Faktor Determinan Perilaku Konservasi Energi dalam Skala Rumah Tangga dan Sektor Transportasi pada Konsumen Produk Elektronik Ramah Lingkungan dan BBM Non - Subsidi
Abstract
Abstrak. Konsumsi energi yang berlebihan merupakan penyebab utama menumpuknya emisi karbon di atmosfir, sehingga isu mengenai konservasi energi menjadi isu yang penting untuk mengatasi perubahan iklim. Tujuan penelitian ini untuk mengidentifikasi faktor determinan yang berpengaruh pada perilaku konservasi energi pada pengguna produk elektronik ramah lingkungan dan bahan bakar non-subsidi. Perilaku konservasi energi dapat dijelaskan oleh dua dimensi; dimensi psikologis, yaitu nilai dan sikap pro-lingkungan; dan dimensi positional, yang mencakup status sosioekonomi. Penelitian ini menggunakan desain penelitian survei sosial dan menggunakan kombinasi kuesioner cetak dan daring yang diisi oleh 143 responden. Faktor determinan perilaku konservasi energi pada skala rumah tangga yang utama adalah motivasi eksternal, yaitu penghematan biaya belanja energi, sehingga dapat digolongkan sebagai keputusan rasional. Namun pada sektor transportasi, faktor determinan yang utama adalah motivasi intrinsik dan nilai pro-lingkungan. Artinya, perilaku konservasi dalam sektor transportasi ditimbulkan oleh faktor-faktor internal yang idealis, sehingga dapat dikategorikan sebagai keputusan idealis.
Keywords
DOI: 10.22146/jpsi.10818
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