Articles

• The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands

  Chuan Huat Ong, Salniza Md. Salleh, Rushami Zien Yusoff

  1-19

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• Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context

  Farzana Quoquab, Nor Liza Abdullah, Jihad Mohammad

  21-53

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• The Link between HR Attributions and Employees’ Turnover Intentions

  Juliana Caesaria Tandung

  55-69

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• The Green Shoe Option’s Effectiveness at Stabilizing the IPO’S Stock Price on the Indonesian Stock Exchange (2000-2013)

  Siti Saadah, Yunia Panjaitan

  71-82

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• Debunking the Monday Irrationality through the External Affection of Investors

  Rayenda Brahmana, Chee-Wooi Hooy, Zamri Ahmad

  83-105

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