Improving Marketing strategies of An-Nahl Honey Bee Farm Products through E-Commerce Marketing on An-Nahl’s Website

Sri Utami(1*), Ani Sulistyarsi(2), Abd. Rohman Taufiq(3), Yudha Adi Kusuma(4)

(1) Biology Education Study Program, Faculty of Teacher Training and Education, PGRI Madiun University, Indonesia
(2) Biology Education Study Program, Faculty of Teacher Training and Education, PGRI Madiun University, Indonesia
(3) Accounting Study Program, Faculty of Economics and Business, PGRI Madiun University, Indonesia
(4) Industrial Engineering Study Program, Faculty of Engineering, PGRI Madiun University, Indonesia
(*) Corresponding Author


The An-Nahl honey bee farm of the Madiun Group, owned by Mr Sunardi, is located in the Musir Hamlet, Banjarsari Wetan Village, Dagangan District, Madiun Regency, and was started in 2000. The main products produced are honey, royal jelly, bee pollen, and solid propolis. The honey was collected from the flowers of calliandra, mango, kapok, rambutan, narra, bay leaf, water spinach, and rubber. An-Nahl honey bee farm already has a business license, namely PIRT No. 10953519010730 – 20. Its honey has become a superior product in Banjarsari Wetan Village, Dagangan District, Madiun Regency since 2016. Despite the success in its production, the AnNahl honey bee farm faced marketing problems. It is still using conventional marketing techniques. Product distribution is carried out only in the Madiun area. Moreover, the level of sales was considered as low less than ten bottles per month. The farm needed to advance its marketing strategy by expanding marketing media as a solution. The method of carrying out the community service activities were through a workshop on social media, training and assisting media social marketing course, and evaluating the programs. The study result shows that the material provided was a fresh material for participants with percentage of understanding increasing by 52% and above 113% for each type of honey volume in sales. Therefore, this program was successful in providing new knowledge to honey bee farmers in social media marketing strategy. The farm is also expecting this program to be continued.


Sales figures; An-Nahl's honey; Online marketing

Full Text:



Evasar, AD., Utomo, YB., & Ambarwati, D. (2019). Pelatihan dan pemanfaatan e-commerce sebagai media pemasaran produk UMKM di Desa Tales, Kecamatan Ngadiluwih, Kabupaten Kediri. Cendekia: Jurnal Pengabdian Masyarakat, 1(2), 75 84. CENDEKIA.

Jatmiko, SW., Irwan, YH. (2018). Manajemen pemasaran online makaroni Huhhah Yogyakarta. Jurnal Bisnis Teori dan Implementasi, 9(2), 100-120.

Jubelio. (2021). Tips bisnis. Apa itu e-commerce? pengertian beserta jenis e-commerce di Indonesia.

Marchel, F. (2019). 5 e-commerce terbaik di Indonesia pada 2019. Solutech. ecommerce-terbaik-di-indonesia-pada-2019

Nasrullah, D., Hidayatullah, A., & Unggul WP, S. (2017). Pendampingan e-commerce dan pendidikan di Cerme Kecamatan Ngimbang Lamongan. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat, 1(1), 11–17.

Noori S Al-Waili., Khelod, S., and Al-Ghamdi, Ahmad A. (2011). Honey for wound healing, ulcers, and burns; Data supporting its use in clinical practice. The Scientific World Journal (2011) 11, 766–787. ISSN 1537-744X; DOI 10.1100/tsw.2011.78.

Nuwa, MS., Alivian, GN., Priya Utama, JE., Fatarona, A. (2018). Effectiveness of honey in treatment of diabetic foot ulcer: A systematic review. 8th International Nursing Conference “Education, Practice And Research Development In Nursing.

Redaksi manfaat. (2022). 52 manfaat madu bagi kesehatan(teruji lab).

Ridho, A., Ambo, A. (2018). Strategi pemasaran online (studi kasus facebook marketing Warunk Bakso Mas Cingkrank di Makassar) online marketing strategy (case study of facebook marketing Warunk Bakso Mas Cingkrank in Makassar). Jurnal Komunikasi KAREBA, 7(2), 218-219. file:///C:/Users/new%20 luthviar/Downloads/6907-Article%20Text-18313- 1-10-20190701.pdf.

Taufiq, ART., Utami, S., Sulistyarsi, A., & Kusuma, Yuda A. (2020). PPPUD peternakan lebah madu An-Nahl menuju inisiasi ekspor. UNIPMA Press: Madiun.

Utami, Sri. (2020). Laporan PPPUD peternakan lebah madu An-Nahl. Unipma Press: Madiun.

Yana, Y. (2014). 52 manfaat madu bagi kesehatan (#teruji lab).


Article Metrics

Abstract views : 2175 | views : 1652


  • There are currently no refbacks.

Copyright (c) 2022 Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)

ISSN (print) 2460-9447ISSN (online) 2541-5883