Memasarkan Tradisi: Klasifikasi Kegunaan Twitter dalam Festival Budaya
https://doi.org/10.22146/jpt.43176 Yudo Hartono(1*), Peni Zulandari(2)
(1) Universitas Prasetiya Mulya
(2) Universitas Prasetiya Mulya
(*) Corresponding Author
Abstract
The use of social media in promoting traditional selebration such as cultural festival is relatively new used by festival organizer. Twitter as one of social media can be effective if is used in cultural festival because it is perceived not only able to raise the audience awareness, but also able to involve many visitors to interact each others This research is focusing on how to describe the words that is used in Twitter and analizing the use of Twitter in promoting this festival. The analysis will be focused on word analysis and many comments will be processed by using computer software called Ripple 10. The result of this research can be used to evaluate, create decision to improve the festival quality in the future.
Keywords
Full Text:
PDFReferences
Allen, J., O’Toole, W., McDonnell, I., & Harris, R. (2002). Festival and special event management (2nd ed.). Australia, Milton: Wiley. Branthwaite, A dan Simon Peterson (2011). The power of qualitative research in the era of social media. Qualitative Market Research: An International Journal, Vol 14, no 4, 431 Chae, B. (2015). Insights from Hashtag #supplychain and Twitter Analytics: Considering Twitter and Twitter Data for Supply Chain Practice and Research, Int. J. Production Economics, 2015 Capgomeh. (2015). Terdapat di www.capgomeh.wordpress.com/category/artikel/ . Accessed in 2015 Cook, R. A., Yale, L. J., & Marqua, J. J. (2006). Tourism: The Business of Travel, (3rd ed.). Upper Saddle River, NJ: Prentice Hall. Chappuis, B., Gaffey, B. dan Parvizi, P. (2011). Are your customers becoming digital junkies?. McKinsey Quarterly, July. Davidson, R (2011). Web 2.0 as a marketing tool for web conferences centres. International Journal of Event and Festival Management, Vol 2 no 2 Frey, B.S. (1994). The economics of music festivals. Journal of Cultural Economics, 18 (1), 29-39 Getz, Donald. (2008). Event tourism: Definition, Evolution, and Research. Tourism Management, 29, 403-428 Herrero, L. C. J. A., Bedate, A., & del Barrio, M.J. (2012). Who pays more for more for a cultural festival, tourist or locals? A certainty analysis of a cintingent valuation application. International Journal of Tourism Research, 495-512. Hudson, Simon and Rupert Hudson (2013). Engaging with consumers using social media: a case study of music festivals, International Journal of Eventy and Festival Management, Vol 4 no 3. 208 Hudson, S., Roth, M.S., Madden T.J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47 (0), 68-76, doi: 10.1016/j.tourman.2014.09.001 Kaplam, A.M. & Haenlein, M. (2010). Users of the world, unite! The challengees and opportunities of social media. Business Horizons, Vol. 15 Nos 2/3. 139-155 Lee, Ji Yeon., Investigating the Effect of Festival Visitors’ Emotional Experiences on Satisfaction, Psychological Commitment, and Loyalty. Disertasi. Texas A&M. SocialMediaToday. (2015). www.socialmediatoday.com/social-networks/201504-13/worlds-21-most-important-social-media-sites-and-apps-2015. accessed in 2015 Throsby, C, D. (2003). Determining the value of cultural goods: How much (or how little) does cintingent valuation tell us?. Journal of Cultural Economics, 27, 275-285 Twitter. (2015). Terdapat pada www.twitter.com. Accessed in 2015 Zhang, B and Marita Vos (2014). Social media monitoring: aims, methods, and challenges for international companies, Corporate Communications. An International Journal, Vol 19, no 4.
DOI: https://doi.org/10.22146/jpt.43176
Article Metrics
Abstract views : 2722
| 
views : 2718
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Yudo Hartono, Peni Zulandari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.