Desy Bariyyatul Qibtiyah
* Corresponding Author
https://scholar.google.com/citations?hl=en&user=VNZK_pkAAAAJ

Universitas Nurul Jadid
Indonesia

Qibtiyah, Desy B, holds the position of Lecturer at Universitas Nurul Jadid. She earned her M.Sc in management in 2022 from Universitas Gadjah Mada and her Bachelor of Management in 2019 from Universitas Negeri Malang. Her research interests include Consumer Behavior, Marketing and Entrepreneurship. She has a publication in national journal.

Author’s contact detail: Address: Universitas Nurul Jadid, Probolinggo, Jawa Timur; phone number: +681299947797; Email: desyqibtiyah@unuja.ac.id

Basu Swastha Dharmmesta
https://scholar.google.co.id/citations?user=LVksS_UAAAAJ&hl=id

Universitas Gadjah Mada
Indonesia

Dharmmesta, Basu S., holds the position of Professor (Emeritus) of Marketing in the Faculty of Economics, Universitas Gadjah Mada. He earned his PhD in Marketing in
1992 from The University of Strathclyde, Glasgow, Scotland, United Kingdom. His research interests include consumer behavior in service industry, health care; syariah marketing; advertising, and social marketing. He has publications in national and international journals such as Journal of Islamic Marketing, Journal of Service Science, International Journal of Business and Management Studies, International Journal of Economics and Business Administration, International Journal of Management and Marketing Research, Mediterranean Journal of Social Sciences, Academy of Strategic Management Journal, Organizations and Markets in Emerging Economies, Management Science Letter, and Journal of Applied Management.

Author’s contact detail: Address: Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia; phone number: +62811292203; Email:
dharmmesta@ugm.ac.id