Sosialisasi Pemanfaatan Program Corporate Social Responsibility (CSR) bagi Pelaku Usaha
Elly Yuliawati(1*)
(1) Program Studi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Mercu Buana
(*) Corresponding Author
Abstract
Sawarna Beach Tourism offers an atmosphere of beautiful nature that is different from other tourist attractions in Indonesia. Given the distance of this location from the center of the City of Banten residents and the local tourism agency initiated a homestay that can be used to spend the night for local and foreign tourists. The homestay is able to provide a place to unwind, have a good sleep, eat well, take a bath and change clothes adequately. Therefore facilities and infrastructures homestay must continue to be developed and upgraded accordance with the times. The purpose of this community service is to direct business owners' homestay in targeting programs Corporate Social Responsibility (CSR) from companies in the Banten province environment to develop their businesses. By providing CSR programs, companies can ethically contribute to the development of their social and business environments. This can be a solution to business continuity and sustainable strategic partnerships. The results of the training show the addition of knowledge and understanding, participants can find out about CSR and take advantage of opportunities from the company's CSR program in developing their businesses, know the stages and strategies in an effort to obtain funding for CSR programs, and most importantly there is a desire to try to take advantage of the Company's CSR programs in the environment around their region.
Keywords
Full Text:
PDFReferences
Akda, G., & Öter, Z. (2011). Assessment of world tourism from a geographical perspective and a comparative view of leading destinations in the market. In Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2011.05.126
Atkinson, D. (2016). Is South Africa’s Great Karoo region becoming a tourism destination? Journal of Arid Environments. https://doi.org/10.1016/j.jaridenv.2015.12.006
Badan Pusat Statistik Kabupaten Lebak. (2018). Kecamatan Bayah Dalam Angka. Retrieved from https://lebakkab.bps.go.id/publication/download.html?
Biddulph, R. (2015). Limits to mass tourism’s effects in rural peripheries. Annals of Tourism Research. https://doi.org/10.1016/j.annals.2014.11.011
Dinas Pariwisata Provinsi Banten. (2017). Penyusunan Rencana Induk Kawasan Strategis Pariwisata (KSP) Provinsi Banten Desa Wisata Sawarna. Dinas Pariwisata Provinsi Banten. Retrieved from https://dmsppid.bantenprov.go.id/upload/dms/47/laporan-akhir-desa-sawarna.pdf
Fatimah, T. (2015). The Impacts of Rural Tourism Initiatives on Cultural Landscape Sustainability in Borobudur Area. Procedia Environmental Sciences. https://doi.org/10.1016/j.proenv.2015.07.067
Ife, J., & Tesoriero, F. (2006). Community Development: Community-based alternatives in an age of globalisation (3rd editio). Australia: French’s Forest: Pearson Education.
Irawan, E. P. (2018). The Disclosure of Corporate Social Responsibility Motives: In the Socio Digi Leaders Program for Young Generation Indonesia. International Journal of Current Research, 10(11), 75833–75839. https://doi.org/DOI: https://doi.org/10.24941/ijcr.33350.11.2018
Kabar Banten. (2018, April 11). Isu Tsunami Gagalkan Rombongan Wisatawan ke Sawarna. Kabar Banten.Com.
Liputan 6. (2018). Usai Gempa Bumi, Pantai Sawarna Sepi Pengunjung. Liputan6.Com.
Obonyo, G. O., & Fwaya, E. V. O. (2014). Integrating Tourism with rural development strategies in western Kenya. Citizen Participation in Decision Making: Towards Inclusive Development in Kenya, (December), 160–173. https://doi.org/10.2307/j.ctvk8w097.16
PPID Provinsi Banten. (n.d.). Daftar Perusahaan Badan Usaha Milik Daerah (BUMD) di LingkunganProvinsi Banten. Retrieved November 9, 2020, from https://bpbd.bantenprov.go.id/upload/deni/foto/Daftar BUMD Provinsi Banten.pdf
Rahma, R. Y., Yuliawati, E., & Gusfa, H. (2017). Pemanfaatan Media Sosial oleh Remaja sebagai Sarana Promosi Wisata Pantai Sawarna dI Kecamatan Bayah, Kabupaten Lebak, Banten. Pusat Penelitian, Universitas Mercu Buana.
Rahmatullah. (2011). CSR dan Kepentingan Pemerintah Daerah. Lab.Ane.Fisip.Untirta.Ac.Id.
Sulistiyani, A. T., Aisyah, D., Mamat, I., & Sontang, M. (2016). Pemberdayaan Masyarakat Pemanfaatan Limbah Tulang Ikan untuk Produk Hidroksiapatit (Hydroxyapatite/HA) Kajian di Pabrik Pengolahan Kerupuk Lekor Kuala Terengganu-Malaysia. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 2(1), 14–29. https://doi.org/10.22146/jpkm.22086
Sulistyani, A. T., & Wulandari, Y. (2017). Proses Pemberdayaan Masyarakat Desa Sitimulyo Kecamatan Piyungan Kabupaten Bantul Dalam Pembentukan Kelompok Pengelola Sampah Mandiri (KPSM). Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 2(2), 146–162. https://doi.org/10.22146/jpkm.27024
Susilowati, M. H. D. (2017). Potensi Wilayah Sekitar Pantai Selatan Kabupaten Lebak Provinsi Banten Dalam Mendukung Pembangunan Pariwisata, 105–111. Retrieved from http://journal2.um.ac.id/index.php/jpg/article/view/1001/573
Tim Pikiran Rakyat. (2019). Masih Trauma Tsunami, Kunjungan ke Pantai Turun 60 Persen. Pikiran Rakyat.Com. Retrieved from https://www.pikiran-rakyat.com/nasional/pr-01313729/masih-trauma-tsunami-kunjungan-ke-pantai-turun-60-persen
Undang-Undang No. 40 Tahun 2007 Tentang Perseroan Terbatas. (n.d.). Retrieved from https://www.ojk.go.id/sustainable-finance/id/peraturan/undang-undang/Pages/Undang-Undang-No.-40-tahun-2007-tentang-Perseroan-Terbatas.aspx
Undang-Undang Republik Indonesia Nomor 10.Tahun 2009 Tentang Kepariwisataan. (n.d.). Retrieved from https://www.kemenparekraf.go.id/asset_admin/assets/uploads/media/old_file/4636_1364-UUTentangKepariwisataannet1.pdf
Vitasurya, V. R. (2016). Local Wisdom for Sustainable Development of Rural Tourism, Case on Kalibiru and Lopati Village, Province of Daerah Istimewa Yogyakarta. Procedia - Social and Behavioral Sciences, 216(October 2015), 97–108. https://doi.org/10.1016/j.sbspro.2015.12.014
Zaidan, E. (2016). The impact of cultural distance on local residents perception of tourism development: The case of Dubai in UAE. Tourism. Retrieved from https://www.semanticscholar.org/paper/The-impact-of-cultural-distance-on-local-residents-Zaidan/c9ac787f0e5c101197d8d3bb1dc9aa15e13db19f
Zakaria, F., & Suprihardjo, D. (2014). Konsep Pengembangan Kawasan Desa Wisata di Desa Bandungan Kecamatan Pakong Kabupaten Pamekasan. Teknik Pomits. https://doi.org/2337-3520
DOI: https://doi.org/10.22146/jpkm.43681
Article Metrics
Abstract views : 3507 | views : 2063Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement)