CULTURAL HYBRIDITY TOWARDS AN UPWARD MOBILITY: IMPLICATIONS OF THE AMERICAN MEDIA AND AMERICAN CORPORATE CULTURE IN INDONESIA

https://doi.org/10.22146/rubikon.v1i2.34210

Alfred Inkiriwang(1*), Riani E. Inkiriwang Winter(2)

(1) Management Graduate Program, Institut Bisnis & Multimedia Asmi American Studies Graduate Program, Universitas Indonesia
(2) American Studies Graduate Program, Universitas Indonesia Master of Education Program, Universitas Pelita Harapan Master of Communications Program, Universitas Pelita Harapan
(*) Corresponding Author

Abstract


Hybridity has been defined in many terms. Subsequently, cultural hybridity is associated with different meanings, as seen from a spectrum of theoretical and disciplinary perspectives. In the realm of Transnational American Studies in Indonesia, the hybridization of American Media and American Corporate Culture into those domains in Indonesia would be an observable transnational cultural phenomenon. American corporate culture has a hegemonic dominance in the world as it has in Indonesia. Similarly, in the current global media culture, American media’s influence has brought with it its culture to places throughout the world including Indonesia. In the current discourses hybridity has “long left behind the negative implications and connotations of inferiority” and it presents currently the intercultural exchange of transnational and global mobility. This article explores American and Indonesian cultural hybridity as a notion of upward mobility in the domain of media culture and corporate culture in Indonesia.


Keywords


Cultural hybridity; upward mobility; American media; American corporate culture

Full Text:

PDF


References

Adams, Brad. (2013). Closing the leadership gap in Asia. Singapore Management University. Retrieved from https://www.smu.edu.sg/perspectives/2013/09/25/closing-leadership-gap-asia

Breyer, Richard. (2004). Newstainment, The world and I. 18. Washington.

Cirino, Robert. (1971). Don’t blame the people: How the news media use bias, distorsion, and censorship to manipulate public opinion. Los Angeles: Diversity Press.

Gupta, Vipin, Kamala Gollakota and Ancheri Sreekumar. (2003). Quality in business education: A study of the Indian context. Paper prepared for and presented at the Business Education and Emerging Market Economies: Trends and Prospects Conference. Retrieved from www.ciber.gatech.edu/papers/workingpaper/2003/04-014.pdf

Ha, Kien Nghi. (2006). Crossing the border? Hybridity as late-capitalistic logic of cultural translation and national modernization. Retrieved from http://eipcp.net/transversal/1206/ha/en/print

Hunter, Murray. (2013). No room for “Asian”business paradigms in Asian “B” schools? Retrieved from http://nsnbc.me/2013/12/18/room-asianbusiness-paradigms-asian-b-schools/

Jang, Wonho and Kim, Youngsun. (2013). Envisaging the sociocultural dynamics of K-pop: Time/space/hybridity, red queen’s race, and cosmopolitan striving. Korea Journal, 53 (85-87). Retrieved from http://www.iwahs.org

Kipping, Matthias. (1996). The influence on the evolution of management consultancies in Britain, France, and Germany since 1945. Business and Economic History, 25 (113-114). Retrieved from http://www.thebhc.org/publications/BE/print/N02517/p0112.p0123.pdf

Kellner, Douglas M. (1995). Media Culture: Cultural studies, identity and politics between the modern and the postmodern. New York: Routledge.

Kellner, Douglas M. and Meenakshi Gigi Durham. (2006). Media and cultural studies. Malden, MA: Blackwell Publishing.

Kraidy, Marwan M. (2005). Hybridity: the cultural logic of globalization. Philadelphia, PA: Temple University Press.

Mills, D. Quinn. (2005). Asian and American leadership styles: How are they unique? Retrieved from http://hbswk.hbs.edu/item/4689.html

Pieterse, Jan Nederveen. (2010). Globalization goes in circles: Hybridities East-West. Retrieved from http://www.socialtheory.en/texts/pieterseglobalization-goes-in-circles.pdf

Potter, W, James. (2008). Media Literacy. Los Angeles: Sage Publication.

Raab, Josef and Martin Butler. (2008). Introduction: Cultural hybridity in the Americas. Retrieved from http://www.unibielefeld.de/(de)/ZIF/FG/…/raab-Butler_intro-hybrid.pdf

Ranney, Austin. (1983). Channels of power: The impact of television on American politics. New York: Persues Books.

Sejarah dan perkembangan UNDIP. (2011). Program MM UNDIP. Retrieved from http://www.mm.undip.ac.id/index.php?option=com_content&view=article&id=4&itemid=9

The Suharto years. (2014). Indonesia Digest. Retrieved from http://www.indonesiadigest.net/3302.suharto.htm.

Tomlinson, John. (1999). Globalization and culture. Chicago: The University of Chicago Press

Tunstall, Jeremy. (1977). The media are American: Anglo American media in the world. New York: Columbia University Press.



DOI: https://doi.org/10.22146/rubikon.v1i2.34210

Article Metrics

Abstract views : 477 | views : 501

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.