From Forest to Jar: How One Indonesian Business Is Revolutionizing Honey!

Ever wondered how a small honey business can make a big impact? The researchers are examining Situak Ni Loba Siarsikarsik KUPS in Toba, North Sumatra. This Social Forestry Business Group is using the Business Model Canvas (BMC) to transform its operations.

Their Journey includes:
- Cultivating a Unique Product: They start with traditional "glodok" methods and then sterilize and package their honey.
- Reaching Customers Everywhere: Selling locally and on platforms like Facebook and Instagram.
- Boosting Their Offerings: A key strategy is to diversify their products beyond just honey, including propolis, royal jelly, and beeswax.
- Strengthening Their Team: Investing in training and technology to improve skills in harvesting, processing, and online marketing.

This research highlights how focusing on value, partnerships, and technology can help a small business thrive.

Read the full article: doi.org/10.22146/jik.v18i2.11090