Rice Marketing Efficiency In Sragen Regency

https://doi.org/10.22146/ae.36442

Amalia Nadifta Ulfa(1*), Masyhuri Masyhuri(2)

(1) Master Student of Agricultural Economics, Faculty of Agriculture, Gadjah Mada University
(2) Faculty of Agriculture, Gadjah Mada University Jl. Flora No. 1 Bulaksumur, Yogyakarta
(*) Corresponding Author

Abstract


This study is aimed to determine the channels, margins, and the level of marketing efficiency of rice in Sragen used monopoly index (MPI) and market integration. This study used primary data obtained from direct interview, and secondary data obtained from related institutions. The rice marketing channels were obtained by surveys and interviews with the snowball sampling methods. The data were analyzed using marketing channels ranging from rice mills to consumers. The results show that there are four marketing channels of rice with the most on channels 3 about 53.3%. The first channel is the shortest channel with the lowest marketing margin, but it is inapporopiate to conclude that the first channel is the most efficient channel. The highest marketing margin of rice marketing channels is at the medium/large rice mills, while the lowest is at the wholesalers. The MPI value of collecting traders is 2.00; 2.32 for medium/large rice mills; wholesalers is 1.47; and 1.75 for retailers. The comparison of MPI in each marketing institution shows that medium/large rice mill dominate rice marketing in Sragen. The correlation analysis of 0.952 means a “very strong” correlation between price at rice mills level and price at consumers level. Based on the marketing efficiency analysis using MPI and market integration, it shows that marketing of rice in Sragen has been integrated and efficient. The research recommends further analysis of rice marketing in other areas for rice marketing for rice mills or rice traders in Sragen.


Keywords


Marketing Efficiency, Market Integration, Monopoly Index, Rice

Full Text:

PDF


References

Downy and Erickson. (1992). Manajemen Agribisnis. Jakarta: Erlangga.

Erzal, M. F., Taslim and Masdar, A. S. (2015). Analisis Saluran, Margin, dan Efisiensi Pemasaran Itik Lokal Pedaging. Jurnal Unpad, 2, 1–12.

Ika Novita Sari, R. W. (2012). Analisis Efisiensi Pemasaran Jagung di Provinsi Nusa Tenggara Barat. Journal of Institut Pertanian Bogor, 2(2), 191–210.

Jamhari and Kuntadi, E. B. (2012). Efisiensi Pemasaran Cabai Merah melalui Pasar Lelang Spot di Kabupaten Kulonprogo, Yogyakarta. Jurnal Sosial Ekonomi Pertanian, 1(April), 95–101.

Jamhari and Yonekura, H. (2003). Efficiency of Rice Distribution Between Margokaton Village and Yogyakarta. Agro Ekonomi, 259–281.

Jumiati, Elly; Darwanto, Dwidjono Hadi; Hartono, S. M. (2013). Analisis Saluran Pemasaran dan Marjin Pemasaran Kelapa Dalam di Daerah Perbatasan Kalimantan Timur. Jurnal Agrifor, XII(1), 1–10. https://doi.org/1412 – 6885

Kusnadi, N., Tinaprilla, N., Susilowati, S. H. and Purwoto, A. (2011). Rice Farming Efficiency Analysis in Some Rice Producing Areas in Indonesia. Jurnal Agro Ekonomi, Volume 29, 25–48.

Lutfi, Z. (2017). Strategi Pemasaran Beras Organik pada Kelompok Tani Sri Makmur di Kabupaten Sragen. Tesis Institut Pertanian Bogor.

Mardianto, S., Suprianta, Y. and Agustin, N. K. (2005). Dinamika Pola Pemasaran Gabah dan Beras di Indonesia. Forum Penelitian Agro Ekonomi, 23(70), 116–131.

Saragih, E. and Tinnaprila, N. (2015). Sistem Pemasaran Beras di Kecamatan Cibeber, Kabupaten Cianjur. Jurnal Forum Agribisnis, 5(1), 1–24.

Sinaga, V. R., Fariyanti, A. and Tinaprilla, N. (2014). Analisis Rantai Nilai Pemasaran Kentang Granola di Kecamatan Pengalengan Kabupaten Bandung Jawa Barat. In Prosiding PERHEPI (pp. 191–209). IPB International Convention Center, Bogor.

Sultana, A. (2012). Rice Marketing in Bangladesh : From the Perspective of Village Study at Cox ’ s Bazar District. African Journal of Agricultural Research, 7(45), 5995–6004. https://doi.org/10.5897/AJAR12.1840

Swastika, D. and Sumaryanto. (2012). Rice Supply Chain in Indonesia: The Cases in Wst Java, West Kalimantan, and South Kalimantan Provinces. Bunga Rampai Rantai Pasok Komoditas Pertanian Indonesia, I, 11–43.



DOI: https://doi.org/10.22146/ae.36442

Article Metrics

Abstract views : 270 | views : 276

Refbacks

  • There are currently no refbacks.




Copyright (c) 2018 Agro Ekonomi

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

AGRO EKONOMI ISSN 0215-8787 (print) , ISSN 2541-1616 (online) indexed by :

  sinta worldcat  

Web
Analytics View My Stats