Personality Perceived Risk and Travel Intention after The COVID-19 Pandemic: The Case Study in a Bali Resort Village of Canggu

https://doi.org/10.22146/kawistara.82974

Theresia Verina Rosari Bei(1*), I Gusti Ngurah Agung Suprastayasa(2), Putu Surya Laksana Rahjasa(3)

(1) Politenik Pariwisata Bali
(2) Politenik Pariwisata Bali
(3) Politenik Pariwisata Bali
(*) Corresponding Author

Abstract


This study aims to determine the influence of human personality and perceived risk on the travel intention of domestic tourists to Canggu, Bali. This research is motivated by the limitations of the previous studies in examining the factors that influence travel intention, especially aspects related to human behavior. This is especially essential for reviving tourism business after the Covid-19 pandemic. This research is based on a survey on domestic tourists who had, are currently, and will be traveling to the resort village of Canggu in Bali. The sample collection method in this study is by using a questionnaire distributed online and offline. The author uses the theory of Hair et al. to determine the minimum number of samples and get 299 respondents in the field. This study uses the Structural Equation Model (SEM) analysis technique to analyze all the data that has been collected. This study found that all major personal characters,namely openness, consciousness, extroversion, agreeableness, and neuroticism, positively affect the intention of visiting domestic tourists to Canggu. In contrast, the perceived risk has a negative effect on the intention of visiting tourists to Canggu. This research encourages managers of tourist destinations in Canggu to consider various personal charaters,perceived risks and travel intentions above in designing marketing strategies and destination development.


Keywords


Big 5 Personality Traits; Canggu; Perceived Risk; Structural Equation Model; and Travel Intention.

Full Text:

PDF


References

Badan Pusat Statistik. (2017). Jumlah Kedatangan Wisatawan Mancanegara ke Indonesia Menurut Pintu Masuk 1997-2017. Badan Pusat Statistik. https://www.bps.go.id/statictable/2009/04/14/1387/jumlah-kunjungan-wisatawan-mancanegara-ke-indonesia-menurut-pintu-masuk-1997-2017.html

Badan Pusat Statistik. (2020). Jumlah kunjungan wisman ke Indonesia Agustus 2020 mencapai 164,97 ribu kunjungan. Badan Pusat Statistik. https://www.bps.go.id/pressrelease/2020/10/01/1719/jumlah-kunjungan-wisman-ke-indonesia-agustus-2020-mencapai-164-97-ribu-kunjungan-.html

Badan Pusat Statistik. (2022). Jumlah kunjungan wisman ke Indonesia melalui pintu masuk utama pada Agustus 2022 mencapai 510,25 ribu kunjungan dan Jumlah penumpang angkutan udara internasional pada Agustus 2022 naik 32,29 persen. Badan Pusat Statistik2. https://www.bps.go.id/pressrelease/2022/10/03/1877/jumlah-kunjungan-wisman-ke-indonesia-melalui-pintu-masuk-utama-pada-agustus-2022-mencapai-510-25-ribu-kunjungan-dan-jumlah-penumpang-angkutan-udara-internasional-pada-agustus-2022-naik-32-29-persen.html

Barlow, D. H., Sauer-Zavala, S., Carl, J. R., Bullis, J. R., & Ellard, K. K. (2013). The Nature, Diagnosis, and Treatment of Neuroticism: Back to the Future. Clinical Psychological Science, 2(3), 344–365. https://doi.org/10.1177/2167702613505532

Biggs, A. T., Clark, K., & Mitroff, S. R. (2017). Who should be searching? Differences in personality can affect visual search accuracy. Personality and Individual Differences, 116, 353–358. https://doi.org/https://doi.org/10.1016/j.paid.2017.04.045

BKIP. (2015). Dukung Perkembangan Pariwisata, Bandara Dikembangkan Hingga Daerah Terpencil. KEMENTERIAN PERHUBUNGAN REPUBLIK INDONESIA. http://dephub.go.id/post/read/dukung-perkembangan-pariwisata,-bandara-dikembangkan-hingga-daerah-terpencil

Conway, L. G., Zubrod, S. R., & Alivia, W. (2020). Social Psychological Measurements of COVID-19: Coronavirus Perceived Threat, Government Response, Impacts, and Experiences Questionnaires. PsyArXiv. https://doi.org/https://doi.org/10.31234/osf.io/z2x9a

Corsini, R. (2018). The Dictionary of Psychology. Routledge. https://books.google.co.id/books?id=0kHNtAEACAAJ

Fiske, D. W. (1949). Consistency of the factorial structures of personality ratings from different sources. Journal of Abnormal and Social Psychology, 44(3), 329–344. https://doi.org/10.1037/h0057198

Gidron, Y. (2013). Encyclopedia of Behavioral Medicine (M. D. Gellman & J. R. Turner (eds.); p. 1453). Springer New York. https://doi.org/10.1007/978-1-4419-1005-9_1554

Goldberg, L. R. (1981). Language and individual differences: The search for universals in personality lexicons. Review of Personality and Social Psychology, 2(1), 141–165.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2018). Multivariate Data Analysis (8th ed.). Cengage Learning. https://books.google.co.id/books?id=0R9ZswEACAAJ

Hariyanto, O. I. B., Andriani, R., & Kristiutami, Y. P. (2018). PengembanganKampung TulipSebagai Wisata Edukasi di Bandung. Jurnal Pengabdian Kepada Masyarakat, 1(1). https://doi.org/https://doi.org/10.31294/jabdimas.v1i1.2859

Hasan, M. K., Ismail, A. R., & Islam, M. D. F. (2017). Tourist risk perceptions and revisit intention: A critical review of literature. Cogent Business & Management, 4(1), 1412874. https://doi.org/10.1080/23311975.2017.1412874

Huifeng, P., Ha, H.-Y., & Lee, J.-W. (2020). Perceived risks and restaurant visit intentions in China: Do online customer reviews matter? Journal of Hospitality and Tourism Management, 43, 179–189. https://doi.org/https://doi.org/10.1016/j.jhtm.2020.04.005

Peraturan Menteri Kesehatan Republik Indonesia No. 10 Tahun 2021, 2019 Permenkes RI 33 (2021). https://persi.or.id/wp-content/uploads/2021/02/pmk10-2021.pdf

Kolb, B. (2017). Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists (2nd ed.). Taylor& Francis. https://books.google.co.id/books?id=hoEZDgAAQBAJ

Liu, H. C., Sung, W. P., & Yao, W. (2018). Information, Computer and Application Engineering: Proceedings of the International Conference on Information Technology and Computer Application Engineering (ITCAE 2014), Hong Kong, China, 10-11 December 2014. CRC Press. https://books.google.co.id/books?id=9zX3DwAAQBAJ

Makhdoomi, U. M., & Baba, M. M. (2019). Destination image and travel intention of travellers to Jammu and Kashmir-The mediating effect of risk perception. Journal of Hospitality Application & Research, 14(1), 35–56.

McCrae, R. R., & Costa, P. T. J. (1987). Validation of the five-factor model of personality across instruments and observers. Journal of Personality and Social Psychology, 52(1), 81–90. https://doi.org/10.1037//0022-3514.52.1.81

Moutinho, L., & Vargas-Sánchez, A. (2018). Strategic Management in Tourism, 3rd Edition (3rd ed.). CABI. https://books.google.co.id/books?id=u3tSDwAAQBAJ

Norman, W. T. (1967). 2800 Personality Trait Descriptors: Normative Operating Characteristics for a University Population. University of Michigan, Department of Psychology. https://books.google.co.id/books?id=Az8rAAAAMAAJ

Power, R. A., & Pluess, M. (2015). Heritability estimates of the Big Five personality traits based on common genetic variants. Translational Psychiatry, 5(7), 10–13. https://doi.org/10.1038/tp.2015.96

Rein, M., & Eysenck, H. (2018). Dimensions of Personality. Taylor & Francis. https://books.google.co.id/books?id=UvdKDwAAQBAJ

Slovic, P. (2016). The Perception of Risk. Taylor & Francis. https://books.google.co.id/books?id=BLYyDQAAQBAJ

Smith, G. M. (1967). Usefulness of Peer Ratings of Personality in Educational Research. Educational and Psychological Measurement, 27(4), 967–984. https://doi.org/10.1177/001316446702700445

Talwar, S., Srivastava, S., Sakashita, M., Islam, N., & Dhir, A. (2022). Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach. Journal of Business Research, 142(April 2021), 400–411. https://doi.org/10.1016/j.jbusres.2021.12.002

Tepavčević, J., Blešić, I., Petrović, M. D., Vukosav, S., Bradić, M., Garača, V., Gajić, T., & Lukić, D. (2021). Personality traits that affect travel intentions during pandemic covid-19: The case study of Serbia. Sustainability (Switzerland), 13(22). https://doi.org/10.3390/su132212845

Verma, V. K., Kumar, S., & Chandra, B. (2017). BIG FIVE PERSONALITY TRAITS AND TOURIST’S INTENTION TO VISIT GREEN HOTELS. Indian Journal of Scientific Research, 79+. https://link.gale.com/apps/doc/A521163110/AONE?u=anon~e00ddac8&sid=googleScholar&xid=7ee8609e

Wang, S., Zhao, Y., Li, J., Wang, X., Luo, K., & Gong, Q. (2019). Brain structure links trait conscientiousness to academic performance. Scientific Reports, 9(1), 12168. https://doi.org/10.1038/s41598-019-48704-1

WEF. (2017). Travel & Tourism Competitiveness Report 2017. http://www3.weforum.org/docs/WEF_TTCR_2017_web_0401.pdf

Widiger, T. A. (2017). The Oxford Handbook of the Five Factor Model. Oxford University Press. https://books.google.co.id/books?id=geI-DgAAQBAJ

Williamson, J. M. (2018). Chapter 9 - Self-Reflection as a Way of Improving Instruction. In J. M. B. T.-T. to I. D. in S. and E. L. Williamson (Ed.), Teaching to Individual Differences in Science and Engineering Librarianship (pp. 133–145). Chandos Publishing. https://doi.org/https://doi.org/10.1016/B978-0-08-101881-1.00009-1



DOI: https://doi.org/10.22146/kawistara.82974

Article Metrics

Abstract views : 391 | views : 314

Refbacks

  • There are currently no refbacks.




Copyright (c) 2024 Theresia Verina Rosari Bei; I Gusti Ngurah Agung Suprastayasa; Putu Surya Laksana Rahjasa

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Kawistara is published by the Graduate School, Universitas Gadjah Mada.