POLITIK SELEBRITAS ELABORASI TEORITIK TERHADAP MODEL KAMPANYE BARU

https://doi.org/10.22146/kawistara.5672

Wasisto Raharjo Jati(1*)

(1) Pusat Penelitian Politik-Lembaga Ilmu Pengetahuan Indonesia
(*) Corresponding Author

Abstract


The discussion about concept of celebrity politics is a new study in the social sciences and political
landscape in the new Indonesian electoral democracy post-1999. Phenomenon of celebrity into the
realm of practical politics itself actually comes as a vote getter nature every political campaign. The
existence of massive publicity in the media as well as a performance appears to attract public sympathy.
However, the pattern of these celebrities also performed by politicians to show any aspect of their
daily life to become material for public consumption. The implication is that creating any sympathy
and empathy from the public to candidate or party. Political journalism plays a major role in creating
both the presence of the news by creating better and vice versa, creating a presence of construction to
candidates or parties. This paper will elaborate more on this celebrity political perspective.

Keywords


Celebrity Politic, Endorser, Voting Getter, Political Strategy

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DOI: https://doi.org/10.22146/kawistara.5672

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