ANALISA PENGARUH KEPEMILIKAN POLIS ASURANSI KESEHATAN TERHADAP KEMAUAN MEMBAYAR PRODUK PELAYANAN LABORATORIUM KABUPATEN BANYUWANGI

Abstract

Background: The willingness to pay of society for the
products of laboratory services need to be improved.
Objective: The purpose of this study is to determine the effect
of health insurance police ownership on willingness to pay for
laboratory services.
Methods: A cross sectional study design using 100
respondents taken proportionally from eight selected districts
in Banyuwangi. Variables that were examined include the
willingness to pay as measured by the method of contingent
valuation and ownership of health insurance police. The data
collection tool is a questionnaire. Data were analyzed using
logistic regression.
Results: The results showed that the level of willingness to
pay of respondents for all types of laboratory examinations is
still low. Most respondents (76%) did not have health insurance.
Only about 50% of respondents who do not have health
insurance are willing to pay for laboratory examination.
Respondents who have health insurance tend to want to pay
for laboratory services. From 24 respondents who have health
insurance, more than 50% of respondents (15 respondents)
were willing to pay for laboratory services. The ownership of
health insurance of respondents did not significantly affect
the willingness to pay for laboratory examination product (sig.
= 0.287, B =- 0.511). This may be due to the fact that Banyuwangi
District society community so familiar with health insurance
and only few has it, so most are out-of-pocket payments.
Conclusion: The ownership of health insurance do not
significantly affect the willingness to pay for laboratory
examination.
Keywords: willingness to pay, laboratory services, ownership
of health insurance