faculty of Animal Science, Jenderal Soedirman University, Purwokerto, 53123, Indonesia
(2) Faculty of Animal Science, Jenderal Soedirman University, Purwokerto, 53123, Indonesia
(3) Faculty of Animal Husbandry, Jenderal Soedirman University, Purwokerto, 53123, Indonesia
(*) Corresponding Author


This study aims at identifying nucleus companies’ service quality, broiler farmers’ satisfaction and the relationship between contract farming services quality and broiler farmers’ satisfaction in Banyumas Regency. The study takes survey method to broiler farmers participating in contract farming programs from five nucleus companies in Banyumas Regency as its population. 50 broiler farmers are selected using the proportional random sampling method based on Slovin formula as respondents. The data obtained are analyzed by employing descriptive statistics and Correlation Rank Spearman Analysis. The results show that the farmers are averagely 44 years old with mostly junior high education, and 76% of the respondents have broiler farming as their main livelihood. The farmers have quite a long time of experience (8.92 years) in raising broiler farming. Their satisfaction of the contract farming model’s service is of medium category (score 84.02) and their perception of the nucleus companies’ service quality is of medium category (score 86.34). The Spearman Rank Correlation analysis shows that the nucleus companies’ service quality is significantly related to the broiler farmers’ satisfaction (P<0.01) with a strong correlation coefficient of 0.761. The nucleus companies’ services in broiler contract farming model must be continuously improved to increase broiler farmers’ satisfaction.


Contract farming; Satisfaction level; Service quality

Full Text:



De Keyser, A. and B. Lariviere. 2014. How technical and functional service quality drive consumer happiness: moderating influences of channel usage. J. Serv. Manag. 25: 30–48.

Directorate General of Livestock and Animal Health of Indonesia. 2018. Statistic of Livestock and Animal Health. Ministry of Agriculture, Jakarta.

Eaton, C. and A. W. Shepherd. 2001. Contract Farming (Partnership for growth). FAO Agricultural Services Bulletin No 145. Rome, Italia.

Gersch, I. 2018. Producer organizations and contract farming: a comparative study of smallholders’ market strategies in South India. Z. Wirtsch. 62: 14-29.

Granja, R. and C. Wollni. 2018. Dynamics of smallholder participation in horticultural export chains: evidence from Ecuador. Agric. Econ. 49: 225-235.

Grigoroudis, E. and Y. Siskos. 2010. Customer Satisfaction Evaluation Service Quality Methods for Measuring and Implementing. Springer New York Dordrecht Heidelberg, London.

Herminingsih, H. 2017. Strategy to Increase Contract Farming Satisfaction on Red Chili Farmer with The Hortikultura Lestari Cooperation. Proceeding The 1 IBSC: Towards the Extended Use of Basic Science for EnhancingHealth, Environment, Energy and Biotechnology: 386-390.

Jian, Y. and C. L. Wang. 2006. The impact of effect on service quality and satisfaction: the moderation of service contexts. Journal of Services Marketing 20: 211-218.

Kasiri, L. A., K. T. Guan Cheng, M. Sambasivan, and S. Md. Sidin. 2017. Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty. Journal of Retailing and Consumer Services 35: 91-97.

Kitapci, O., T. I. Dortyol, Z. Yaman, M. Gulmez. 2013. The paths from service quality dimensions to customer loyalty. Management Research Review 36: 239-255.

Morton, J. F. 2007. The impact of climate change on smallholder and subsistence agriculture. Proceedings of the National Academy of Sciences of the United States of America, 104: 19680-19685.

Omachonu, V., W. C. Johnson, and G. Onyeaso. 2008. An empirical test of the drivers of overall customer satisfaction: Evidence from multivariate Granger causality. Journal of Services Marketing 22: 434-444.

Parirenyatwa, K. T. and S. Mago. 2014. Evolution and Development of Contract Farming in Zimbabwe: A Reflection for Agribusiness. MCSER Publishing, Rome-Italy.

Satpathy, I., C. M. Patnaik, and S. Kumar. 2017. Service marketing and service quality- a conceptual framework. International Journal of Research in Management, Economics and Commerce. 07: 74-80.

Wirtz, J., A. S. Mattila, and R. L. P. Tan. 2000. The moderating role of target-arousal on the impact of effect on satisfaction – an examination in the context of service experiences. Journal of Retailing 76: 347-65.


Article Metrics

Abstract views : 1778 | views : 1566


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Buletin Peternakan (Bulletin of Animal Science) Indexed by:

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.