Michelle Ferica
Institut Teknologi Bandung
Indonesia

Ferica, Michelle, was a student at the School of Business and Management, Bandung Institute of Technology, Indonesia. This paper is an improved version of her thesis.

Author’s contact detail: Address: Jl. Ganesha 10 Bandung 40132, Indonesia;; phone number: +62 2225 31923; Email: michelle_ferica@sbm-itb.ac.id

Prawira Fajarindra Belgiawan
* Corresponding Author
Institut Teknologi Bandung
Indonesia

Belgiawan, Prawira Fajarindra, holds the position of an Associate Professor at the School of Business and Management, Bandung Institute of Technology, Indonesia. He earned his PhD in 2015 in Travel Behavior Analysis from Kyoto University, Japan. His research interest includes marketing research, choice modelling, travel behavior, and transport planning. He has several publications in high ranking journals including Transportation Research Part A, Transportation Research Part D, Transportation, Transportation Research Interdisciplinary Practice, Journal of Destination Marketing and Management, and Travel Behaviour and Society.

Author’s contact detail: Address: Jl. Ganesha 10 Bandung 40132, Indonesia; phone number: +62 2225 31923; Email: fajar.belgiawan@sbm-itb.ac.id

Lidia Mayangsari
Institut Teknologi Bandung
Indonesia

Mayangsari, Lidia, is a Lecturer at the School of Business and Management, Institut Teknologi Bandung, where she earned her Master of Science in Management. Her research interests include behavioural operations and agent based simulations. She has published in peer-reviewed journals and presented at academic conferences, listed on her [Google Scholar profile](https://scholar.google.co.jp/citations?user=yEJYks4AAAAJ&hl=en).

Author’s contact detail: Email: lidia.mayangsari@sbm-itb.ac.id

Nila Armelia Windasari
Institut Teknologi Bandung
Indonesia

Windasari, Nila Armelia, is an Assistant Professor at the School of Business and Management, Bandung Institute of Technology, Indonesia. He earned her PhD from the Institute of Service Science, National Tsinghua University on 2018. Her research interest includes service marketing and technology enabled service. Her works has been published in several high rank marketing and information management journals such as International Journal of Research in Marketing, Service Industries Journa, International Journal of Information Management, and so on.

Author’s contact detail: Email: nila.armelia@sbm-itb.ac.id.

Nisful Laila
Airlangga University
Indonesia

Laila, Nisful, holds the position of Vice Dean for Resources at Faculty of Economics and Business, Airlangga University, Indonesia. She earned her Master degree in Banking and Finance from The University of New South Wales (UNSW), Australia in 2006, and her Doctoral degree in 2018 in Islamic Economics from Airlangga University. Her research interests include Islamic finance, Islamic capital markets, Islamic banking and risk management. She has several publications in high ranked journals, such as International Journal of Islamic and Middle Eastern Finance and Management, Journal of Islamic Accounting and Business Research, Cogent Business and Management, Journal of Islamic Monetary Economics and Finance, Al-Ihkam: Jurnal Hukum dan Pranata Sosial, Al-Shajarah, and Emerging Markets Review.

Author’s contact detail:  Address: Airlangga Street No.4, Surabaya, Indonesia; phone number: +62 812 3399 3352; Email: nisful.laila@feb.unair.ac.id

Satria Fadil Persada
Bina Nusantara University
Indonesia

Persada, Satria Fadil, is an Associate Professor on Entrepreneurship Department at Bina Nusantara University. He earned his doctoral degree in 2016 in Industrial Management from National Taiwan University of Science and Technology, Taiwan. His research interests include consumer behaviour, entrepreneurship, and marketing research. He has publications in many Q1 indexed journals and he has 174 Scopus indexed articles up to November 2024.

Author’s contact detail: Email: satria.fadil@binus.ac.id

Reza Ashari Nasution
Institut Teknologi Bandung
Indonesia

Nasution, Reza Ashari (in memoriam), was a Professor in Digital Business Strategy at the School of Business and Management, Institut Teknologi Bandung. His research interests encompassed brand co-recovery, servitization, digital marketing, digital transformation, and customer experience. Throughout his career, he published extensively in high ranking journals, including the Leadership & Organization De- velopment Journal, Journal of Destination Marketing & Management, Journal of Hospitality and Tourism Technology, Asia Pacific Journal of Marketing and Logistics, Journal of Islamic Marketing, and Journal of Retailing and Consumer Services.