The Impact of Consumer Behavior and Marketing Mix on the Decision to Buy Coffee at Coffee Shops in the Sleman Region During the Covid-19 Pandemic

Alif Madya Bagas Wicaksana; Suharno Suharno; Wahyu Supartono

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Agroindustrial Journal (print ISSN: 2252-6137; online ISSN: 2302-3848) is published by Department of Agro-industrial Technology UGM, Universitas Gadjah Mada in collaboration with APTA (Indonesian Association of Agro-industry Technologist).

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