Panic Purchasing: Food Hoarding in a City under Lockdown during the COVID-19 Pandemic
This research aimed to investigate the determinants of panic purchasing to hoard food in Ho Chi Minh City during the lockdown caused by the COVID-19 pandemic. Pragmatism and the deduction approach were used for the research. During the lockdown period in Ho Chi Minh City, the purposive sampling technique was the first method used to reach the population that needed to be measured. Then, simple sampling was the second technique to collect data in the city in July and August 2021. Data were collected from 584 participants—higher than the required minimum sample size—who fulfilled the essential criteria to be included in the sample’s population. Multi-quantitative methods, including descriptive statistics, reliability tests for items, exploratory factor analysis, and linear regression analysis, were used to analyze the data obtained. The main findings are that perceived scarcity, susceptibility, severity, cues to action, and self-efficacy impacted panic purchasing to hoard foods. The results of this study are compared to the literature review in order to discuss panic buying behaviour, and recommendations are offered to policymakers and researchers in the future.
Akinwande, M.O., Dikko, H.G. and Samson, A., (2015). Variance inflation factor: as a condition for the inclusion of suppressor variable (s) in regression analysis. Open Journal of Statistics, 5(07), p.754.
Arafat, S. Y. et al., (2020a), Psychological underpinning of panic buying during pandemic (COVID-19). Psychiatry Research, 289, 113061.
Arafat, S. Y. et al., (2020b). Panic buying: an insight from the content analysis of media reports during COVID-19 pandemic. Neurology, Psychiatry and Brain Research, 37, 100-103.
Bartlett, M.S., (1950). Tests of significance in factor analysis. British Journal of statistical psychology, 3(2), pp.77-85.
Borsellino, V., Schimmenti, E. and El Bilali, H., (2020). Agri-food markets towards sustainable patterns. Sustainability, 12(6), p.2193.
Chua, G., Yuen, K.F., Wang, X. and Wong, Y.D., (2021). The Determinants of Panic Buying during COVID-19. International Journal of Environmental Research and Public Health, 18(6), p.3247
Easterby-Smith, M., Golden-Biddle, K. and Locke, K., (2008). Working with pluralism: Determining quality in qualitative research. Organizational Research Methods, 11(3), pp.419-429.
General Statistics Office, (2021). Labour force at 15 years of age and above by province in 2019. Available at: https://www.gso.gov.vn/en/px- web/?pxid=E0234&theme=Population%20and%20Employment (Accessed June 19, 2021)
Hall, C.M., Fieger, P., Prayag, G. and Dyason, D., (2021). Panic buying and consumption displacement during COVID-19: Evidence from New Zealand. Economies, 9(2), p.46.
Kaur, P., Stoltzfus, J. and Yellapu, V., (2018). Descriptive statistics. International Journal of Academic Medicine, 4(1), p.60.
Khan, M.N.A., (2020). Intention to reserve food during COVID-19 Pandemic among Bangladeshi internet users: Based on the theory of planned behavior. European Journal of Medical and Educational Technologies, 13(2), p.em2010.
Knotek, E.S. and II, R.S., (2020). A. Dietrich, K. Kuester, G. Muller, KOR Myrseth, and M. Weber. 2020. Consumers and COVID-19: A real-time survey. Economic Commentary, 8.
Krejcie, R.V. and Morgan, D.W., (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), pp.607-610.
Kulemeka, O., (2010). US consumers and disaster: Observing “panic buying” during the winter storm and hurricane seasons. ACR North American Advances.
Le, T.A.T., Vodden, K., Wu, J. and Atiwesh, G., (2021). Policy responses to the COVID-19 pandemic in Vietnam. International Journal of Environmental Research and Public Health, 18(2), p.559.
Leech, N.L., Barrett, K.C. and Morgan, G.A., (2005). SPSS for intermediate statistics: Use and interpretation. Psychology Press.
Leung, J. et al., (2021). Anxiety and panic buying behavior during COVID-19 pandemic—A qualitative analysis of toilet paper hoarding contents on Twitter. International Journal of Environmental Research and Public Health, 18(3), 1127.
Long, N.N. and Khoi, B.H., (2020). Covid-19 Risk Perception and Food Hoarding Intention: Evidence from Vietnam. Journal of Critical Reviews, 7(18).
Loxton, M. et al., (2020). Consumer behavior during crises: Preliminary research on how coronavirus has manifested consumer panic buying, herd mentality, changing discretionary spending, and the media's role in influencing behavior. Journal of Risk and Financial Management, 13(8), 166.
Mahmood, Q. K. et al., (2021). Social Media Use, Self-Efficacy, Perceived Threat, and Preventive Behavior in Times of COVID-19: Results of a Cross-Sectional Study in Pakistan. Frontiers in Psychology, 12, 2354.
Ministry of Health of Vietnam., (2020). Công bố dịch COVID-19 toàn quốc [Online]. Available at: https://moh.gov.vn/hoat-dong-cua-lanh-dao-bo/-/asset_publisher/TW6LTp1ZtwaN/content/cong-bo-dich-covid-19-toan-quoc [Accessed August 31, 2021].
Nguyen, N. L., and Bui, H. K., (2020). An empirical study about the intention to hoard food during the COVID-19 pandemic. Eurasia Journal of Mathematics, Science and Technology Education, 16(7), em1857.
Nguyen, T.A., Nguyen, B.T.C., Duong, D.T., Marks, G.B. and Fox, G.J., (2021). Experience in responding to COVID-19 outbreaks from Vietnam. The Lancet Regional Health–Western Pacific, 7.
Prentice, C., Quach, S., and Thaichon, P., (2020). Antecedents and consequences of panic buying: The case of COVID-19.International Journal of Consumer Studies.44, 1–15.
Sarstedt, M. and Mooi, E., (2014). A concise guide to market research. The Process, Data, and, 12.
Sim, K., Chua, H.C., Vieta, E. and Fernandez, G., (2020). The anatomy of panic buying related to the current COVID-19 pandemic. Psychiatry Research, 288, p.113015.
Singh, G. et al., (2021). Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective. International Journal of Emerging Markets.
Skinner, C. S., Tiro, J., & Champion, V. L., 2015. Background on the health belief model. Health behavior: Theory, research, and practice, 75.
Utley, F., (2017). The high cost of vengeance. Pickle Partners Publishing.
Uyanık, G.K. and Güler, N., (2013). A study on multiple linear regression analysis. Procedia-Social and Behavioral Sciences, 106, pp.234-240.
Wang, H. H., and Na, H. A. O., (2020). Panic buying? Food hoarding during the pandemic period with city lockdown. Journal of Integrative Agriculture, 19(12), 2916-2925.
Wijaya, T., (2020). Factor analysis of panic buying during the COVID-19 period in Indonesia.
World Health Organization., (2021). WHO Coronavirus Disease (COVID-19) Dashboard [Online]. Available at: https://covid19.who.int/ [Accessed August 31, 2021].
Yap, A.J. and Chen, C.Y., (2020). The psychology behind coronavirus panic buying. Instead Knowledge, pp.1-2.
Yuen, K. F. et al., (2020). The psychological causes of panic buying following a health crisis. International Journal of Environmental Research and Public Health, 17(10), 3513.Zhang, X., Lyu, H. and Luo, J., (2020). Understanding the hoarding behaviors during the COVID-19 pandemic using large-scale social media data. arXiv preprint arXiv:2010.07845
- There are currently no refbacks.
Copyright (c) 2022 Gadjah Mada International Journal of Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.