MAKNA SIMBOLIK SAWAH DI MASYARAKAT PEDESAAN TINJAUAN KOMUNIKASI LINGKUNGAN PADA MASYARAKAT SEMENDE DARAT TENGAH KABUPATEN MUARA ENIM-SUMATERA SELATAN

Abstract

Rice fields are an integral part in the life of rural communities, especially in the public of Semende
Darat Tengah, Muara Enim, South Sumatra. Rice fields are considered as part of the socio-cultural
and economic of society. All of this is part of the communication process conducted by the public
environment, particularly the ability to understand the phenomenon of the local environment and then
give the meaning to the phenomenon. This is the focus of this study, environmental communication
process of society by looking paddy fields as a major agricultural. Through communication ethnoecology
approach, this research shown that the people has made the construction process of the rice fields, which
are then considered to have a special meaning, ie the meaning of prosperous, the meaning of power,
and the meaning of identity. All of not happen by itself, but a process of community communication
to understand their natural environment, in particular the existence of paddy. There are a symbolic
construction mechanism which lasts from various groups in society.