FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN (DEMAND) MASYARAKAT TERHADAP PEMILIHAN KELAS PERAWATAN PADA RUMAH SAKIT

Abstract

Background: Individual need for hospital services is directly
influenced by psychologic variables: taste, sick-health
perception, expectation, assessment of provider and individual
characteristic such as: age, sex, education and job.
Objectives: The study covered people who had hospitalization.
The goal of this research is to identify and analyze factors that
influence the public demand to select hospital class and examine
bed composition which suitable with consumer needs and
consumer characteristics. The consumer’s characteristics are:
sex, education, job and ability, availability, acceptability,
accessibility and willingness.
Method: The samples are inpatients from Dr.Soetomo Hospital,
Dr.Ramelan Hospital and Darmo Hospital. Total sample is 296,
which consist of 98 from Dr.Soetomo Hospital, 98 from
Dr.Ramelan Hospital and 100 from Darmo Hospital. Samples
are collected by proportional stratified random sampling.
The method in this study is cross sectional study and analysis
with logistic regression analysis (significants < 0.05).
Result and conclusion: Result this experiment show that 3
factors (ability, availability and willingness) have correlation in
choosing the hospital class. Suitable Bed composition with
consumer need are: VIP:1st Class:2nd Class:3rd Class =
6%:15,6%:28,4%:50%.
Keywords: demand, consumer characteristics, hospital class
selection, bed composition