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  3. Vol 16 No 2 (2022): September
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Vol 16 No 2 (2022): September

Issue Published : Sep 12, 2022
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The Competitiveness of the Indonesian Furniture Industry in Global Trade: A Comparative Study with Vietnam

https://doi.org/10.22146/jik.v16i2.1535
Muhammad Haidar Daulay
Universitas Riau
Emma Soraya
esoraya@ugm.ac.id
Universitas Gadjah Mada
Ahmad Maryudi
Universitas Gadjah Mada

Corresponding Author(s) : Emma Soraya

esoraya@ugm.ac.id

Jurnal Ilmu Kehutanan, Vol 16 No 2 (2022): September
Article Published : Sep 12, 2022

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Abstract

Furniture products with significant added value are strategic commodities for the Indonesian economy. Therefore, this research aimed to determine the competitiveness of the Indonesian furniture industry in terms of marketing by making a comparison with Vietnam due to being one of Indonesia's main competitors in the furniture trade for decades. This research employed a literature study to collect data and an integrated comparative analysis using the 5P mixed market framework of position, product, place, promotion, and price. The results showed that both countries had similar market segments with sensitivity to illegal timber, for example, the US and EU. Vietnam was exceptional in offering lower prices since the Vietnamese furniture industry gained substantial support from the availability of abundant cheap labor and investment. Meanwhile, Indonesia was eminent in supplying raw materials from production forests, and its furniture industry had reached an augmented products level greater than Vietnam. Both countries have easy access to global shipping. Concerning promotion, Indonesia ought to emulate Vietnam by facilitating the furniture industry to participate in international exhibition activities to expand the furniture market network.

Keywords

furniture market analysis Indonesia timber trade Vietnam
Daulay, M. H., Soraya, E., & Maryudi, A. (2022). The Competitiveness of the Indonesian Furniture Industry in Global Trade: A Comparative Study with Vietnam. Jurnal Ilmu Kehutanan, 16(2), 152-158. https://doi.org/10.22146/jik.v16i2.1535
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Author Biographies

Muhammad Haidar Daulay, Universitas Riau

Department of Forestry, Faculty of Agriculture, Universitas Riau, Pekanbaru, 28293
Sebijak Institute ( Research Center of Forest Policy & History ), Faculty of Forestry, Universitas Gadjah Mada, Yogyakarta, 55281

Emma Soraya, Universitas Gadjah Mada

Forest Management, Faculty of Forestry, Universitas Gadjah Mada,Yogyakarta, 55281

Ahmad Maryudi, Universitas Gadjah Mada

Forest Management, Faculty of Forestry, Universitas Gadjah Mada,Yogyakarta, 55281
Sebijak Institute ( Research Center of Forest Policy & History ), Faculty of Forestry, Universitas Gadjah Mada, Yogyakarta, 55281

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