Mendamba Kebersamaan: Konsumsi Pengalaman Pertemanan di Kalangan Dewasa-Muda melalui Vakansi Terbuka Berbasis Komunitas

https://doi.org/10.22146/studipemudaugm.99447

Asmi Nur Aisyah(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


This article explores how young adults navigate the challenge of spending leisure time with friends amid the increasingly individualized transition to adulthood in the era of late modernity. Heightened by productivity demands that contribute to feelings of alienation, maintaining friendships has become increasingly difficult. As a result, opportunities to experience being with friends are limited, prompting them to look for alternatives, one of which is through Community-Based Open Vacations (CBOV), known in Indonesian as Vakansi Terbuka Berbasis Komunitas (VTBK). Inspired by the resurgence of open trips following the COVID-19 pandemic, VTBK offers curated experiences of social togetherness as a means for young adults to engage in shared vacations. This research was conducted through an eight-month ethnographic study (September 2023 - April 2024) on two VTBKs as the main site, which were Sobat Healing (@kamisobathealing) and Besok Libur (@besoklibur.titik), and three other VTBKs as additional sites, which were Jalan-Jalan Jajan (@_jalanjalanjajan), Sahabat Bermain (@sahabat_bermain), and Nyari Bandung (@nyari.bandung). The results show that VTBK constructs the need for friendship among young adults through experiential consumption of being together with friends. In the process, VTBK seeks to position the relationship between participants in a strangership relation as a substitute for previously established friendships. However, these relationships can only develop into deeper friendships through socio-technical interactions on social media.


Keywords


experiential consumption, friendship, young adult, vacation, leisure

Full Text:

PDF


References

Arai, Susan, dan Alison Pedlar. 2003. “Moving beyond individualism in leisure theory: a critical analysis of concepts of community and social engagement.” Leisure Studies 22(3):185–202. doi: 10.1080/026143603200075489.

Az-Zahra, Azizah Syafiqoh, dan Angkita Wasito Kirana. 2021. “Cross-Cultural Differences That Occurred During The Trip Provided by Malang Tourism Information Center and Strategies to Cope With It.” Alphabet 4(1):19–30. doi: 10.21776/ub.alphabet.2021.04.01.03.

Batat, Wided. 2019. Digital Luxury: Transforming brands and consumer experience. Sage Publications.

Bauman, Zygmunt. 1991. Modernity and Ambivalence. Cambridge: Polity Press.

Bauman, Zygmunt. 1995. Life in Fragments: Essays in Postmodern Morality. Oxford: Blackwell.

Bauman, Zygmunt. 2000. Liquid Modernity. Cambridge: Polity Press.

Bauman, Zygmunt. 2003. Liquid Love. Cambridge: Polity Press.

Baumeister, R., dan M. Leary. 1995. “The Need to Belong: Desire for Interpersonal Attachments as a Fundamental Human Motivation.” Psychological Bulletin 117(3):497–529.

Beck, Ulrich. 1992. Risk society: Towards a New modernity. London: SAGE.

Benjamin, Walter. 1983. Charles Baudelaire: A Lyric Poet in the Era of High Capitalism. London: Versobook.

Berdychevsky, Liza, Heather J. Gibson, dan Heather L. Bell. 2013. “Girlfriend Getaways and Women’s Well-Being.” Journal of Leisure Research 45(5):602–23. doi: 10.18666/jlr-2013-v45-i5-4365.

Boellstorff, Tom, Bonnie Nardi, Celia Pearce, T. L. Taylor, dan George E. Marcus. 2013. Ethnography and Virtual Worlds. Princeton University Press.

boyd, danah. 2011. “Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications.” Hlm. 47–66 dalam A Networked Self: Identity, Community, and Culture on Social Network Sites, disunting oleh Z. Papacharissi. New York: Routledge.

Bruun, Elena Lesser, dan Suzanne Michael. 2014. Not on Speaking Terms: Clinical Strategies to Resolve Family and Friendship Cutoffs. WWW Norton & Company.

Bucher, Taina. 2013. “The Friendship Assemblage: Investigating programmed sociality on Facebook.” Television & New Media 14(6):479–93. doi: 10.1177/1527476412452800.

Campbell, Colin. 1983. “Romanticism and The Consumer Ethic: Intimations of a Weber-Style Thesis.” Sociological Analysis 44(4):279. doi: 10.2307/3711611.

Campbell, Collin. 1987. The Romantic Ethic and The Spirit of Modern Consumerism. Oxford: Blackwell.

Canary, D. J., dan L. Stafford. 1994. “Maintaining Relationship through Strategic and Routine Interaction.” Hlm. 3–22 dalam Communication and Relational Maintenance, disunting oleh D. J. Canary dan L. Stafford. San Diego: Academic Press.

Carù, Antonella, dan Bernard Cova. 2003. “Revisiting Consumption Experience.” Marketing Theory 3(2):267–86. doi: 10.1177/14705931030032004.

Chambers, Deborah. 2006. New Social Ties: Contemporary Connections in a Fragmented Society. New York: Palgrave Macmillan.

Chambers, Deborah. 2013. Social Media and Personal Relationships. London: Palgrave Macmillan UK.

Chambers, Deborah. 2017. “Networked intimacy: Algorithmic friendship and scalable sociality.” European Journal of Communication 32(1):26–36. doi: 10.1177/0267323116682792.

Corrigan, Peter. 1997. The Sociology of Consumption. London: SAGE Publications.

Cortois, Liza. 2017. “The myth of individualism: From individualisation to a cultural sociology of individualism.” European Journal of Cultural and Political Sociology 4(4):407–29. doi: 10.1080/23254823.2017.1334568.

Cunningham, Stuart, dan David Craig. 2021. Creator culture: An introduction to global social media entertainment. New York: New York University Press.

deBloom, J., S. Geurts, dan M. Lohmann. 2016. “Tourism and love: How do tourist experiences affect romantic relationships? .” Hlm. 35–53 dalam Positive Tourism, disunting oleh S. Filep, J. Laing, dan M. Csikszentmihalyi. New York: Routledge.

Edgell, S., K. Hetherington, dan A. Warde. 1996. Consumption Matters. Oxford: Blackwell.

Entas, Derinta, Marya Yenny, Ni Made Dwiyana Rasuma Putri, dan Rina Kurniawati. 2022. “Open Trip Among Jakarta Millennial Travelers in Post Pandemic Covid-19.” Hlm. 269–77 dalam Proceedings of the International Academic Conference on Tourism (INTACT) “Post Pandemic Tourism: Trends and Future Directions” (INTACT 2022). Paris: Atlantis Press SARL.

Foley, Carmel. 2017. “The art of wasting time: sociability, friendship, community and holidays.” Leisure Studies 36(1):1–20. doi: 10.1080/02614367.2015.1055296.

Forbes, Cameron. 2016. “Authentic friendship in the age of social media.” Pacifica: Australasian Theological Studies 29(2):161–74. doi: 10.1177/1030570X17715283.

Furlong, Andy. 2013. Youth Studies: An Introduction. New York: Routledge.

Furlong, Andy. 2016. “The changing landscape of youth and young adulthood.” dalam Handbook of Youth and Young Adulthood [2nd ed.], disunting oleh A. Furlong. New York: Rutledge.

Geertz, Clifford. 1977. The Interpretation of Cultures: Selected Essays by Clifford Geertz. New york: Basic Books.

Giddens, Anthony. 1991. Modernity and Self-Identity: Self and Society in the Late Modern Age. . Polity Press.

Griffiths, Vivienne. 1995. Adolescent Girls and their Friends: A Feminist Ethnography. Farnham: Ashgate.

Hackley, Christopher, dan Rungpaka Tiwsakul. 2006. “Entertainment Marketing and Experiential Consumption.” Journal of Marketing Communications 12(1):63–75. doi: 10.1080/13527260500358608.

Haythornthwaite, Caroline, dan Barry Wellman. 1998. “Work, friendship, and media use for information exchange in a networked organization.” Journal of the American Society for Information Science 49(12):1101–14. doi: 10.1002/(SICI)1097-4571(1998)49:12<1101::AID-ASI6>3.0.CO;2-Z.

Heimtun, Bente. 2007. “Depathologizing the tourist syndrome.” Tourist Studies 7(3):271–93. doi: 10.1177/1468797608092513.

Hill, Lisa. 2011. “Social distance and the new strangership in Adam Smith.” Hlm. 111–28 dalam The Adam Smith review. Vol. 6, disunting oleh F. Forman-Barzilai. Routledge.

Hill, Lisa, dan Peter McCarthy. 1999. “Hume, Smith and Ferguson: Friendship in commercial society.” Critical review of international social and political philosophy 2(4):33–49.

Hine, Christine. 2015. Ethnography for the Internet. Routledge.

Ho, Ching-Hua. 2022. “It is more than fun and making friends: Social leisure and leisure experiences of Taiwanese urban women.” Journal of Leisure Research 53(4):556–74. doi: 10.1080/00222216.2022.2073189.

Holbrook, Morris B., dan Elizabeth C. Hirschman. 1982. “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun.” Journal of Consumer Research 9(2):132. doi: 10.1086/208906.

Horgan, Mervyn. 2012. “Strangers and Strangership.” Journal of Intercultural Studies 33(6):607–22. doi: 10.1080/07256868.2012.735110.

Howard, J. A., dan J. N. Sheth. 1969. The Theory of Buyer Behavior. New York: Wiley.

Humbracht, Michael A. 2018. “Imaginations, Desires and Fantasies of Togetherness: the negotiation of relationships through digital visiting friends and relatives mobilities.” Doctoral Thesis, University of Surrey.

Husain, Rehan, Justin Paul, dan Bernadett Koles. 2022. “The role of brand experience, brand resonance and brand trust in luxury consumption.” Journal of Retailing and Consumer Services 66:102895. doi: 10.1016/j.jretconser.2021.102895.

Illouz, Eva. 1997. Consuming the Romantic Utopia: Love and The Cultural Contradictions of Capitalism. Barkeley, CA: University of California Press.

Illouz, Eva. 2009. “Emotions, Imagination and Consumption.” Journal of Consumer Culture 9(3):377–413. doi: 10.1177/1469540509342053.

Jafari, Aliakbar, Babak Taheri, dan Dirk vom Lehn. 2013. “Cultural consumption, interactive sociality, and the museum.” Journal of Marketing Management 29(15–16):1729–52. doi: 10.1080/0267257X.2013.811095.

Kim, Jaehyun, Francisco Javier Lopez Frias, dan John Dattilo. 2020. “Urban parks as spaces to pursue virtuous character, friendship, and contemplation: An Aristotelian perspective.” Journal of Leisure Research 51(1):107–23. doi: 10.1080/00222216.2019.1637703.

Kotler, Philip. 1986. Principles of marketing. Englewood Cliffs: Prentice-Hall.

Lambert, Alex. 2013. Intimacy and Friendship on Facebook. New York: Palgrave Macmillan.

Lash, Scott. 2002. “Foreword: Individualization in a Non-Linear Mode.” Hlm. vii–xic dalam Individualization Institutionalized Individualism and Its Social and Political Consequences. London: SAGE Publications.

Leaver, Tama, Tim Highfield, dan Crystal Abidin. 2020. Instagram: Visual social media cultures. John Wiley & Sons.

Mallory, Peter. 2012. “Friendship and Strangership: Rethinking Political Friendship through the Work of Adam Smith.” Journal of Intercultural Studies 33(6):591–605. doi: 10.1080/07256868.2012.735112.

Matteucci, Xavier, Ivana Volić, dan Sebastian Filep. 2022. “Dimensions of Friendship in Shared Travel Experiences.” Leisure Sciences 44(6):697–714. doi: 10.1080/01490400.2019.1656121.

Moelyadi, Deny K., Ika B. Suryaningsih, dan Kristian S. W. Nugraha. 2020. “Travel Choice Component: Is The Price Important For Open Trip Tourists?” Jurnal Manajemen 24(2):266. doi: 10.24912/jm.v24i2.647.

Nugroho, Heru. 2001. Menumbuhkan Ide-Ide Kritis. Yogyakarta: Pustaka Pelajar.

Parks, Malcolm R., dan Kory Floyd. 1996. “Making Friends in Cyberspace.” Journal of Computer-Mediated Communication 1(4):80–97. doi: 10.1111/j.1083-6101.1996.tb00176.x.

Pickering, Michael. 2008. “Experience and the Social World.” dalam Research Methods for Cultural Studies, disunting oleh M. Pickering. Edinburgh: Edinburgh University Press.

Pine, B. J., dan J. H. Gilmore. 1999. The Experience Economy: Work is Theatre and Every Business a Stage. Boston: Harvard Business School Press.

Rainie, Lee, dan Barry Wellman. 2012. Networked Individualism: The New Social Operating System. Cambridge: MIT Press.

Rojek, Chris. 1993. Ways of escape: Modern Transformations in Leisure and Travel. Springer.

Rojek, Chris. 1995. Decentring leisure: Rethinking Leisure Theory. Sage Publications.

Salisbury, Richard. 2004. Ethnography and Development: The Work of Richard F. Salisbury. disunting oleh M. Silverman. Montreal, QC: McGill University Libraries.

Saukko, Paula. 2003. Doing Research in Cultural Studies : An Introduction to Classical and New Methodological Approaches. London: SAGE Publications.

Silver, Allan. 1997. “Two different sorts of commerce: Friendship and strangership in civil society.” Public and Private in Thought and Practice: Perspectives on a Grand dichotomy 43–74.

Smith, Adam. 1982. The theory of moral sentiments (Glasgow edition). Indianapolis: Liberty Fund.

Spencer, Liz, dan Ray Pahl. 2006. Rethinking Friendship. Princeton University Press.

Swain, Spencer. 2017. “Leisure in the Current Interregnum: Exploring the Social Theories of Anthony Giddens and Zygmunt Bauman.” Hlm. 799–816 dalam The Palgrave Handbook of Leisure Theory, disunting oleh K. Spracklen, B. Lashua, E. Sharpe, dan S. Swain.

Tasci, Asli D. A., dan Ady Milman. 2019. “Exploring experiential consumption dimensions in the theme park context.” Current Issues in Tourism 22(7):853–76. doi: 10.1080/13683500.2017.1321623.

Thomas, Jim. 1993. Doing Critical Ethnography. London: SAGE Publications.

Thompson, E. P. 2017. “Time, Work‐Discipline, and Industrial Capitalism.” Hlm. 27–40 dalam Class. Wiley.

Trauer, Birgit, dan Chris Ryan. 2005. “Destination image, romance and place experience—an application of intimacy theory in tourism.” Tourism Management 26(4):481–91. doi: 10.1016/j.tourman.2004.02.014.

Urry, John. 1995. Consuming Places. London: Routledge.

We are Social, dan Meltwater. 2024. “Digital 2023 Global Overview Report: The Essential Guide to The Latest Connected Behaviours.” We Are Social.

Wellman, Barry. 2002. “Little Boxes, Glocalization, and Networked Individualism.” Hlm. 10–25 dalam.

Zakaria, F. B., dan J. E. Sutanto. 2018. “The Role of Service Marketing Mix on Decision of Purchase Open Trip Tour Package (Study On Smartway Indonesia Tours’s Customer).” dalam 5th International Conference of Entrepreneurship. Ciputra University Surabaya.



DOI: https://doi.org/10.22146/studipemudaugm.99447

Article Metrics

Abstract views : 1783 | views : 900

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Jurnal Studi Pemuda

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

   Jurnal Studi Pemuda (Online ISSN 2527-3639; Print ISSN 2252-9020)  is published by the Youth Studies Centre in collaboration with Faculty of Social and Political Science, Universitas Gadjah Mada.  

 

View My Stats