Enablers and Barriers to Effective Communication about Drug Information: A Qualitative Study
Keywords:
Drug information, Effective communication, Interview, Pharmaceutical care, Phenomenological Analysis
Abstract
Patients who are involved in health communication are expected to have a better lifestyle to achieve a higher health status. Effective communication can produce a common understanding as well as an attitude improvement. Thus pharmaceutical personnel must have the ability to communicate effectively. This study aims to determine the factors that affecting the effectiveness of communication in providing drug information. The research was carried out using a semi-structured interview method. The data were analyzed using the Interpretative Phenomenological Analysis (IPA) method. Seven pharmacy technicians and ten pharmacists join the study. Several research themes can influence the effectiveness of communication between pharmacists and patients, including pharmacist empathy, pharmacist reliability and responsiveness, pharmacy atmosphere, patient empathy, patient physical and mental state, patient competency, and patient feedback. Several sub-themes were found which could be facilitators and barriers to effective communication. Based on the Shannon-Weaver communication model, these factors can affect the message encoding process, the information delivery channel, the message decoding process, and the feedback delivery process. Effective communication is influenced both by pharmacists as information providers and patients as recipients of drug information, the pharmacy environment can influence communication channels. Interventions to create effective communication should not only be given to pharmacists but also aimed at patients and the pharmacy environment.
References
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Haverfield, M. C., Victor, R., Flores, B., Altamirano, J., Fassiotto, M., Kline, M., & Weimer-Elder, B. (2022). Qualitatively exploring the impact of a relationship-centered communication skills training program in improving patient perceptions of care. PEC Innovation, 1(December 2021), 100069. https://doi.org/10.1016/j.pecinn.2022.100069
Hong, H., & Oh, H. J. (2020). The Effects of Patient-Centered Communication: Exploring the Mediating Role of Trust in Healthcare Providers. Health Communication, 35(4), 502–511. https://doi.org/10.1080/10410236.2019.1570427
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Kaae, S., Traulsen, J. M., & Nørgaard, L. S. (2014). Customer interest in and experience with various types of pharmacy counselling - a qualitative study. Health Expectations, 17(6), 852–862. https://doi.org/10.1111/hex.12003
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Liu, P. L., & Jiang, S. (2021). Patient-Centered Communication Mediates the Relationship between Health Information Acquisition and Patient Trust in Physicians: A Five-Year Comparison in China. Health Communication, 36(2), 207–216. https://doi.org/10.1080/10410236.2019.1673948
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Mouton, D. G. (2018). A medium-centered model of communication. Semiotica, 2018(224), 269–293. https://doi.org/10.1515/sem-2016-0024
Nichols, H. M., Dababnah, S., Berger, Z., Long, C., & Sacco, P. (2021). Can You Hear Me Now? Effects of Patient-Centered Communication With Young Adults Aged 26 to 39. Journal of Patient Experience, 8, 1–8. https://doi.org/10.1177/23743735211033116
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Published
2024-06-10
How to Cite
Antari, N. P. U., Hastama, R., Noviyanti, A. A. V., & Juanita, R. A. (2024). Enablers and Barriers to Effective Communication about Drug Information: A Qualitative Study. Indonesian Journal of Pharmacy, 35(2), 340–354. https://doi.org/10.22146/ijp.6620
Issue
Section
Research Article
