THE TRANSNATIONAL SUCCESS OF COSMOPOLITAN MAGAZINE

Ekawati Marhaenny Dukut

doi:10.22146/rubikon.v1i2.34222

THE TRANSNATIONAL SUCCESS OF COSMOPOLITAN MAGAZINE

https://doi.org/10.22146/rubikon.v1i2.34222

Ekawati Marhaenny Dukut^(1*)

(1) English Department, Faculty of Letters, Soegijapranata Catholic University Semarang
(*) Corresponding Author

Abstract

Studying about an American popular culture product such as the Cosmopolitan magazine for American Studies’ scholars can no longer be framed in studying how it is operated within the U.S. only. Instead, a look at how it is being transferred across nation’s borders and how it is regulated in other nations become a concern also to scholars. Time and space is no longer a border for a world that is transnational, so global values that are being sold in the magazine’s advertisements are being made continually popular by inserting local ideas. How has Cosmopolitan successfully achieved its globality? The following article discusses on the transnational culture that Cosmopolitan and its magazine advertisement brings and how
it has taken in the local to support the global.

Keywords

Cosmopolitan; Global; Local; Transnational; Popular culture

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DOI: https://doi.org/10.22146/rubikon.v1i2.34222