Building SMEs’ Competitive Advantage and the Organizational Agility of Apparel Retailers in Indonesia: The role of ICT as an Initial Trigger

Achsanul  Qosasi; Erwin  Permana; Anang  Muftiadi; Margo  Purnomo; Erna  Maulina

Achsanul Qosasi Badan Pemeriksan Keuangan
Erwin Permana Binus University
Anang Muftiadi Universitas Padjadjaran
Margo Purnomo Universitas Padjadjaran
Erna Maulina Universitas Padjadjaran

Keywords: ICT capability, business agility, competitive advantage and small business

Abstract

The use of Information and Communication Technology (ICT) could make Small Medium Enterprises (SME) capable of capturing future potential markets. This study investigates how the use of ICT affects firms’ agility and finally ends in their competitive advantage. In other words, this study examines how firms’ ICT capabilities directly enhance their competitive advantage. Their ICT capability also affects the firms’ competitive agitlity indirectly by mediating their business agility. This study infers that if small business firms would like to enhance their supply chains and customer relationship management, they should adopt ICT as a tool to transform their businesses. This transformation improves small firms’ competitiveness levels because it allows them to manage all their customers. Meanwhile, the small business firms could enhance their agility due to their suppliers’ closeness. This means that the small business firms have posited the concepts and philosophy suggested by the resources dependent theory.

Author Biographies

Achsanul Qosasi, Badan Pemeriksan Keuangan

Qosasi, Achsanul (Scopus Author ID: 57200448046), is member of the Audit Board of the Republic of Indonesia (BPK), and member of the Advisory Board of the Sharia Economic Community. He earned his Doctorate (2018) in Business Administration Science from Padjadjaran University, Bandung, Indonesia; and his Master (2017) Strategic Management from Pancasila University, Jakarta, Indonesia, and M.Sc. (1997) in Economic Science from Jose Rizal University, Manila, the Philipines.

Erwin Permana, Binus University

PERMANA, Erwin (Scopus Author ID: 57205616108), is a lecturer at Binus University, Jakarta, Indonesia. He earned his Master in Public Policy (2010) from Universitas Indonesia, Jakarta and his graduated (2006) in Agribusiness Management from Bogor Agricultural Institute (IPB), Bogor, Indonesia. He is also doctoral student in Economic Science at Faculty of Economic, Pancasila University and a doctoral student in Business Administration Science at FISIP, Padjadjaran University, Indonesia. His research interest include business administration and business strategy. He has published several publication in international and nasional journal.
Author’s contact details: Binus Entrepreneurship Center (BEC), Binus University, Jl. Kebon Jeruk Raya No. 27. Kebon Jeruk Jakarta Barat 11530; phone number +62 813 1112 9898; e-mail: win.buyung@gmail.com.

Anang Muftiadi, Universitas Padjadjaran

MUFTIADI, R. Anang (Scopus Author ID: 57195585278), is a lecturer at Padjadjaran University, Bandung, Indonesia. He earned his Doktor in Economics (2009), his Master in Economics (2000) from Padjadjaran University. His research interest include business administration, strategic and supply chain management. He has several publication in international and nasional journal.
Author’s contact detail: FISIP, Padjadjaran University, Jl. Raya Bandung-Sumedang KM-21 Sumedang; cellphone: +62 8122100006; e-mail: anang.muftiadi@unpad.ac.id.

Margo Purnomo, Universitas Padjadjaran

MUFTIADI, R. Anang (Scopus Author ID: 57195585278), is a lecturer at Padjadjaran University, Bandung, Indonesia. He earned his Doktor in Economics (2009), his Master in Economics (2000) from Padjadjaran University. His research interest include business administration, strategic and supply chain management. He has several publication in international and nasional journal.
Author’s contact detail: FISIP, Padjadjaran University, Jl. Raya Bandung-Sumedang KM-21 Sumedang; cellphone: +62 8122100006; e-mail: anang.muftiadi@unpad.ac.id.

Erna Maulina, Universitas Padjadjaran

MAULINA, Erna (Scopus Author ID: 57195585591), is a lecturer at Padjadjaran University, Bandung, Indonesia. She earned her Doctorate in Administration Science (2010) and her Master in Economics (2002) from the same of university. Her research interest include business administration. She has published several articles in peer review journals.
Author’s contact detail: Padjadjaran University, Jalan Bukit Dago Utara, No. 25, Bandung, Indonesia; phone +62 22 2510276; e-mail: erna_500@ yahoo.com.

References

-