Dung Phuong Hoang
* Corresponding Author
https://orcid.org/0000-0002-0284-6953

Faculty of International Business, Vietnam Banking Academy
Viet Nam

Hoang, Dung Phuong, is a university lecturer and researcher from Faculty of Marketing at National Economics University, Vietnam. She achieved Master of Science in Marketing from University of Birmingham, UK and doctoral degree in Business Management at National Economics University. Dung Phuong Hoang is a senior researcher, and has a growing number of research works published in Scopus and

SSCI-indexed journal such as International Journal of Bank Marketing, Journal of Financial Services Marketing, Asia Pacific Journal of Marketing and Logistics, International Journal of Tourism Cities, Borsa Istabul Review, Asian Academy of Management Journal, Economic Analysis and Policy, The Singapore Economic Review, Journal of Environmental Management, International Journal of Innovation Management, Innovative Marketing, International Journal of Business and Society, Journal of Internet Marketing and Advertising, etc.

Author’s contact detail: Address: : 207 Giai Phong Street, Hai Ba Trung District, Hanoi city; phone number: +84913393860; Email: dungph@neu.edu.vn

Nam Hoai Nguyen
Vietnam Banking Academy
Viet Nam

Nguyen, Nam Hoai, is the Deputy Dean of the Faculty of Business Administration at Vietnam Banking Academy. He earned his Ph.D degree from 2016 in Management and Marketing at Macquarie University, Australia and his master’s degree in 2007 in Finance from Vietnam Banking Academy. His research focuses on customer behavior, especially customer behavior in using financial services. He has published a number of articles in Internatinal academic journals such as International Journal of Economic Research; The International Journal of Business and Applied Science; International Journal of Business and Society; International Journal of Internet Marketing and Advertising; Test Engineering and Management; Transnational Marketing Journal; Energy. Besides, he has published more than 20 scientific articles published in Vietnam

Author’s contact detail: Address: 12 Chuaboc street, Dongda district, Hanoi, Vietnam; phone number: +84981210977; Email: namnh@hvnh.edu.vn