THE RELATIONSHIPS AMONG DIFFERENT PERFORMANCE MEASURES IN INDONESIAN RETAIL CONTEXT
Abstract
Despite research into the links between market orientation and firm performance, research into the detail different measures of performance has been limited. This study develops different measures of performance in retail business and examines their relationship with market orientation. The results suggest that market orientation positively relate to nonfinancial indicators. Also, indirect nonfinancial indicator can be treated as dominant mediator for the relationship between market orientation and financial indicator. Further, the findings suggest that different types of performance measurement affect the magnitude of market orientation and performance association.
References
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Achrol, R. S. 1991. Evolution of the marketing organization: New forms of turbulent environments. Journal of Marketing 55 (Oct): 77-93.
Ailawadi, K. L., N. Borin, and P. W. Farris. 1995. Market power and performance: A cross-industry analysis of manufacturers and retailers. Journal of Retailing 71 (3): 211-249.
Avlonitis, G. J., and S. P. Gounaris. 1997. Marketing orientation and company performance: A comparative study of industrial vs. consumer goods companies. Industrial Marketing Management 26 (5).
Bagozzi, R. P., and Y. Yi, L. W. Phillips. 1991. Assessing construct validity in organizational research. Administrative Science Quarterly 36 (3): 421-38.
Baker, W. E., and J. M. Sinkula . 1999. The synergistic effect of market orientation and learning organisation on organisational performance. Academy of Marketing Science 27 (4): 411-27.
Bartz, C. K., and M. C. Baetz. 1998. The relationship between mission statements and firm performance: An exploratory study. Journal of Management Studies 35 (6).
Brady, M. K., and J. J. Cronin Jr. 2001. Customer orientation: Effects on customer service perceptions and outcome behaviours. Journal of Service Research 3 (3): 241-251.
Brignall, T. J., L. Fitzgerald, R. Johnston, and R. Silvestro. 1991. Performance measurement in service Businesses. Management Accounting (November): 34-36.
Brignall, T. J., and J. Ballantine. 1996. Performance measurement in service businesses revisited. International Journal of Service Industry Management 7 (1): 6-31
Bhuian, S. N. 1997. Exploring market orientation in banks: An empirical examination in Saudi Arabia. The Journal of Services Marketing 11 (5): 317-38.
Bourgeois III, L. J. 1980. Performance and consensus. Strategic Management Journal 1: 227-48.
Bradley, K., and S. Taylor. 1992. Business Performance in the Retail Sector: The Experience of the John Lewis Partnership. Oxford: Clarendom Press.
Broeren, M. A. 1981. Perspective on profit. Retail Control 50 (September): 39-46.
Burt, S. and L. Sparks. 1997. Structural change in grocery retailing in great Britain: A discount reorientation? International Review of Retail and Distribution: 195-217.
Buzzell, R. D., and F. D. Wiersema. 1981. Modelling changes in market share: A cross-sectional analysis. Strategic Management Journal (January-February): 27-42.
Byrne, B. M. 1989. A Primer of LISREL: Basic Applications and Programming for Confirmatory Factor Analytic Models. Springer-Verlag.
Capon, N., J. U. Farley, and S. Hoenig. 1990. Determinants of financial performance: A meta analysis. Management Science 36 (October): 1143-1160.
Chakravarthy, B. J. 1986. Measuring strategic performance. Strategic Management Journal 7: 437-58.
Chang, T. Z., R. Mehta, S. J. Chen, P. Polsa, and J. Mazur. 1999. The effect of market orientation on effectiveness and efficiency: The case of automotive distribution channels in Finland and Poland. Journal of Services Marketing 13 (4/5): 407-18.
Churchill, G. A., Jr. 1979. A Paradigm for developing better measures of marketing constructs. Journal of Marketing 26 (February): 64-73.
Clark, B. H. 1999. Marketing performance measures: History and interrelationships. Research Seminar: Assessing Marketing Performance . Berkshire: The Chartered Institute of Marketing.
Conant, J. S., D. T. Smart, and R. Solano-Mendez. 1993. Generic retailing types, distinctive marketing competencies, and competitive advantage. Journal of Retailing 69 (Fall).
Covin, J. G., and D. R. Slevin 1989. Strategic management of small firms in hostile and benign environments. Strategic Management Journal 10: 75-87.
Covin, J. G. 1991. Entrepreneurial versus conservative firms: A comparison of strategies and performance. Journal of Management Studies 28: 439-462.
Cronin, J. J., and S. J. Skinner. 1984. Marketing outcomes, financial conditions, and retail profit performance. Journal of Retailing 60 (4): 9-22.
Day, G. S. 1994. Continuous learning about markets. California Management Review 36(4): 9-24.
Davies, E., and J. Kay. 1990. Assessing corporate performance. Business Strategy Review 1 (2): 1-16.
Dawes, J. 2000. Market orientation and company profitability: Further evidence incorporating longitudinal data. Australian Journal of Management 25 (2): 173-91.
Deshpande, R. 1983. Paradigms lost: On theory and method in research marketing. 47 (Fall): 101-10.
Dess, G. G., and R. B. Robinson, Jr. 1984. Measuring organisational performance in the absence of objective measures: The case of the privately-held firms and conglomerate business unit. Strategic Management Journal 5 (July-September): 265-73.
Diamantopoulos, A., and S. Hart. 1993. Linking market orientation and company performance: Preliminary evidence on Kohli and Jaworki’s Framework. Journal of Strategic Marketing 1(2): 93-122.
Doyle, P., and G. J. Hooley. 1992. Strategic orientation and corporate performance. International Journal of Research in Marketing 9: 59-73.
Droge, C., and R. Germain. 2000. The relationship of electronic data interchange with inventory and financial performance. Journal of Business Logistics 21 (2): 209-230.
Duncan , D. J., S. C. Hollander, and R. Savitt. 1983. Modern Retailing Management. New York: Wiley.
Edgett, S., and K. Snow. 1996. Benchmarking measures of customer satisfaction, quality and performance for new financial service products. The Journal of Service Marketing 10 (6): 6-17.
Fitzgerald, L., R. Johnston, T. J. Brignall, R. Silvestro, and V. Voss. 1991. Performance Measurement in Service Business. London: CIMA.
Greenley, G. E. 1995a. Market orientation and company performance: Empirical evidence from UK companies. British Journal of Management 6 (Mar): 1-13.
____________. 1995b. Forms of market orientation in UK companies. Journal of Management Studies 32 (January): 47-65.
Greenley, G. E., and G. R. Foxall. 1998. External moderation of associations among stakeholder orientations and company performance. International Journal of Research in Marketing 15: 51-69.
Han, J. K., N. Kim, and R. K. Srivastava. 1998. Market orientation and organizational firm: Is innovation a missing link. Journal of Marketing 62 (October): 30-45.
Hart, S., and N. Tzokas. 1999. The impact of marketing research activity on SME performance: Evidence from the UK. Journal of Small Business Management 37 (2): 63-75.
Hooley, G. J., J. E. Lynch, and J. Shepherd. 1990. The marketing concept: Putting theory into practice. European Journal of Marketing 24 (9): 7-22.
Hopkins, W. E., and S. A. Hopkins. 1997. Strategic planning –financial performance relationships in banks: A causal examination. Strategic Management Journal 18 (8): 635-652.
Hurley, R. F., G. Thomas, and M. Hult. 1998. Innovation, market orientation, and organisational learning: An integration and empirical examination. Journal of Marketing 62 (July): 42-55.
Ingene, C. A. 1982. Productivity in retailing. Journal of marketing 46 (Fall): 75-90.
Ingene, C. A. 1984. Productivity and functional shifting in spatial retailing: Private and social perspectives. Journal of Retailing 60 (3).
Jaworski, B. J., and A. K. Kohli. 1993. Market orientation: Antecedents and consequences. Journal of Marketing 57 (July).
Judd, L. L., and B. C. Vaught. 1988. Three differential variables and their relation to retail strategy and profitability. Academy of Marketing Science 16 (Fall) (3and4): 30-37.
Kaplan, R. S., and D. P. Norton. 1992. The balanced scorecard – measures that drive performance. Harvard Business Review (January-February): 71-79.
Kohli A. K., B. J. Jaworski, and A. Kumar. 1993. MARKOR: A measure of market orientation. Journal of Marketing 30 (November).
Langerak, F., J. M. Ten Napel, R. Frambach, and H. R. Commandeur. 1997. Exploratory results on the moderating influence of strategy on the market orientation performance relationship. In Marketing: Progress Prospects Perspectives 2: 704-717 . D.
Arnott et al. (eds.). 26th EMAC Conference 20-23 May 1997 in Warwick Business School , Proceedings.
Lewis, P., and H. Thomas. 1990. The linkage between strategy, strategic groups, and performance in the UK retail grocery industry. Strategic Management Journal 11: 385-397.
Li, M., and R. L. Simerly. 1998. The moderating effect of environmental dynamism on the ownership and performance relationship. Strategic Management Journal 19: 169-79.
Liu, H., and G. Davies. 1997. Market orientation in UK multiple retail companies: Nature and pattern. International Journal of Service Industry Management 8 (2): 170-187.
Lukas, B. A., and O. C. Ferrel. 2000. The effect of market orientation on product innovation. Academy of Marketing Science 28 (2): 239-47.
Luo, Y., and M. W. Peng. 1999. Learning to compete in a transition economy: Experience, environment, and performance. Journal of International Business 30 (2): 269-296.
Magi, A., and C. R. Julander. 1996. Perceived service quality and customer satisfaction in a store performance framework: An empirical study of Swedish grocery retailers.
Journal of Retailing and Consumer Services 3 (1): 33-41.
Martin,Jr., C. R. 1996. Retail service innovations: Inputs for success. Journal of Retailing and Consumer Services 3 (2): 63-71.
Matheson, P. K., B. J. Gray, and S. M. Matear. 1999. A multi-dimensional measure of relative business performance. In Research Seminar: Assessing Marketing Performance. T. Ambler (ed.). Berkshire: The Chartered Institute of Marketing.
Matsuno, K., and J. T. Mentzer. 2000. The effects of strategy type on the market orientation-performance relationship. Journal of Marketing 64 (4): 1-18.
Mc.Gee, J. E., and M. Peterson. 2000. Toward the development of measures of distinctive competencies among small independent retailers. Journal of Small Business Management 38 (2): 19-33.
McGurr, P. T., and S. A. DeVaney. 1998. A retail failure prediction model. The International Review of Retail, Distribution and Consumer Research 8 (3): 259-276.
Narver, J. C., and S. F. Slater. 1990. The effect of a market orientation on business profitability. Journal of Marketing 54 (October).
O’Riordan, D. 1993. Retail gross margins: Some international comparisons. International Journal of Retail and Distribution Management 21 (4): 33-40.
Orvis, B. T. 1996. Market orientation and organizational performance: A multi-level analysis in a retail setting. Unpublished Dissertation . University of Oklahoma.
Pearce, M. 1998. The retail performance dynamic. Ivey Business Quaterly 62 (4): 62-62.
Pelham, A. M. 1997. Market orientation and performance: The moderating effects of product and customer differentiation. Journal of Business and Industrial Marketing 12 (5): 276-296.
Pelham, A. M. 2000. Market orientation and other potential influences on performance in small medium-sized manufacturing firms. Journal of Small Business Management 38 (1): 48-67.
Phillips, L. W. 1981. Assessing measurement error in key informant reports: A methodological note an organisational analysis in marketing. Journal of Marketing Research 17 (November): 395-415.
Ruekert, R. W. 1992. Developing a market orientation: An organizational strategy perspective. International Journal of Research In Marketing 9: 225-45.
Sargeant, A., and M. Mohamad. 1999. Business performance in the UK hotel sector-Does it pay to be market oriented? The Service Industries Journal 19 (3): 42-59.
Slater, S. F., and J. C. Narver. 1994. Does competitive environment moderate the market orientation performance relationship? Journal of marketing 58 (January): 46-55.
Slater, S. F. 1995. Issues in conducting marketing strategy. Journal of Strategic Marketing 3: 257-270.
Soehadi, A. W., S. Hart, S. Tagg. 2001. Measuring market orientation in Indonesian retail context. Journal of Strategic Marketing.
Spreng, R. A., and R. D. Mackoy. 1996. An empirical examination of a model service quality and satisfaction. Journal of Retailing 72 (2): 201-14.
Siguaw, J. A., P. M. Simpson, and T. L. Baker. 1998. Effects of supplier market orientation on distributor market orientation and the channel relationship: The distributor perspective. Journal of Marketing 62 (July): 99–111.
Srivastava, R. K., T. A. Shervani, and L. Fahey. 1998. Market-based assets and share-holder value: A framework for analysis. Journal of Marketing 62 (1): 2-18.
Tan, K. C., V. R. Kannan, and R. B. Hanfield. 1998. Supply chain management: Supplier performance and firm performance. Journal of Supply Chain Management 34 (3): 2-9.
Varadarajan, P. R., and V. Ramanujam. 1990. The corporate performance conundrum: A synthesis of contemporary views and an extension. Journal of Management Studies 27 (5): 463-83.
Venkatraman, N., and V. Ramanujam. 1986. Measurement of business performance in strategy research: A comparison approach. Academy of Management Review 11 (October): 801-814.
Verhees, F. 1998. Market orientation, product innovation and company performance. In Marketing Research and Practice. P. Anderson, (ed.), 27th EMAC Conference, Stockholm 20th, 23rd.
Vorhies, D. W., M. Harker, and C. P. Rao. 1999. The capabilities and performance advantages of market-driven firms. European Journal of Marketing 33 (11/12): 1171-202.
Weitzel, W., A. B. Schwartzkopf, and E. B. Peach. 1989. The influence of employee perceptions of customer service on retail store sales. Journal of Retailing 65 (1): 27-40.
Achrol, R. S. 1991. Evolution of the marketing organization: New forms of turbulent environments. Journal of Marketing 55 (Oct): 77-93.
Ailawadi, K. L., N. Borin, and P. W. Farris. 1995. Market power and performance: A cross-industry analysis of manufacturers and retailers. Journal of Retailing 71 (3): 211-249.
Avlonitis, G. J., and S. P. Gounaris. 1997. Marketing orientation and company performance: A comparative study of industrial vs. consumer goods companies. Industrial Marketing Management 26 (5).
Bagozzi, R. P., and Y. Yi, L. W. Phillips. 1991. Assessing construct validity in organizational research. Administrative Science Quarterly 36 (3): 421-38.
Baker, W. E., and J. M. Sinkula . 1999. The synergistic effect of market orientation and learning organisation on organisational performance. Academy of Marketing Science 27 (4): 411-27.
Bartz, C. K., and M. C. Baetz. 1998. The relationship between mission statements and firm performance: An exploratory study. Journal of Management Studies 35 (6).
Brady, M. K., and J. J. Cronin Jr. 2001. Customer orientation: Effects on customer service perceptions and outcome behaviours. Journal of Service Research 3 (3): 241-251.
Brignall, T. J., L. Fitzgerald, R. Johnston, and R. Silvestro. 1991. Performance measurement in service Businesses. Management Accounting (November): 34-36.
Brignall, T. J., and J. Ballantine. 1996. Performance measurement in service businesses revisited. International Journal of Service Industry Management 7 (1): 6-31
Bhuian, S. N. 1997. Exploring market orientation in banks: An empirical examination in Saudi Arabia. The Journal of Services Marketing 11 (5): 317-38.
Bourgeois III, L. J. 1980. Performance and consensus. Strategic Management Journal 1: 227-48.
Bradley, K., and S. Taylor. 1992. Business Performance in the Retail Sector: The Experience of the John Lewis Partnership. Oxford: Clarendom Press.
Broeren, M. A. 1981. Perspective on profit. Retail Control 50 (September): 39-46.
Burt, S. and L. Sparks. 1997. Structural change in grocery retailing in great Britain: A discount reorientation? International Review of Retail and Distribution: 195-217.
Buzzell, R. D., and F. D. Wiersema. 1981. Modelling changes in market share: A cross-sectional analysis. Strategic Management Journal (January-February): 27-42.
Byrne, B. M. 1989. A Primer of LISREL: Basic Applications and Programming for Confirmatory Factor Analytic Models. Springer-Verlag.
Capon, N., J. U. Farley, and S. Hoenig. 1990. Determinants of financial performance: A meta analysis. Management Science 36 (October): 1143-1160.
Chakravarthy, B. J. 1986. Measuring strategic performance. Strategic Management Journal 7: 437-58.
Chang, T. Z., R. Mehta, S. J. Chen, P. Polsa, and J. Mazur. 1999. The effect of market orientation on effectiveness and efficiency: The case of automotive distribution channels in Finland and Poland. Journal of Services Marketing 13 (4/5): 407-18.
Churchill, G. A., Jr. 1979. A Paradigm for developing better measures of marketing constructs. Journal of Marketing 26 (February): 64-73.
Clark, B. H. 1999. Marketing performance measures: History and interrelationships. Research Seminar: Assessing Marketing Performance . Berkshire: The Chartered Institute of Marketing.
Conant, J. S., D. T. Smart, and R. Solano-Mendez. 1993. Generic retailing types, distinctive marketing competencies, and competitive advantage. Journal of Retailing 69 (Fall).
Covin, J. G., and D. R. Slevin 1989. Strategic management of small firms in hostile and benign environments. Strategic Management Journal 10: 75-87.
Covin, J. G. 1991. Entrepreneurial versus conservative firms: A comparison of strategies and performance. Journal of Management Studies 28: 439-462.
Cronin, J. J., and S. J. Skinner. 1984. Marketing outcomes, financial conditions, and retail profit performance. Journal of Retailing 60 (4): 9-22.
Day, G. S. 1994. Continuous learning about markets. California Management Review 36(4): 9-24.
Davies, E., and J. Kay. 1990. Assessing corporate performance. Business Strategy Review 1 (2): 1-16.
Dawes, J. 2000. Market orientation and company profitability: Further evidence incorporating longitudinal data. Australian Journal of Management 25 (2): 173-91.
Deshpande, R. 1983. Paradigms lost: On theory and method in research marketing. 47 (Fall): 101-10.
Dess, G. G., and R. B. Robinson, Jr. 1984. Measuring organisational performance in the absence of objective measures: The case of the privately-held firms and conglomerate business unit. Strategic Management Journal 5 (July-September): 265-73.
Diamantopoulos, A., and S. Hart. 1993. Linking market orientation and company performance: Preliminary evidence on Kohli and Jaworki’s Framework. Journal of Strategic Marketing 1(2): 93-122.
Doyle, P., and G. J. Hooley. 1992. Strategic orientation and corporate performance. International Journal of Research in Marketing 9: 59-73.
Droge, C., and R. Germain. 2000. The relationship of electronic data interchange with inventory and financial performance. Journal of Business Logistics 21 (2): 209-230.
Duncan , D. J., S. C. Hollander, and R. Savitt. 1983. Modern Retailing Management. New York: Wiley.
Edgett, S., and K. Snow. 1996. Benchmarking measures of customer satisfaction, quality and performance for new financial service products. The Journal of Service Marketing 10 (6): 6-17.
Fitzgerald, L., R. Johnston, T. J. Brignall, R. Silvestro, and V. Voss. 1991. Performance Measurement in Service Business. London: CIMA.
Greenley, G. E. 1995a. Market orientation and company performance: Empirical evidence from UK companies. British Journal of Management 6 (Mar): 1-13.
____________. 1995b. Forms of market orientation in UK companies. Journal of Management Studies 32 (January): 47-65.
Greenley, G. E., and G. R. Foxall. 1998. External moderation of associations among stakeholder orientations and company performance. International Journal of Research in Marketing 15: 51-69.
Han, J. K., N. Kim, and R. K. Srivastava. 1998. Market orientation and organizational firm: Is innovation a missing link. Journal of Marketing 62 (October): 30-45.
Hart, S., and N. Tzokas. 1999. The impact of marketing research activity on SME performance: Evidence from the UK. Journal of Small Business Management 37 (2): 63-75.
Hooley, G. J., J. E. Lynch, and J. Shepherd. 1990. The marketing concept: Putting theory into practice. European Journal of Marketing 24 (9): 7-22.
Hopkins, W. E., and S. A. Hopkins. 1997. Strategic planning –financial performance relationships in banks: A causal examination. Strategic Management Journal 18 (8): 635-652.
Hurley, R. F., G. Thomas, and M. Hult. 1998. Innovation, market orientation, and organisational learning: An integration and empirical examination. Journal of Marketing 62 (July): 42-55.
Ingene, C. A. 1982. Productivity in retailing. Journal of marketing 46 (Fall): 75-90.
Ingene, C. A. 1984. Productivity and functional shifting in spatial retailing: Private and social perspectives. Journal of Retailing 60 (3).
Jaworski, B. J., and A. K. Kohli. 1993. Market orientation: Antecedents and consequences. Journal of Marketing 57 (July).
Judd, L. L., and B. C. Vaught. 1988. Three differential variables and their relation to retail strategy and profitability. Academy of Marketing Science 16 (Fall) (3and4): 30-37.
Kaplan, R. S., and D. P. Norton. 1992. The balanced scorecard – measures that drive performance. Harvard Business Review (January-February): 71-79.
Kohli A. K., B. J. Jaworski, and A. Kumar. 1993. MARKOR: A measure of market orientation. Journal of Marketing 30 (November).
Langerak, F., J. M. Ten Napel, R. Frambach, and H. R. Commandeur. 1997. Exploratory results on the moderating influence of strategy on the market orientation performance relationship. In Marketing: Progress Prospects Perspectives 2: 704-717 . D.
Arnott et al. (eds.). 26th EMAC Conference 20-23 May 1997 in Warwick Business School , Proceedings.
Lewis, P., and H. Thomas. 1990. The linkage between strategy, strategic groups, and performance in the UK retail grocery industry. Strategic Management Journal 11: 385-397.
Li, M., and R. L. Simerly. 1998. The moderating effect of environmental dynamism on the ownership and performance relationship. Strategic Management Journal 19: 169-79.
Liu, H., and G. Davies. 1997. Market orientation in UK multiple retail companies: Nature and pattern. International Journal of Service Industry Management 8 (2): 170-187.
Lukas, B. A., and O. C. Ferrel. 2000. The effect of market orientation on product innovation. Academy of Marketing Science 28 (2): 239-47.
Luo, Y., and M. W. Peng. 1999. Learning to compete in a transition economy: Experience, environment, and performance. Journal of International Business 30 (2): 269-296.
Magi, A., and C. R. Julander. 1996. Perceived service quality and customer satisfaction in a store performance framework: An empirical study of Swedish grocery retailers.
Journal of Retailing and Consumer Services 3 (1): 33-41.
Martin,Jr., C. R. 1996. Retail service innovations: Inputs for success. Journal of Retailing and Consumer Services 3 (2): 63-71.
Matheson, P. K., B. J. Gray, and S. M. Matear. 1999. A multi-dimensional measure of relative business performance. In Research Seminar: Assessing Marketing Performance. T. Ambler (ed.). Berkshire: The Chartered Institute of Marketing.
Matsuno, K., and J. T. Mentzer. 2000. The effects of strategy type on the market orientation-performance relationship. Journal of Marketing 64 (4): 1-18.
Mc.Gee, J. E., and M. Peterson. 2000. Toward the development of measures of distinctive competencies among small independent retailers. Journal of Small Business Management 38 (2): 19-33.
McGurr, P. T., and S. A. DeVaney. 1998. A retail failure prediction model. The International Review of Retail, Distribution and Consumer Research 8 (3): 259-276.
Narver, J. C., and S. F. Slater. 1990. The effect of a market orientation on business profitability. Journal of Marketing 54 (October).
O’Riordan, D. 1993. Retail gross margins: Some international comparisons. International Journal of Retail and Distribution Management 21 (4): 33-40.
Orvis, B. T. 1996. Market orientation and organizational performance: A multi-level analysis in a retail setting. Unpublished Dissertation . University of Oklahoma.
Pearce, M. 1998. The retail performance dynamic. Ivey Business Quaterly 62 (4): 62-62.
Pelham, A. M. 1997. Market orientation and performance: The moderating effects of product and customer differentiation. Journal of Business and Industrial Marketing 12 (5): 276-296.
Pelham, A. M. 2000. Market orientation and other potential influences on performance in small medium-sized manufacturing firms. Journal of Small Business Management 38 (1): 48-67.
Phillips, L. W. 1981. Assessing measurement error in key informant reports: A methodological note an organisational analysis in marketing. Journal of Marketing Research 17 (November): 395-415.
Ruekert, R. W. 1992. Developing a market orientation: An organizational strategy perspective. International Journal of Research In Marketing 9: 225-45.
Sargeant, A., and M. Mohamad. 1999. Business performance in the UK hotel sector-Does it pay to be market oriented? The Service Industries Journal 19 (3): 42-59.
Slater, S. F., and J. C. Narver. 1994. Does competitive environment moderate the market orientation performance relationship? Journal of marketing 58 (January): 46-55.
Slater, S. F. 1995. Issues in conducting marketing strategy. Journal of Strategic Marketing 3: 257-270.
Soehadi, A. W., S. Hart, S. Tagg. 2001. Measuring market orientation in Indonesian retail context. Journal of Strategic Marketing.
Spreng, R. A., and R. D. Mackoy. 1996. An empirical examination of a model service quality and satisfaction. Journal of Retailing 72 (2): 201-14.
Siguaw, J. A., P. M. Simpson, and T. L. Baker. 1998. Effects of supplier market orientation on distributor market orientation and the channel relationship: The distributor perspective. Journal of Marketing 62 (July): 99–111.
Srivastava, R. K., T. A. Shervani, and L. Fahey. 1998. Market-based assets and share-holder value: A framework for analysis. Journal of Marketing 62 (1): 2-18.
Tan, K. C., V. R. Kannan, and R. B. Hanfield. 1998. Supply chain management: Supplier performance and firm performance. Journal of Supply Chain Management 34 (3): 2-9.
Varadarajan, P. R., and V. Ramanujam. 1990. The corporate performance conundrum: A synthesis of contemporary views and an extension. Journal of Management Studies 27 (5): 463-83.
Venkatraman, N., and V. Ramanujam. 1986. Measurement of business performance in strategy research: A comparison approach. Academy of Management Review 11 (October): 801-814.
Verhees, F. 1998. Market orientation, product innovation and company performance. In Marketing Research and Practice. P. Anderson, (ed.), 27th EMAC Conference, Stockholm 20th, 23rd.
Vorhies, D. W., M. Harker, and C. P. Rao. 1999. The capabilities and performance advantages of market-driven firms. European Journal of Marketing 33 (11/12): 1171-202.
Weitzel, W., A. B. Schwartzkopf, and E. B. Peach. 1989. The influence of employee perceptions of customer service on retail store sales. Journal of Retailing 65 (1): 27-40.
Published
2014-12-02
How to Cite
w. Soehadi, A. (2014). THE RELATIONSHIPS AMONG DIFFERENT PERFORMANCE MEASURES IN INDONESIAN RETAIL CONTEXT. Gadjah Mada International Journal of Business, 4(2), 129-147. Retrieved from https://jurnal.ugm.ac.id/v3/gamaijb/article/view/13800
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Gadjah Mada International Journal of Business by Master of Business Administration, Faculty Economics and Business, Universitas Gadjah Mada is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
