The Measurements of Tourist Satisfaction Levels on Attractions, Accessibility, and Amenities in Pulesari Tourism Village, Sleman Regency
https://doi.org/10.22146/jpt.51330 Muhammad Dzulkifli(1*)
(1) Politeknik Negeri Jember
(*) Corresponding Author
Abstract
This study aimed to determine the level of tourist satisfaction and the performance of attractions, accessibilities, and amenities (3As) in Pulesari Tourism Village (PTV). This study uses both qualitative and quantitative (mixed method). The population in this study was tourists who visited PTV during the period of August to September 2018. A hundred samples were collected using Purposive Sampling method. Data were collected by distributing questionnaires, in-depth interviews, field observations, and documentation. Gradual quantitative-qualitative data analysis is used as a technique to analyse the data. It begins with Likert satisfaction analysis, Importance Performance Analysis, and qualitative descriptive analysis. The results showed that the level of tourist satisfaction was in the satisfied category. Managers need to improve the quality of attraction components and become a priority to meet tourist expectations. Based on this study, the results show that the quality of the 3As component influences the level of satisfaction of visiting tourists. The three components become unity and support each other. A low assessment of one component can be improved by other components that are perceived to have better quality.
Keywords
Full Text:
PDFReferences
Alegre J, Cladera M. Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing. 2009 May 29;43(5/6):670-85.
Alegre J, Garau J. Tourist satisfaction and dissatisfaction. Annals of tourism research. 2010 Jan 1;37(1):52-73.
Basiya R, Rozak HA. Kualitas Dayatarik Wisata, Kepuasan Dan Niat Kunjungan Kembali Wisatawan Mancanegara Di Jawa Tengah. Jurnal Ilmiah Dinamika Kepariwisataan. 2012;11(2).
Bodlender J, Lickorish LJ, Jefferson A, Jenkins C. Developing tourism destinations: Policies and perspectives. Harlow: Longman; 1991.
Budiono GL. Kepuasan wisatawan terhadap kualitas pelayanan obyek wisata Gunung Bromo. Jurnal Model Manajemen. 2004;2(1):60-4.
Bursan R. Analisis Pengaruh Dimensi Wisata terhadap Loyalitas Wisatawan (Studi Kasus di Provinsi Lampung). Jurnal Bisnis dan Manajemen. 2006 Sep;3(1):1-3.
Do Valle PO, Silva JA, Mendes J, Guerreiro M. Tourist satisfaction and destination loyalty intention: a structural and categorical analysis. International Journal of Business Science & Applied Management (IJBSAM). 2006;1(1):25-44.
González ME, Comesaña LR, Brea JA. Assessing tourist behavioral intentions through perceived service quality and customer satisfaction. Journal of business research. 2007 Feb 1;60(2):153-60.
Hermawan H. Pengaruh Daya Tarik Wisata, Keselamatan, Dan Sarana Wisata Terhadap Kepuasan Serta Dampaknya Terhadap Loyalitas Wisatawan: Studi Community Based Tourism Di Gunung Api Purba Nglanggeran. JURNAL MEDIA WISATA: Wahana Informasi Pariwisata. 2017;15(1).
Kalebos F. Faktor-faktor yang mempengaruhi kepuasan wisatawan yang berkunjung ke Daerah Wisata Kepulauan. Jurnal Riset Bisnis dan Manajemen. 2016 Jul 20;4(3).
Kottler P, Keller KL. Marketing management. Analyse, Planung, Umsetzung und. 2006.
Kozak M, Rimmington M. Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of travel research. 2000 Feb;38(3):260-9.
Kozak M. Comparative assessment of tourist satisfaction with destinations across two nationalities. Tourism Management. 2001 Aug 1;22(4):391-401.
Laws E. Tourist destination management: issues, analysis and policies. Routledge; 1995.
Mangkunegara AAP. Evaluasi kinerja SDM. Tiga Serangkai; 2005.
Meng F, Tepanon Y, Uysal M. Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of vacation marketing. 2008 Jan;14(1):41-56.
Middleton VT, Fyall A, Morgan M, Morgan M and Ranchhod A. Marketing in travel and tourism. Routledge; 2009.
Nasution S, Nasution MA, Damanik J. Persepsi Wisatawan Mancanegara Terhadap Kualitas Objek dan Daya Tarik Wisata (ODTW) Sumatera Utara. Jurnal Studi Pembangunan. 2005 Oktober, 1(1): 81-96.
Nuryanti W. Concept, Perspective and Challenges, makalah bagian dari Laporan Konferensi Internasional mengenai Pariwisata Budaya. Yogyakarta: Gadjah Mada University Press. Hal. 1993:2-3.
Oktaviani RW, Suryana RN. Analisis kepuasan pengunjung dan pengembangan fasilitas wisata agro (Studi kasus di Kebun Wisata Pasirmukti, Bogor). Jurnal Agro Ekonomi. 2016 Sep 23;24(1):41-58.
Prayag G. Tourists' evaluations of destination image, satisfaction, and future behavioral intentions—the case of mauritius. Journal of Travel & Tourism Marketing. 2009 Dec 1;26(8):836-53.
Simanjuntak PJ. Manajemen dan evaluasi kerja. Lembaga Penerbit FEUI, Jakarta. 2005.
Spillane JJ. Pariwisata Indonesia: siasat ekonomi dan rekayasa kebudayaan. Kanisius; 1994.
Sugiyono P. Dr. 2010. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Sulistiyana RT. Pengaruh fasilitas wisata dan harga terhadap kepuasan konsumen (Studi pada Museum Satwa). Jurnal Administrasi Bisnis. 2015 Aug 28;25(2).
Sulistiyani E. Membangun Loyalitas Wisatawan Melalui Peningkatan Kualitas Obyek Wisata, Promosi dan Kepuasan Wisatawan di Kawasan Wisata Tawangmangu Karanganyar. Journal Publish. www. polines. ac. id/ragam/indexfiles/jurnalragam/paper7. com. Diakses tanggal. 2010 Dec;20.
Sunarto. Perilaku konsumen. Yogyakarta: AMUS. 2003.
Suwantoro G. Dasar-dasar pariwisata. Yogyakarta: Andi. 1997.
Taufiq A. Dinamika Pemasaran: Jelajahi dan Rasakan. Jakarta. PT Raja Grafindo Persada. 2005.
Wang Y. More important than ever: Measuring tourist satisfaction. Griffith Institute for Tourism, Griffith University; 2016 Jun.
Weaver PA, Weber K, McCleary KW. Destination evaluation: The role of previous travel experience and trip characteristics. Journal of Travel research. 2007 Feb;45(3):333-44.
DOI: https://doi.org/10.22146/jpt.51330
Article Metrics
Abstract views : 3969
| 
views : 2972
Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Muhammad Dzulkifli
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.