Optimization of Micro, Small, and Medium Enterprises (MSMEs) Through Counseling and Guidance in Beji Village

Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in the economy of Indonesia. However, many MSMEs in Beji Village, Patuk District, Gunungkidul still use conventional marketing methods and have not adopted digital technology to increase their competitiveness. This KKN-PPM UGM program aims to solve this problem by performing various activities in Beji Village from 16 April to 31 May 2024. Data collection and mapping were done in Beji through interview and observation. MSME training was also carried out with the creation of Instagram and Shopee accounts, rebranding through the creation of a captivating logo, as well as content-creation training for the improvement of digital marketing in the future. In addition, socialization and demonstration of the ecoprint technique were also done with women in the Krakalan Padukuhan. We identified twenty six MSMEs, the majority of which were involved in the food industry. This data was visualized in an MSME map to  make observation easier and to allow for the evaluation of spatial distribution. The “mbokdukuh.id” was created, received more than 150 followers, was connected to an e-commerce account, and can be used to further market the MSME product. The ecoprint technique was successfully socialized to the Krakalan Padukuhan. Ecoprint created an opportunity to develop products with added value which are environmentally friendly and with continuity and is hoped to increase the competitiveness and support the digital transformation of MSMEs. Increasing digital literacy and product innovation such as ecoprint opens new opportunities for the locals by increasing their knowledge about the available development opportunities.