Manajemen Privasi di Situs Jejaring Sosial: Studi Kasus Penggunaan Finstagram untuk Voyeurisme Termediasi

https://doi.org/10.22146/jmki.55012

Alya Nurbaiti(1*), Irham Nur Anshari(2)

(1) Undergraduate Students of Communication Science, Faculty of Social and Political Sciences, Universitas Gadjah Mada
(2) Lecturer at Communication Science Department, Faculty of Social and Political Sciences, Universitas Gadjah Mada
(*) Corresponding Author

Abstract


In 2015, Instagram users started to create secondary accounts dubbed finstagram (fake Instagram) to fulfill the unmet needs of using the main account. Among the needs is to do mediated voyeurism or stalking — the act of watching other’s lives through the means of the media — safely. Prior Instagram studies have been more focused on the self-disclosure discourse while analysis on the voyeurs as consumers of disclosure is lacking. Using the case study method, this paper records the exercise of mediated voyeurism through finstagram and the privacy management that occurs within. The result shows that the use of finstagram for mediated voyeurism is driven by the perceived privacy risk (perceived risk of possible privacy violations). The perceived privacy risk encourages voyeur to navigate privacy management by adopting protecting behavior, or various forms of action taken to protect the exercise of stalking.


Keywords


privacy management; mediated voyeurism; finstagram; Instagram; social network sites



References

Amarilisyariningtyas, A. (2017). Perempuan “Mengintip” Perempuan: Studi Etnografi Penonton Perempuan dalam Mengonsumsi Siaran Bermuatan Seksual di Bigo Live. Skripsi. Yogyakarta: Universitas Gadjah Mada.

Anshari, I. N. (2017). Identitas Diri dalam Arsitektur Media Sosial. Disajikan dalam Seminar Internasional “Kuasa Ingatan”, Yogyakarta 26 September.

Baruh, L. (2010). Mediated Voyeurism and the Guilty Pleasure of Consuming Reality Television. Media Psychology, 13, 201–221. doi: 10.1080/15213269.2010.502871

Boyd, D. (2011). Dear Voyeur Meet Flaneur. Surveillance & Society, 8(4), 505-507.

Boyd, D., & Marwick, A. (2011). Networked Privacy: How Teenagers Negotiate Context in Social Media. New Media & Society, 16(7), 1051­–1067. doi: 10.1177/1461444814543995

Broberg, B. B. (2017). Users’ Behavior on Facebook: A Study of Narcissistic and Voyeuristic Tendencies. Sweden: Halmstad University.

Calvert, C. (2004). Voyeur Nation: Media, Privacy, and Peering in Modern Culture. USA: Westview Press.

Cooper, Al. Marcus, I. David. (2001). Internet Voyeurism. Diunduh dari https://www.cio.com/article/2441512/it-organization/internet-voyeurism.html

Doster, L. (2013). Fear of Missing Out: Is Voyeurism the Real Motive Behind Teen Consumption of Social Media?. Dalam Cornellisen, G., Reutskaja, E., & Valenzuela, A. (Eds.), E - European Advances in Consumer Research Volume 10(h. 146-147). MN: Association for Consumer Research.

Ellison, N., Steinfield, C., & Lampe, C. (2007). The Benefits of Facebook “Friends”: Social Capital and College Students’ Use of Online Social Network Sites. Journal of Computer-Mediated Communication, 12, 1143–1168. doi:10.1111/j.1083-6101.2007.00367.x

Ellison, N. B., Blackwell, L., Lampe, C., & Trieu, P. (2016). The Question Exists, but You Don’t Exist With It: Strategic Anonymity in The Social Lives of Adolescents. Social Media + Society, 2(4). doi:10.1177/2056305116670673

Ernst, C. H. (2014). Factors Driving Social Network Usage. Disertasi. Main: Springer Gabler.

Ernst, C. H., Pfeiffer, J., Rothlauf, F. (2014). "Privacy Protecting Behavior in Social Network Sites". Dalam Ernst, C. H. (Ed.), Factors Driving Social Network Site Usage (hlm. 57-81). Disertasi. Main: Springer Gabler.

Featherman, M. (2001). Extending the Technology Acceptance Model by Inclusion of Perceived Risk. AMCIS 2001 Proceedings. Paper 148.

Festinger, L. (1954). A Theory of Social Comparison Processes. Human Relations, 7,117. DOI: 10.1177/001872675400700202

Gil, N. (2017). Just What is a 'Finstagram' & Why is Everyone Getting One. Diunduh dari https://www.refinery29.uk/2017/02/141924/finstagram-social-media-trends-fake-instagram

Griffin, E. A. (2011). A First Look at Communication Theory 8th Edition. NY: McGraw-Hill.

Gross, R., & Acquisti, A. (2005). Information Revelation and Privacy in Online Social Networks (The Facebook Case). Disajikan dalam ACM Workshop on Privacy in the Electronic Society, Virginia 7 November.

Harman, J. (2015). That Girl is Awful. So Why are You Obsessed With Her Instagram?. Diunduh dari https://www.elle.com/life-love/news/a31959/why-we-hate-stalk-online/

Hegelson, V, & Mickelson, K. (1995). Motives for Social Comparison. PSPB, 11, 1200-1209.

Hutomo, N. (2018). Finstagram Makin Populer di Indonesia, di Sanalah Terdapat Keaslian Dunia Maya. Diunduh dari https://www.vice.com/id_id/article/gywme7/finstagram-makin-populer-di-indonesia-di- sanalah-terdapat-keaslian-dunia-maya

Johnson, B. K., & Knobloch-Westerwick, S. (2014). Glancing Up or Down: Mood Management and Selective Social Comparisons on Social Networking Sites. Computers in Human Behavior, 41, 33–39. doi: 10.1016/j.chb.2014.09.009

Kim, D. H., Seely, N. K., & Jung, J. (2017). Do You Prefer, Pinterest or Instagram? The Role of Image-Sharing SNSs and Self-Monitoring in Enhancing Ad Effectiveness. Computers in Human Behavior, 70, 535-543. doi: 10.1016/j.chb.2017.01.022

Krasnova, H., Koroleva, K., Spiekermann, S., & Hildebrand, T. (2010). Online Social Networks: Why We Disclose. Journal of Information Technology, 25 (2), 109-125. doi: 10.1057/jit.2010.6

Light, B. (2014). Disconnecting with Social Networking Sites. UK: Palgrave Macmillan.

Maharani, K. (2018). Milenial dan Fenomena Akun Seken Berjejak Negatif. Diunduh dari https://geotimes.co.id/kolom/media/milenial-dan-fenomena-akun-seken-berjejak- negatif/

Mantymaki, M., & Islam, A. K. M. N. (2014). Voyeurism and Exhibitionism as Gratifications from Prosuming Social Networking Sites. Disajikan dalam European Conference on Information Systems (ECIS) 2014, Tel Aviv 9-11 Juni. Diunduh dari http://aisel.aisnet.org/ecis2014/proceedings/track01/3

McHugh, M. (2013). Why Do We Facebook Stalk?. Diunduh dari https://www.digitaltrends.com/social-media/why-do-we-facebook-stalk/#ixzz3j4sMigxZ

Mills, A. J., Durepos, G., & Wiebe, E. (Eds.). (2010). Encyclopedia of Case Study Research. California: SAGE Publications.

Monckton, P. (2016). Instagram App Now Allows Multiple Accounts. Here's How to Do It. Diunduh dari https://www.forbes.com/sites/paulmonckton/2016/02/09/how-to-use-multiple-instagram-accounts/#457f11bb7080

Murphy, S. C. (2013). Lurking and Looking: Media Technologies and Cultural Convergences of Spectatorship, Voyeurism, and Surveillance. Irvine: University of California.

Petronio, S. (2002). Boundaries of Privacy: Dialectics of Disclosure. Albania: SUNY Press.

Preibusch, S., Hoser, B., Gurses, S., Berendt, B. (2007). Ubiquitous Social Networks: Opportunities and Challenges for Privacy-Aware User Modelling. Diunduh darihttp://hdl.handle.net/10419/18430

Rossler, B. (2004). The Value of Privacy. Cambridge: Polity.

Saraswati, F. F.. (2018). Akun Fangirling di Twitter Sebagai Saluran Self Disclosure bagi Fangirl K-Pop. Skripsi. Yogyakarta: Universitas Gadjah Mada.

Safronova, V. (2015). On Fake Instagram, a Chance to Be Real. Diunduh dari https://www.nytimes.com/2015/11/19/fashion/instagram-finstagram-fake-account.html

Shah, S. (2017). Do you Finstagram? The New Way Teens are Using Instagram in Private. Diunduh dari https://www.digitaltrends.com/social-media/finstagram-fake-instagram/

Sanders, P. (2017). Making a Fake Instagram Account Can Bring You Back to Reality. Diunduh dari https://www.vice.com/en_id/article/gyjegb/making-a-fake-instagram-account-can-bring-you-back-to-reality

Stephens, J. (2016). Hate-Stalking: Why Do We Waste Our Time Binging on People We Really Can’t Stand?. Diunduh dari https://www.mamamia.com.au/psychology-hate-stalking/

Su, P. J. (2012). Mediated Voyeurism on Social Networking Sites: The Possible Social Needs and Potential Motivations of The Voyeurs on Facebook. Tesis. Rochester Institute of Technology. Diunduh dari http://scholarworks.rit.edu/theses/3093

Tokunaga, R. S. (2011). Social Networking Site or Social Surveillance Site? Understanding The Use of Interpersonal Electronic Surveillance in Romantic Relationships. Computers in Human Behavior, 27, 705–713. doi:10.1016/j.chb.2010.08.014

Wang, S. S. (2015). To Unfriend or Not: Exploring Factors Affecting Users in Keeping Friends on Facebook and the Implications on Mediated Voyeurism. Asian Journal of Communication, 25 (5), 465-485. doi: 10.1080/01292986.2014.990469

Westin, A. (1967). Privacy and Freedom. New York: Atheneum Press.

Wilkinson, S. (2016). The Weird Psychology Behind Why We Hate Follow People on Instagram. Diunduh dari https://thedebrief.co.uk/news/real-life/weird-psychology-behind-hate-follow-people-instagram/

Wimmer, R. D., & Dominick, J. R. (2010). Mass Media Research: An Introduction Ninth Edition. Boston: Wadsworth Publishing.

Yin, Robert K. (2002). Case Study Research: Design and Methods Third Edition. California: SAGE Publications.

Yusuf, S. K. D. (2017). Pengungkapan Diri Online pada Pengguna Akun Publik dan Akun Privat Media Sosial Instagram. Skripsi. Yogyakarta: Universitas Gadjah Mada.



DOI: https://doi.org/10.22146/jmki.55012

Article Metrics

Abstract views : 3576 | views : 3954

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Jurnal Media dan Komunikasi Indonesia



             

 

   Jurnal Media dan Komunikasi Indonesia (Online ISSN 2721-396X) is published by the Department of Communication Science (DIKOM), Faculty of Social Science and Political Science (FISIPOL), Gadjah Mada University 

 

View My Stats