MOTIVASI DOKTER DALAM PENULISAN RESEP DI RUMAH SAKIT RISA SENTRA MEDIKA, MATARAM

Abstract

Backgroud: Selection process and selection of drugs should
be done rationally and follow the guidelines by the World Health
Organization. However, 70% of prescriptions at Risa Hospital
Medical Center.
Aim:This study aims to explore physician motivation in writing
prescription.
Methods: The research was conducted with a qualitative
approach. Primary data obtained f rom interviews and
observations and were equipped with a document review as
a from of triangulation.
Result: Motivation of physicians in prescribing was influenced
by many factors, such as, the diagnosis of diseases, financial
condition of the patient, and rewards from the pharmaceutical
industry. Remuneration from pharmaceutical industry provided
a strong influence on physician in writing prescription.
Conclusion: External rewards from pharmaceutical industry
is the most inf luential factor. Increasing rewards and
punishments are needed to improve motivation of physician in
writing prescription according to drug formulary.
Keywords: motivation, formulary, prescription, physician.