* Corresponding Author
KOMODIFIKASI BARONGSAI MENJAGA TRADISI MENEGOSIASI PASAR
https://doi.org/10.22146/kawistara.15486 Moch. Choirul Arif(1*), GR. Lono Lastoro Simatupang(2), Budiawan Budiawan(3)
(1) Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Sunan Ampel Surabaya
(2) Jurusan Antropologi Fakultas Ilmu Budaya Universitas Gadjah Mada
(3) Program Studi Kajian Budaya dan Media Sekolah Pascasarjana Universitas Gadjah Mada
(*) Corresponding Author
Abstract
After the fall of the Soeharto regime was like the fresh air for the ethnic Chinese in Indonesia in
articulating cultural identities, especially after the issuance of Presidential decree Number 6 of 2000
which revoked Presidential Instruction Number 14 of 1967 on religion, beliefs, and customs of China.
With that Presidential decree, Chinese people were free to celebrate the religious ceremony and customs,
as well as featuring Barongsai (Lion Dance) in front of public. Consequently, Barongsai became popular
and transformed into a cultural icon as well as “obligatory menu” for city event. Barongsai allegedly
underwent commodification along with its popularity. However, that signal was responded by
Barongsai activists as the consequence of efforts to survive and conquer the market. Through the mindset
of yin and yang, commodification discourse is abrogated and appropriated by Barongsai activists, so
commodification is not just an effort to maintain and preserve the ancestral cultural heritage, identity,
and cultural pride due to the accomplishments achieved
Keywords
References
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DOI: https://doi.org/10.22146/kawistara.15486
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