* Corresponding Author Pelita Harapan University Indonesia
AnGgie, Cherish earned her Bachelor degree from Faculty of education Atmajaya University. and Master of Management from Pelita Harapan University. Currently, she is working at PT. Multifortuna Sinardelta as a merchandiser. Her research interest mainly on consumer behavior and retail management. Author’s contact details: firstname.lastname@example.org.
Jony Oktavian Haryanto Satya Wacana Christian University Indonesia
Haryanto, Jony Oktavian is a lecturer of marketing management and consumer behavior at Satya Wacana Christian University, Indonesia. He earned his Ph.D. (2008) from University of Indonesia. His research focuses on marketing to children, relationship marketing, and consumer behavior. Author’s contact details: Satya Wacana Christian University (UKSW), Jl. Diponegoro 52-60, Salatiga, Indonesia; Phone +62 0298 324043; e-mail: email@example.com
Gadjah Mada International Journal of Business Master in Management | Faculty of Economics Business | Universitas Gadjah Mada Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035