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Copyright (c) 2021 Gadjah Mada International Journal of Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright (c) 2021 Gadjah Mada International Journal of Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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About The Author
Bilson Simamora
* Corresponding Author
https://scholar.google.co.id/citations?user=S3bpBlIAAAAJ&hl=en
Kwikkiangie School of Business and Information Technology, Jakarta
Indonesia
"Simamora, Bilson, is an Associate Professor at the Management Department, Kwik Kian Gie School of Business and Information Technology, Jakarta. He earned a master degree in 1994 in Marketing from Prasetiya Mulya University. He also got a doctoral degree in marketing from the University of Indonesia. His research interests are in consumer behavior and brand management. He has his works published in International Review of Management and Marketing, Marketing Science Letters, and International Journal of Evaluation and Research in Education, including dozen books published by notable publishers, and hundreds of marketing and research materials posted in www.bilsonsimamora.com.
Author’s contact detail: Kwik Kian Gie School of Business, Jl. Yos Sudarso Kavling 87 Sunter Podomoro, Jakarta, Indonesia, Phone: +62165307062, Fax.: +62165306967, Email: bilson.simamora@kwikkiangie.ac.id.