Evaluasi kesesuaian lokasi bank BR di wilayah kantor cabang Setiabudi kota Bandung

https://doi.org/10.22146/mgi.25811

Moh Dendy Fathurahman(1*)

(1) Universitas Pendidikan Indonesia
(*) Corresponding Author

Abstract


Penentuan lokasi Bank yang dapat dijangkau masyarakat dapat membantu dalam peningkatan perekonomian. Akan tetapi, lokasi Bank di Kota Bandung belum sepenuhnya sesuai dengan kebutuhan masyarakat. Tujuan penelitian ini yaitu mendeskripsikan kesesuaian lokasi Kantor Cabang Pembantu (KCP) Bank BRI di Wilayah Unit Kerja Cabang Setiabudi Kota Bandung dengan Menggunakan Aplikasi Sistem Informasi Geografis. Metode untuk mengumpulkan data dalam penelitian ini yaitu observasi, pengukuran lapangan, geocoding, metode pengharkatan dan perengkingan serta yang terakhir adalah wawancara. Parameter yang digunakan dalam analisis penelitian ini adalah lokasi daerah industri, penggunaan lahan, daerah perdagangan, daerah pendidikan, jumlah penduduk, kepadatan penduduk dan kelas jalan. Berdasarkan hasil analisis didapatkan kesimpulan bahwa lokasi KCP Bank BRI di wilayah unit kerja Kantor Cabang Setiabudi baru yaitu KCP BRI Lembang, KCP BRI Cihampelas dan KCP BRI Surya Sumantri tidak seluruhnya mendapat klasifikasi sangat sesuai. Berdasarkan hasil overlay terdapat dua KCP yang mendapat kategori sangat sesuai yaitu KCP Cihampelas yang berada di wilayah kecamatan Coblong dan KCP Surya Sumantri yang berada di wilayah Sukajadi. Selanjutnya terdapat satu daerah lagi yang mendapat klasifikasi sangat sesuai apabila dibangun KCP BRI yaitu di wilayah kecamatan Sukasari, Akan tetapi di wilayah Sukasari terdapat Kantor Cabang BRI Setiabudi yang merupakan induk dari tiga KCP

ABSTRACT

The determination of Bank locations that can be accessed by the community can help in improving the economy. Nowadays, Bank location in Bandung is not yet available in accordance with the needs of the community. The purpose of this study was to describe the suitability of the location of branch offices (KCP) Bank BRI in the Area Unit Setiabudi Branch Bandung using Geographic Information System Application. Method for collecting data in this research was observation, field measurement, geocoding, scoring, range, and interview. The parameters used in this research analysis were the location of the industrials area, lands use, trades area, educations area, populations, population density, and roads class. Based on analysis of Bank BRI KCP location determination using Geographic Information Systems concluded that KCP Bank BRI area in new Setiabudi unit branch office were KCP BRI Lembang, KCP BRI Cihampelas dan KCP BRI Surya Sumantri not all got the very appropriate classifications. Based on the results there were two KCP overlay that got very appropriate category KCP Cihampelas located in the districts of Coblong and KCP Surya Sumantri located in the district of Sukajadi. Furthermore, there was one more area that got very appropriate classification if built BRI KCP was namely in the districts of Sukasari. But in the area Sukasari BRI Branch Office Setiabudi which is the center of three KCP.


Keywords


Evaluasi Kesesuaian Lokasi; Kantor Cabang Pembantu (KCP); Bank BRI; Kota Bandung

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DOI: https://doi.org/10.22146/mgi.25811

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Accredited Journal, Based on Decree of the Minister of Research, Technology and Higher Education, Republic of Indonesia Number 30e/KPT/2018

Volume 31 No 2 the Year 2017 for Volume 35 No 2 the Year 2021

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