Emojis in Digital Governance: Empirical Insights from Indonesian Ministries

Bevaola Kusumasari; Anang Dwi Santoso; Sajida Sajida

doi:10.22146/jsp.96402

Emojis in Digital Governance: Empirical Insights from Indonesian Ministries

https://doi.org/10.22146/jsp.96402

Bevaola Kusumasari^(1*), Anang Dwi Santoso⁽²⁾, Sajida Sajida⁽³⁾

(1) Department of Public Policy and Management, Faculty of Social and Political Sciences, Universitas Gadjah Mada, Indonesia
(2) Department of Public Administration, Faculty of Social and Political Sciences, Universitas Sriwijaya, Indonesia
(3) Department of Public Administration, Faculty of Social and Political Sciences, University of Sebelas Maret, Indonesia
(*) Corresponding Author

Abstract

This study explores how Indonesian ministries create impressions to the public through their use of emojis on X (previously Twitter ). Based on a qualitative content analysis of 1,897 tweets, this research finds evidence of the strategic use of emojis in ingratiation, self-promotion, exemplification, and supplication. The findings indicate that emojis are not only used to raise public engagement, but also to create an image of positivity and friendliness. Ingratiation and self-promotion emerged as the most salient strategies. This paper examines the role of emojis in government communication and contributes to the understanding of digital political communication with further practical insights into managing public relations for government agencies.

Keywords

emojis; social media; impression management theory; organisational discourse

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References

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DOI: https://doi.org/10.22146/jsp.96402