Improving Entrepreneurial Satisfaction Through Creativity and Intellectual Agility-Resonance: Evidence from Indonesia

Roymon Panjaitan, Echan Adam, Muhammad Hasan
(Submitted 26 September 2021)
(Published 2 May 2023)


Entrepreneurship is a personality attribute that enables a person to discover resources passionately through a combination of new strategies to generate significant market value. Therefore, this research aims to examine the importance of the intellectual agility-resonance of businesses in all industrial sectors in Indonesia. Quantitative data were collected from 303 small and medium-sized micro-enterprises and analyzed using SEM-PLS line analysis. The result showed that the intellectual agility-resonance of entrepreneurial creativity increases satisfaction. Furthermore, empirical research on aspects like psychological well-being, financial optimism, job risks, and outcomes show what can be achieved through intellectual agility-resonance. Theoretically, entrepreneurial creativity is an intellectuality that comes from the dimension of the source of competitive excellence.


entrepreneurial creativity, entrepreneurial satisfaction, intellectual agility-resonance

Full Text: PDF

DOI: 10.22146/gamaijb.69387


Abbas, U., Arfeen, I. U., Mothi, W., & Aslam, U. (2015). Investigation of personality traits for predicting the entrepreneurial satisfaction. City University Research Journal, 5(1), 64–79.

Akehurst, G., Comeche, J.M. & Galindo, M.A. (2009). Job satisfaction and commitment in the entrepreneurial SME. Small Business Economics, 32(3), 277–289.

Álvarez, G. & Sinde-Cantorna, A.I. (2014). Self-employment and job satisfaction: An empirical analysis. International Journal of Manpower, 35(5), 688–702.

Amabile, T.M. (1997). Entrepreneurial creativity through motivational synergy. Journal of Creative Behavior, 31(1), 18–26.

Andringa, S., Poulston, J. & Pernecky, T. (2016). Hospitality entrepreneurship: A link in the career chain. International Journal of Contemporary Hospitality Management, 28(4), 717–736.

Anjum, T., Farrukh, M. & Heidler, P. (2021). Entrepreneurial intention : Creativity, entrepreneurship, and university support. Journal of Open Innovation: Technology, Market, and Complexity, 11(7), 1.

Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.

Bakhtiari, P. & Jalilian, I. (2018). Effect of employee job satisfaction on organizational entrepreneurship. International Journal of Human Capital in Urban Management, 3(2), 145–152.

Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management.

Becker, G.S. (1995). Nobel lecture: the economic way of looking at behavior. Journal of political economy, 101(3), 385–409.

Bhandari, G. & Deaves, R. (2006). The demographics of overconfidence. Journal of Behavioral Finance, 7(1), 5–11.

Bhansing, P.V., Hitters, E.. & Wijngaarden, Y. (2018). Passion inspires: Motivations of creative entrepreneurs in creative business centres in the Netherlands. The Journal of Entrepreneurship, 27(1), 1–24.

Bontis, N., Crossan, M.M. & Hulland, J. (2002). Managing an organizational learning system by aligning stocks and flows. Journal of Management Studies, 39(4), 437–469.

Bradley, D.E. & Roberts, J.A. (2004). Self‐employment and job satisfaction: investigating the role of self‐efficacy, depression, and seniority. Journal of small business management, 42(1), 37–58.

Cacciolatti, L. A., & Fearne, A. (2013). Marketing intelligence in SMEs: implications for the industry and policymakers. Marketing Intelligence & Planning, 31(1).

Cai, Z., Huang, Q., Liu, H., & Wang, X. (2018). Improving the agility of employees through enterprise social media: The mediating role of psychological conditions. International Journal of Information Management, 38(1).

Carree, M.. & Verheul, I. (2011). What makes entrepreneurs happy? Determinants of satisfaction among founders. Journal of Happiness Studies, 13(2), 371–387.

Caseiro, N. & Coelho, A. (2019). The influence of business intelligence capacity, network learning and innovativeness on startups performance. Journal of Innovation and Knowledge, 4(3), 139–145.

Castanias, R.P. & Helfat, C.E. 2001. The managerial rents model: Theory and empirical analysis. Journal of Management, 27(6), 661–678.

Cegarra-Navarro, J.G. & Martelo-Landroguez, S. (2020). The effect of organizational memory on organizational agility: Testing the role of counter-knowledge and knowledge application. Journal of Intellectual Capital, 21(3), 459–479.

Chakraborty, T., Ganguly, M., & Natarajan, A. (2019). Predicting entrepreneurial satisfaction: The role of non-financial incentive factors and quality of life among women digital entrepreneurs. Journal for Global Business Advancement, 12(3).

Chang, Y. Y., & Chen, M. H. (2020). Creative entrepreneurs’ creativity, opportunity recognition, and career success: Is resource availability a double-edged sword? European Management Journal, 38(5).

Chen, M. H., Chang, Y. Y., & Pan, J. Y. (2018). Typology of creative entrepreneurs and entrepreneurial success. Journal of Enterprising Communities, 12(5).

Chen, M., Chang, Y. & Lo, Y.H. (2014). Creativity cognitive style, conflict, and career success for creative entrepreneurs. Journal of Business Research, 68(4), 906–910.

Chen, M.H. & Tseng, M. (2021). Creative entrepreneurs’ artistic creativity and entrepreneurial alertness: the guanxi network perspective. International Journal of Entrepreneurial Behaviour and Research, 27(4), 1082–1102.

Cheng, C., & Yang, M. (2019). Creative process engagement and new product performance: The role of new product development speed and leadership encouragement of creativity. Journal of Business Research, 99.

Cho, Y.. & Linderman, K. (2020). Resource-based product and process innovation model: Theory development and empirical validation. Sustainability, 12(3), 913.

Covin, J.G. & Slevin, D.P. (1991). A conceptual model of entrepreneurship as firm behavior. Entrepreneurship Theory and Practice, 16(1), 7–26.

Crossan, M.M., Lane, H.W. & White, R.E. (1999). An organizational learning framework: From intuition to institution. Academy of Management Review, 24(3), 522–537.

D’Oria, L., Crook, T., Ketchen Jr, D.J., Sirmon, D.G. & Wright, M. (2021). The evolution of resource-based inquiry: A review and meta-analytic integration of the strategic resources–actions–performance pathway. Journal of Management, 47(6), 1383–1429.

Dabić, M., Stojčić, N., Simić, M., Potocan, V., Slavković, M., & Nedelko, Z. (2021). Intellectual agility and innovation in micro and small businesses: The mediating role of entrepreneurial leadership. Journal of Business Research, 123.

Dawson, C. (2017). Financial Optimism and Entrepreneurial Satisfaction. Strategic Entrepreneurship Journal, 11(2).

Demartini, M.C. & Beretta, V. (2020). Intellectual capital and SMEs’ performance: A structured literature review. Journal of Small Business Management, 58(2), 288–332.

Elidemir, S. N., Ozturen, A., & Bayighomog, S. W. (2020). Innovative behaviors, employee creativity, and sustainable competitive advantage: A moderated mediation. Sustainability (Switzerland), 12(8).

Ferrante, F. (2009). Education, aspirations and life satisfaction. Kyklos, 62(4), 542–562.

Ferreira, J., & Coelho, A. (2020). Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME’s performance in Portugal: the moderating effects of entrepreneurial orientation. International Journal of Innovation Science, 12(3).

Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39.

Fraser, S. & Greene, F.J. (2006). The effects of experience on entrepreneurial optimism and uncertainty. Economica, 73(290), 169–192.

Hair, J. F., Black, W. C., Babin, B. J., & R. E. D. (2014). Multivariate Data Analysis. 7th Edition (7th ed.). USA: Pearson Education Limited.

Hiong, L. S., Ferdinand, A. T., & Listiana, E. (2020). Techno-resonance innovation capability for enhancing marketing performance: a perspective of RA-theory. Business: Theory and Practice.

Höllen, M., Lengfeld, C., & Konrad, E. D. (2020). Business success for creative and cultural entrepreneurs: Influences of individual-and firm-related factors on revenue and satisfaction. International Journal of Arts Management, 22(2).

Hong, J., Hou, B., Zhu, K., & Marinova, D. (2018). Exploratory innovation, exploitative innovation and employee creativity. Chinese Management Studies, 12(2).

Jensen, K. W., Liu, Y., & Schøtt, T. (2017). Entrepreneurs innovation bringing job satisfaction, work-family balance, and life satisfaction: In China and around the world. International Journal of Innovation Studies, 1(4).

Khalil Al-Hyari, J., Al-Weshah, G., Alnsour, M., Hinson, R., Owusu, N., Musa, R., Pallister, J., Robson, M., Daud, N. M., & Al-Hyari, K. (2012). Marketing Intelligence & Planning"Application of importance-performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Barriers to internationalisation in SMEs: evidence from Jordan. Marketing Intelligence & Planning International Journal of Pharmaceutical and Healthcare Marketing Julius Dasah Marketing Intelligence & Planning Business Strategy Series, 30(5).

Keshishyan, E. & Boghosian, M.H. (2020). Startup entrepreneurial creativity and impact in Armenia: Case Study (2015–2018). Journal of New Business Ventures, 1(1–2), 157–165.

Kline, R. B. (2015). Principles and practice of structural equation modeling. New York: Guilford Press.

Ko, S. & Butler, J.E. (2007). Creativity: A key link to entrepreneurial behavior. Business Horizons, 50(5), 365–372.

Krueger Jr, N.F., Reilly, M.D. & Carsrud, A.L. (2000). Competing models of entrepreneurial intentions. Journal of business venturing, 15(5–6), 411–432.

Lauto, G., Pittino, D. & Visintin, F. (2019). Satisfaction of entrepreneurs: A comparison between founders and family business successors. Journal of Small Business Management, 58(3), 474–510.

Lebuda, I., Zabelina, D.L. & Karwowski, M. (2016). Mind full of ideas: A meta-analysis of the mindfulness-creativity link. Personality and Individual Differences, 93, 22–26.

Lee, J. & Wang, J. (2017). Developing entrepreneurial resilience: implications for human resource development. European Journal of Training and Development, 41(6), 519–539.

Lee, S. & Yoo, J. (2021). Determinants of a firm’s sustainable competitive advantages: Focused on Korean small enterprises. Sustainability, 13(1), 1–16.

Lee, W. & Kim, B. (2019a). Business sustainability of startups based on government support: An empirical study of Korean startups. Sustainability, 11(18), 4851.

Lee, W. S., & Kim, B. Y. (2019b). The effects of career orientations on entrepreneurial satisfaction and business sustainability. Journal of Asian Finance, Economics and Business, 6(4).

Lin, J. & Nabergoj, A.S. (2014). A resource-based view of entrepreneurial creativity and its Implication in entrepreneurship education. In 2nd international conference on innovation and entrepreneurship, 307–313.

Lindblom, A., Lindblom, T. & Wechtler, H. 2020. Dispositional optimism, entrepreneurial success and exit intentions: The mediating effects of life satisfaction. Journal of Business Research, 120, 230–240.

Lukovszki, L., Rideg, A., & Sipos, N. (2020). Resource-based view of innovation activity in SMEs: an empirical analysis based on the global competitiveness project. Competitiveness Review.

Maaodhah, A.S.A., Singh, H., Alwan, Z.M., Al-Juboori, A.L.B.A. & Pitchy, I.E. (2021). The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMEs in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(6), 729-743.

Mahto, R. & Khanin, D. (2014). Satisfaction with past financial performance, risk-taking, and future performance expectations in the family business. Journal of Small Business Management, 53(3), 801–818.

Meoli, A., Fini, R., Sobrero, M., & Wiklund, J. (2020). How entrepreneurial intentions influence entrepreneurial career choices: The moderating influence of social context. Journal of Business Venturing, 35(3).

Miao, S., Fayzullaev, A. K., & Dedahanov, A. T. (2020). Management characteristics as determinants of employee creativity: The mediating role of employee job satisfaction. Sustainability (Switzerland), 12(5).

Mosakowski, E. (1998). Entrepreneurial Resources, Organizational Choices, and Competitive Outcomes. Organization Science, 9(6), 625–643.

Ndofirepi, T.M. (2020). Relationship between entrepreneurship education and entrepreneurial goal intentions: psychological traits as mediators. Journal of Innovation and Entrepreneurship, 9(1), 1–20.

Neubert, M., & van der Krogt, A. (2018). Impact of Business Intelligence on Export of Software Firms. Proceedings of the 6Th International Conference Innovation Management, Entrepreneurship and Sustainability (Imes 2018).

Nyock Ilouga, S., Nyock Mouloungni, A. C., & Sahut, J. M. (2014). Entrepreneurial intention and career choices: The role of volition. Small Business Economics, 42(4).

Osorio Tinoco, F., Bayon, M. C., & Murillo Vargas, G. (2020). Entrepreneurial career choice intentions among secondary students in Colombia: the role of entrepreneurial exposure. International Journal of Emerging Markets.

Raine, A.L. & Pandya, M. (2019). Three keys to entrepreneurial success: curiosity, creativity, and commitment. Entrepreneurship Education, 2(3–4), 189–198.

Ramawati, Y., & Sandroto, C. W. (2020). Entrepreneurial Intention: A Case of Entrepreneurs in Creative Economy.

Ravichandran, T. (2018). Exploring the relationships between IT competence, innovation capacity and organizational agility. Journal of Strategic Information Systems, 27(1), 22–42.

Razak, N. S. N. B. A., Kosnin, H. Bin, & Buang, N. A. B. (2018). The influence of creativity towards entrepreneurial intention and the entrepreneurial career choice behaviour in 21st century learning. Journal of Social Sciences Research, 2018(Special Issue 6).

Rivera, M. J. S., Hadji Yassin, N. A., Queddeng, J. D., & Robielos, R. A. C. (2020). Impact assessment on dost small enterprise technology upgrading program (Setup) – assisted MSMEs using analytic hierarchy (ahp) model. Proceedings of the International Conference on Industrial Engineering and Operations Management, August.

Rumelt, R.P. (1991). How much does industry matter? Strategic Management Journal, 12(3), 167–185.

Sacchetti, S., & Tortia, E. C. (2013). Satisfaction with Creativity: A Study of Organizational Characteristics and Individual Motivation. Journal of Happiness Studies, 14(6).

Santos-R. H., Dorrego, P.F. & Jardon, C.F. (2010). The influence of human capital on the innovativeness of firms. International Business & Economics Research Journal (IBER), 9(9), 53-63.

Schein, E.H. 1978. Career dynamics: Matching individual and organizational needs . Boston: MA: Addison-Wesley.

Schjoedt, L. (2009). Entrepreneurial job characteristics: An examination of their effect on entrepreneurial satisfaction. Entrepreneurship: Theory and Practice, 33(3), 619–644.

Singh, K.D. & Onahring, B.D. (2019). Entrepreneurial intention, job satisfaction and organisation commitment - construct of a research model through literature review. Journal of Global Entrepreneurship Research, 9(1), 1–18.

Silva, A., Henriques, E., & Carvalho, A. (2009). Creativity enhancement in a product development course through entrepreneurship learning and intellectual property awareness. European Journal of Engineering Education, 34(1).

Song, L. & Guo, C. (2020). Effect of entrepreneurial satisfaction on personal initiative: The role of institutional trust and industry attractiveness. Social Behavior and Personality: an international journal, 48(9), 1–17.

Soomro, B.A. & Shah, N. (2019). Determining the impact of entrepreneurial orientation and organizational culture on job satisfaction, organizational commitment, and employee’s performance. South Asian Journal of Business Studies, 8(3), 266–282.

Tjahjadi, B., Soewarno, N., Nadyaningrum, V., & Aminy, A. (2020). Human capital readiness and global market orientation in Indonesian Micro-, Small- and-Medium-sized Enterprises business performance. International Journal of Productivity and Performance Management.

Tortora, A. M. R., Maria, A., Valentina, D. P., Iannone, R., & Pianese, C. (2021). A survey study on Industry 4.0 readiness level of Italian small and medium enterprises. Procedia Computer Science, 180.

Wendra, W., & Alhadar, F. M. (2020). The Influence of Knowledge Management Processes on Intellectual Capital and Innovation Performance. GATR Journal of Management and Marketing Review, 5(3).

Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic Management Journal, 5(2), 171–180.

Wong, K. K. K.-K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM)

Zahedi, M. R., & Naghdi Khanachah, S. (2020). The effect of knowledge management processes on organizational innovation through intellectual capital development in Iranian industrial organizations. Journal of Science and Technology Policy Management, 12(1).

Zahra, S.A. (1991). Predictors and financial outcomes of corporate entrepreneurship: An exploratory study. Journal of business venturing, 6(4), 259–285.

Zahra, S.A. (1993). Environment, corporate entrepreneurship, and financial performance: A taxonomic approach. Journal of Business Venturing, 8(4), 319–340.

Zhou, J., Xu, X., Li, Y. & Liu, C. (2020). Creative enough to become an entrepreneur: A multi-wave study of creative personality, education, entrepreneurial identity, and innovation. Sustainability, 12(10), 4043.


  • There are currently no refbacks.

Copyright (c) 2023 Gadjah Mada International Journal of Business

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.