Pendampingan UKM Bidang Fashion pada Masa Pandemi Covid-19 di Daerah Istimewa Yogyakarta

https://doi.org/10.22146/bb.60725

Hayatul Cholsy(1), Aprillia Firmonasari(2*), Wening Udasmoro(3)

(1) French Literature Study Program, Universitas Gadjah Mada
(2) French Literature Study Program, Universitas Gadjah Mada
(3) French Literature Study Program, Universitas Gadjah Mada
(*) Corresponding Author

Abstract


The Covid-19 pandemic has affected various aspects of human life, including to the fashion sector. The negative impact of the pandemic has disrupted the business operations of MSME (Micro, Small and Medium Enterprises) players, that exports cannot be carried out so that production does not run properly. This program, in collaboration with FFTI (Forum Fair Trade Indonesia) and IFC (Indonesian Fashion Chamber), aims to assist MSMEs in preparing products that can be made and marketed during the new normal in the local and global markets. The online seminar, which was held twice by presenting competent speakers, is expected to be able to help as well as open the insights of MSMEs in the fashion sector to be ready to run their business during the pandemic and new normal by continuing to be creative and think positively.

====

Pandemi Covid-19 telah berpengaruh terhadap berbagai aspek kehidupan manusia, termasuk dalam bidang fashion. Dampak negatif pandemi mengganggu jalannya bisnis para pelaku UMKM (Usaha Mikro Kecil dan Menengah), di antaranya ekspor tidak bisa dilakukan sehingga produksi tidak berjalan sebagaimana mestinya. Program yang bekerja sama dengan FFTI (Forum Fair Trade Indonesia) dan IFC (Indonesian Fashion Chamber) ini bertujuan untuk mendampingi UMKM dalam menyiapkan produk yang dapat dibuat dan dipasarkan selama masa new normal di pasar lokal dan pasar global. Seminar daring yang dilakukan sebanyak dua kali dengan menghadirkan narasumber yang kompeten diharapkan dapat membantu sekaligus membuka wawasan para pelaku UMKM bidang fashion untuk siap menjalani bisnisnya pada masa pandemi dan new normal dengan terus berkreasi serta berpikir positif.

 


Keywords


Covid-19; fashion industry; new normal; MSME; Covid-19; industri fashion; new normal; UMKM

Full Text:

PDF


References

Annur, C. M. (2020). "Sempat Naik Efek Virus Corona, Harga Masker di E-Commerce Mulai Turun". Katadata.Co.Id.

JLL. (2020). How COVID-19 is changing the fashion world. Apparel companies adjust as coronavirus impacts retail. Jones Lang LaSalle. https://www.jll.co.id/en/trends-and-insights/cities/how-covid-19-is-changing-the-fashion-world

Kaikobad, N. dkk. (2015). "Sustainable and Ethical Fashion: The Environmental and Morality Issues" dalam IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 20, 17–22. https://doi.org/10.9790/0837-20811722

Mas’udi, W. dan P.S. Winanti. (2020). "Tata Kelola Penanganan Covid-19 di Indonesia - Kajian Awal" dalam Gadjah Mana University Press.

Udasmoro, W. (2017). "Reproduksi Womanhood Dalam Novel Bunda: Kisah Cinta 2 Kodi Karya Asma Nadia" dalam Adabiyyāt: Jurnal Bahasa Dan Sastra. https://doi.org/10.14421/ajbs.2017.01203



DOI: https://doi.org/10.22146/bb.60725

Article Metrics

Abstract views : 2077 | views : 6272

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Bakti Budaya: Jurnal Pengabdian kepada Masyarakat

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

ISSN: 2655-9846 (Online)


-BB's WebStat