Risky Chairani Putri(1*), Wiwik Sushartami(2)

(1) Gadjah Mada University
(2) Gadjah Mada University
(*) Corresponding Author


Wedding has been seen as an example of the reflection of social culture. Changes in wedding culture reflect changes in society. Such a social transformation is reflected in the growing demand for impressive wedding party in the urban areas has made new problems concerning to management and creativity. From the wedding management perspective, this has been caught as opportunities, not only in term of economi gains but also their role in power-knowledge production. In recognition of this non-material aspect of social chenges reflet in wedding party, this research attempts to identify the production of culture wedding planner. This study takes the case of prominent wedding organizer company in Surabaya, Mahar Agung Organizer. The data for this research come form interview with managerial personnel of the the Maha Agung. The result shows that the production of culture in the wedding planner’s activity involves six facets: technology, law and regulation, industry structure, organization structure, occupational career, and market. In addition, the production of culture of wedding planner is not singular, which means it engages the role of client, media, vendor and business competitor. Consequently, the power relation of wedding planner in the production of culture is not dominant. Production of culture of a wedding planner has produced complexity, ambivalence, and contestation which appear through technology, especially the Internet. All of these lead wedding planner to take a creative and ambivalent position, since there is no rule (copyright) in wedding planners industry.


Cultural industries; Production of culture; Urban; Wedding; Wedding planner

Full Text:



 Alsaawi, A. (2014). A Critical Review of Qualitative Interviews. European Journal of Business and Social Sciences, 3(4):149–156.

Ardiyanto, W. (2017). Potensi dan Perkembangan Surabaya Makin Mengejar Jakarta. Diakses pada tanggal 29 Maret 2018. Dapat diakses di

Bank, M. dan O’connor, J. (2009). After the Creative Industries. International Journal of Cultural Policy, 15(4):365–373.

Blakely, K. (2007). Busy Brides and the Business of Family Life. Journal of Family Issues, 29(5):639–662. doi: 10.1177/0192513x07309453.

Bourdieu, P. (1993). The Field of Cultural Production,  New York: Columbia University Press.

Caves, R. E. (2000). Creative Industries, Cambridge, MA: Harvard Univ. Press.

Chanan, M. (1995). Repeated Takes: A Short History of Recording and Its Effects on Music, London: Verso.

CITF (Creative Industries Task Force). (2001). Diakses pada tanggal 29 September 2018. Dapat diakses di

Coser, L. A., Kadushin, C., and Powell, W. W. (1982). Books:The Culture and Commerce of Publishing, Chicago, IL: Univ. Chicago Press.

Crane, D. (1997). Globalization, Organization Size, and Innovation in The French Luxury Fashion Industry: Production of Culture Theiry Revised. Poetics, 24:393–414.

Cunninggham, S. (2002). From Cultural to Creative Industries: Theory, Industry and Policy Implications. Media International Australia Incorporating Culture and Policy, 101(1):54–65.

Daniswara, F., Hermanadi, H. dan Rizal, N. (2016). Young Microselebrities in Indonesia. Yogyakarta.

Debord, G. (2005) Society of The Spectacle, London: Rebel Press.

DiMaggio, P. and Powell, W. (1991). The New Institutionalism in Organizational Analysis, Chicago, IL: Universitas Chicago Press.

Evans, S. (2013). Become an Event Planner: Careers in event planning. Become an Event Planner: The Three Necessary Steps to Begin Your Event Planning Career [online]. Diakses pada tanggal 25 Agustus 2017. Dapat diakses di

Evetts, J. (2014). The Concept of Professionalism: Professional Work, Professional Practice and Learning. International Handbook of Reserach in Professional and Practice-Based Learning. doi: 10.1007/978-94-017-8902-8_2.

Fahmi, F. Z., McCann, P., dan Koster, S. (2017). Creative Economy Policy in Developing Countries’, Urban Studies, 54(6):1367–1384.

Featherstone, M. (2007). Consumer Culture and Postmodernism. London: SAGE Publication.

Fine, G. (1992). The Culture of Production.  Am. J. Sociol, 97:1268–1294.

Foucault, M. (1972) The Archaelogy of Knowledge and The Discourse on Language (Terjemahan dari B. Prancis oleh A. M. Sheridan Smith), New York: Pantheon Books.

Handayani, O. (2016). Perlindungan Hukum Terhadap Perusahaan Jasa Penyelenggara Kegiatan dan Pengguna Jasa dalam Perikatan Penggunaan Jasa. Tesis. Yogyakarta: Universitas Gadjah Mada.

Hesmondhalgh, D. (2007) The Cultural Industries. 2nd ed, London: SAGE Publication.

Johnson, R. J. (2005). The Wedding Ceremony Planner: The Essential Guide to The Most Important, Illiniois: Sourcebooks, Inc.

Khotari, C. (2004). Research Methodology Methods and Techniques. 2nd ed, New Delhi: New Age International.

Landsverk, K. (2014). The Instagram Handbook. 1st ed, London: PrimeHead Limited.

Liley, K. (2003). Review of the book The Cultural Industries, by David Hesmondhalgh, Journal of Sociology, 41(2): 218–220.

Markusen, A., Wassall, G.H., DeNatale, D., dan Cohen, R. (2008). Defining the Creative Economy: Industry and Occupational Approaches, Economic Development, 22(1):24–45.

Menger, P-M. (1999). Artistic Labor Markets and Careers. Annual Review of Sociology, 24:541–571.

Miege, B. (1989). The Capitalization of Cultural Production, New York: International General.

Mosco, V. (2009) The Political Economy of Communication. 2nd ed, London: SAGE.

Nations, U. (2004) Creative Industries and Development. Sao Paulo: United Nations.

Pemerintah Republik Indonesia. (2012). Peraturan Daerah Kota Surabaya Nomor 23 Tahun 2012 Tentang Kepariwisataan. Surabaya: Walikota Surabaya.

Pemerintah Republik Indonesia, (2014) UU Nomor 28 tahun 2014 tentang Hak Cipta. Jakarta: Presiden Republik Indonesia dan Dewan Perwakilan Rakyat Republik Indonesia.

Pemerintah Republik Indonesia (2015) Peraturan Presiden Nomor 6 Tahun 2015. Jakarta: Presiden Republik Indonesia.

Peterson, R. A. dan Anand, N. (2004). The Production of Culture Perspective. Annual Review of Sociology, 30:311–334. doi: 10.4135/9781412939645.n83.

Peterson, R. A. and Berger, D. G. (1971). Entrepreneurship in Organizations: Evidence from the Popular Music Industry. Admin. Sci. Q, 16: 97–106.

Ratna, N. K. (2010). Metodologi Penelitian Kajian Budaya dan Ilmu Sosial Humaniora pada Umumnya, Yogyakarta: Pustaka Pelajar.

Schmutz, V. and Miller, C. N. (2015). Production of Culture, dalam Scott, R. dan Kosslyn, S. (eds) Emerging Trends in The Social and Behavioral Sciences, Canada: John Wiley & Sons, Inc.

Scott, A. J. (2006). Creative Cities: Conceptual Issues dan Policy Questions. International Journal of Urban and Regional Research, 21(2):323–339.

Setiani, I. (2015). Laporan Tugas Akhir Sistem Informasi Pemesanan Paket Pernikahan pada Bellayanis Wedding Organizer. Skripsi. Yogyakarta: Universitas Gadjah Mada.

Sparks, C (2004). The Impact of the Internet on The Existing media. Dalam Andrew Calabrese dan Colin Sparks (eds). Towards a Political Economy of Culture, Lanham, MD: Rowman & Littlefield, pp. 307–326.

Strinati, D. (2004). An Introduction to Theories of Popular Culture, London: Routledge.

Suseno, I. K. (2009). Untung BesarBisnis Event Organizer, Yogyakarta: Penerbit Indonesia Cerdas.

Thompson, E. (2002). The Soundscape of Modernity: Architectural Acoustics and The Culture of Listening in AmeriCa 1990-1933, Cambridge, MA: MIT Press.

Tunstall, J. (2001) Media Occupations and Professions: A Reader, London: Oxford University Press.

Wedding Vendor. Diakses pada tanggal 24 Maret 2018. Dapat diakses di

White, H. (1981). Canvases and Careers: Institutional Change in the French Painting World. New York, Am. J. Sociol, 87:517–547.

Williams, R. (1981). Culture. London: Fontana.


Sumber Wawancara

Dwi Wijayanto. 5 April 2018. Pemilik Mahar Agung Organizer

Gama Mahardika. 7 September 2018. Manajer Operasional Mahar Agung Organizer.

Sri Fuji Rahayu. 27 Februari 2018. Pemilik Atmanandhi Wedding Organizer.


Article Metrics

Abstract views : 557 | views : 708


  • There are currently no refbacks.

Copyright (c) 2020 Risky Chairani Putri

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Kawistara is published by the Graduate School, Universitas Gadjah Mada.

Copyright © 2019 Jurnal Kawistara