Optimizing the Use of Social Media by Community Information Groups for Beji Cultural Tourism Village, Gunungkidul
Abstract
Social media plays an important role in people's lives, including in disseminating information to local communities. The Community Information Group (KIM) in Beji Village, Gunungkidul, functions to manage and distribute important information to the local community, with the aim of increasing community participation in village development. However, community understanding of KIM is still limited, including regarding its duties and functions. To optimize the role of KIM, the UGM KKN-PPM Team Period I/2024 Beji Village Sub-Unit conducted an intervention by creating social media accounts for each hamlet and socializing social media management. This study uses a qualitative approach with observation and interview methods to measure the effectiveness of socialization and implementation of social media in KIM Beji Village. This activity is expected to improve KIM members' understanding of the duties, functions, and strategies for effective social media management. With a better understanding of KIM, it is hoped that cultural information and village activities can be more easily accessed and disseminated, as well as increasing community participation in village programs.
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