Memilih Menampilkan atau Tidak Menampilkan?: Orientasi Masa Depan Pemuda di Daerah Istimewa Yogyakarta (DIY) dalam Tampilan Instagram

https://doi.org/10.22146/studipemudaugm.81402

Qonita Luthfia Alimah(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


Modernitas lanjut memberikan dampak yang besar dalam transisi pemuda menuju dunia kerja. Ancaman dan risiko yang dihasilkan dari keberadaan teknologi membuat dinamika pasar ketenagakerjaan begitu dinamis sehingga memaksa pemuda untuk menyusun strategi yang disesuaikan dengan orientasi pekerjaan impian di masa depan. Studi yang telah dilakukan saat ini lebih banyak menekankan pada strategi yang dilakukan oleh pemuda di dunia nyata. Padahal dalam konteks modernitas lanjut pemuda turut memperluas dimensi strateginya hingga merambah ke dunia digital, salah satunya dengan menggunakan media sosial Instagram. Instagram digunakan sebagai media untuk menunjukkan identitas dan biografinya supaya dapat mendukung representasi diri pemuda terhadap pekerjaan impiannya. Tipologi orientasi masa depan dari Ranji Devadason menjadi pisau bedah untuk menganalisis keselarasan strategi tersebut dengan pekerjaan impian mereka. Penelitian ini menggunakan metode naratif dengan memadukan wawancara secara mendalam dan social media tour untuk dapat memotret realitas yang ada. Temuan dalam penelitian ini menunjukkan bahwa pemuda melakukan konstruksi identitas dan biografi secara Do It Yourself (DIY) di Instagram sebagai upaya untuk menggapai pekerjaan impian mereka dan mendukung pekerjaan yang saat ini sedang dijalankan.

 

Late modernity has had a major impact on the transition of youth into the world of work. Threats and risks from the existence of technology created a more dynamic labor market. Therefore, it forces youth to develop strategies that are tailored to the orientation of the job in the future. The studies placed more emphasis on strategies carried out by youth. Even in the context of late modernity, youth people also expand the dimensions of their strategy to penetrate the digital world, one of which is by using Instagram. Instagram is used as a medium to show their identity and biography in order to support young people’s self-representation toward their future job. The future orientation typology of Ranji Devadason as a tool to analyze the alignment of this strategy with their future job. This study used a narrative method by combining in-depth interviews and social media tours to be able to photograph the existing reality. The findings in this study indicated that youth people constructed their identities and biographies in a Do It Yourself (DIY) way on Instagram as an effort to reach their dream job and support the work that is currently being carried out.


Keywords


Pemuda; Modernitas Lanjut; Individualisasi; Orientasi Masa Depan; Instagram

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DOI: https://doi.org/10.22146/studipemudaugm.81402

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