Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study
Assael, H. 2004. Consumer Behavior: A strategic approach. Boston, MA: Houghton Mifflin Company.
Belch, G.E and M.A. Belch. 2003. Advertising and Promotion an Integrated Marketing Communication Perspectives. 6thed., New York: McGraw-Hill, Inc.
Bhagyashree S. and S. Solanki. 2015. What Is More Effective? Single Celebrity Versus Multiple Celebrity: A Study Relative Effectiveness of Both Type of Print Advertisements on Consumer’ Perception. International Journal of Research – Granthaalayah 3 (9): 23-35.
Celsi R. L. and J. C. Olson. 1988. The Role of Involvement in Attention and Comprehension Processes. Journal of Consumer Research 15: 210-224.
Chaefer A. and B. Keillor. 1997. Effective Use of Endorsements in Advertising: The Relationship Between “Match-Up” And Involvement. The Journal of Marketing Management 7 (2): 23-33.
Chung, H.and X. Zhai. 2003. Humor Effect On Memory and Attitude: Moderating Role of Product Involvement. International Journal of Advertising 22 (1): 117-144.
Churchill G. A. 2002. Fundamentals of Experimental Design For DNA Microarrays. Nature Genetics Supplement 32: 490-495.
Erfgen C., H. Sattler, and I. V. Villeda. 2016. Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions. Schmalenbach Bus Rev 17: 49–67.
Friedman, H., S. Termini, and R. Washington. 1976. The Effectiveness of Advertisements Utilizing Four Types of Endorsers. Journal of Advertising 5 (3): 22-24.
Goldsmith, R.E. and J. Emmert. 1991. Measuring Product-Category Involvement: A Multitrait-Multimethod Study. Journal of Business Research 23: 363-371.
Hair, J. F., W.C Black, B.J. Babin, and R.E. Anderson. 2014. Multivariate Data Analysis (7thed.), Edinburgh Gate, Harlow-Essex: Pearson Education.
Heinze, T. 2010. Cue congruency and Product Involvement Effects on Generation Y Attitudes. Research in Consumer Behavior 12: 75-99.
Hollensen, S. and C. Schimmelpfennig. 2013. Selection Of Celebrity Endorsers: A Case Approach To Developing An Endorser Selection Process Model. Marketing Intelligence & Planning 31 (1): 88-102.
Homer, P.M. and L.R. Kahle. 1990. Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective. Journal of Advertising 19 (1): 30-39.
Hsu, C. and D. McDonalds. 2002. An Examination on Multiple Celebrity Endorsers in Advertising. Journal of Product and Brand Management 11 (1): 19-29.
Hussein A. S., V. Manna, and D. Cohen. 2014. The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach. Gadjah Mada International Journal of Business 16 (2): 93-109.
Jung-Gyo, L. and J. Park. 2014. The effects of endorsement strength and celebrity-product match on the evaluation of a sports related product: the role of product involvement. International Journal of Sports Marketing and Sponsorship 16 (1): 50-69.
Kahle, L. R. and P. M. Homer. 1985. Physical Attractiveness of Celebrity Endorser: A Social Adaptation Perspective. Journal of Consumer Research 11 (4): 954-961.
Kelley, H. 1967. “Attribution Theory in Social Psychology,” in D. Levine, ed. Nebraska Symposium on Motivation 15 (192-238), Lincoln: University of Nebraska Press.
Khong, K. W. and Y. L. Wu. 2013. Measuring The Impact Of Celebrity Endorsement On Consumer Behavioural Intentions: A study of Malaysian Consumers. International Journal of Sports Marketing and Sponsorship 14 (3): 2-22.
Kim H. and J. Jeong. 2016. Effect Of Celebrity Endorsement In Marketing Of Musicals: Poster Versus Social Networking Site. Social Behavior and Personality 44 (8): 1243-1254.
Kirby, S. D., J. R. Ureda, R. L. Rose, and J. Hussey. 1998. Peripheral Cues and Involvement Level: Influences on Acceptance of a Mammography Message. Journal of Health Communication 3: 119–135.
Kotler, P. and K. L. Keller. 2016. Marketing Management. 15thed., New York: Pearson.
Littlejohn, S. W. and A. F. Karen. 2008. Theories of Human Communication. 9thed. Belmont, CA : Thomson Wadsworth.
Malhotra, N.K. 2010, Marketing Research: An Applied Orientation, 6thed., Upper Saddle River, New Jersey: Pearson Education, Inc.
McAlister, A. R., and Bargh D. 2016. Dissuasion: The Elaboration Likelihood Model and Young Children”, Young Consumers, Vol. 17 (3): 210-225.
Mitchell, A. A. and J. C. Olson. 1981, Are Product Attribute Beliefs The Only Mediator of Advertising Effects on Brand Attitude?, Journal of Marketing Research 18 (3): 318-332.
Mowen, J. C. and M. Minor. 2001. Consumer Behavior: A Framework, 2nd ed., Upper Saddle River, New Jersey: Prentice-Hall.
Mowen, J.C. and S.W. Brown. 1981. On Explaining and Predicting The Effectiveness of Celebrity Endorsers. Advances In Consumer Research 8 (1):437-441.
Mowen, J.C. 1995. Consumer Behavior, 4th ed., New Jersey: Prentice-Hall.
Park C. W, and S. M. Young. 1983. Types and levels of involvement and brand attitude formation. Advances in Consumer Research 10: 320–324.
Peter, J.P. and J.C. Olson. 2004. Consumer Behavior and Marketing Strategy, 7th ed., New York: McGraw-Hill.
Petty, R. E., J.T. Cacioppoand, and D. Schumann. 1983. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research 10: 135–146.
Podsakoff, P. M., and D. R. Dalton. 1987. Research methodology in organizational studies. Journal of Management 13: 419–441.
Pughazhendi A., K.A. Baskaran, M. R.Prakash, and R. N. Balamurugan. 2012. A Study on Effectiveness of Multiple and Single Selebrity Endorsement on Considerable Product Advertisements in Chennai Perceptive, India, Far East Journal of Psychology and Business 6 (2): 11-18.
Rachita J. M.; B. K. Nirmal; and P. K. Priya. 2013. Exploring the Impact of Single Celebrity vs.Multiple Celebrity Endorsement on Consumer’sBrand Choice Behavior. International Journal of Marketing & Business Communication 3: 1-9.
Rice, D. H., K. Kelting, and R. J. Lutz. 2012. Multiple Endorsers and Multiple Endorsements: The Influence of Message Repetition, Source Congruence and Involvement on Brand Attitudes. Journal of Consumer Psychology 22: 249-259.
Roozen I. and C. Claeys. 2010. The Relative Effectiveness of Celebrity Endorsement for Print Advertisement, Review of Business and Economics1: 76-89.
Roy S. and A. Pansari. 2014. Owner or endorser? Investigating The Effectiveness of Celebrity Owners of Sports Teams As Endorsers. International Journal of Sports Marketing and Sponsorship 15 (2):12 – 29.
Roy S., V. Jain, and P. Rana. 2013. The Moderating Role of Consumer Personality and Source Credibility in Celebrity Endorsements. Asia-Pacific Journal of Business Administration 5 (1): 72 -88.
Saleem, F. 2007. Young Adults Perception towards Celebrity Endorsement: A Comparative Study of Single and Multiple Celebrities Endorsements. European Journal of Economic 8: 128-139.
Schiffman, L. G, and L.L. Kanuk. 2014. Consumer behaviour, 11th ed., New York: Prencite Hall.
Shimp, T. A. 2010. Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8thed., Mason, USA: South-Western Cengage Learning.
Shuart, J. 2007. Heroes In Sport: Assessing Celebrity Endorser Effectiveness. International Journal of Sports Marketing and Sponsorship 8 (2): 11-25.
Silvera D. H. and B. Austad. 2004. Factors Predicting the Effectiveness of Celebrity EndorsementAdvertisements. European Journal of Marketing 38: 1509-1528.
Solomon, R. S. 2011. Consumer Behavior, Buying, Having, and Being, 9th Edition, Boston: Pearson
Tripp, C., T. D. Jensen, and L. Carlson. 1994. The Effects of Multiple Product Endorsements by Celebrities on Consumer Attitudes and Intentions. Journal of Consumer Research 20 (4): 104-114.
Wang, H., P., Chao, and J. Y. Wang. 2015. Effects Of Fit, Consumer Involvement And The Number Of Celebrities On Consumer Behavior In An Emerging Market. Journal of International Consumer Marketing 27: 388-402.
Wei K. K., and W. Y. Li. 2013. Measuring The Impact of Celebrity Endorsement on Consumer Behavioural Intentions: A Study of Malaysian Consumers. International Journal of Sports Marketing and Sponsorship 14 (3): 2 – 22.
Yang, S. C., W.C. Hung, K. Sung, and C. K. Farn. 2006. Toward E-Tailers From The Elaboration Likelihood Model Perspective. Psychology & Marketing 23 (5): 429–445.
Zaichkowsky, J. 1985. Measuring the Involvement Construct. Journal of Consumer Research 12:341-352.
- There are currently no refbacks.
Copyright (c) 2017 Gadjah Mada International Journal of Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.