Branding Agama dalam Membentuk Identitas Politik: Kajian Mengenai Selebriti Islam pada Aksi 212

https://doi.org/10.22146/jmki.55711

Revta Fariszy(1*), Vegasari Adya(2)

(1) Universitas Pembangunan Nasional Veteran Yogyakarta
(2) Program Studi Tata Kelola Seni, Fakultas Seni Rupa, Institut Seni Indonesia, Yogyakarta.
(*) Corresponding Author

Abstract


The 212 Rally has many other interest outside the religious context. The rally strengthens the identity of Muslims and indicating that the hegemony of religious is able to contribute to the world of politics. Unlike usual, 212 Rally presents actors whose are not only from politicians or religious circles, but also public figures from the entertainment industry. However, the participation of public figures is full of political interests, because some of them are incorporated with certain political parties. This paper analyzes the construction of the religious identity of public figures and their relation to politics. Referring to the theory and concept of political identity and personal branding, there are indications that public figures construct their religious identity for political purposes and agendas.

PrabowoSubiantodanCalonWakilPresidenSandiaga Uno dalam Pilpres 2019 (Afriyan, 2018).Takhanyaitu,RizieqShihabsebagaiImamBesarFPIpuntelahmenyatakandukungannyapadakubucalonpresidenPrabowoSubiantodanmenyerukankepadapesertaAksi212untukmengiku alurdukungannya(Siddiq,2018).Secaradaklangsung,aksiinimenjadipembukaaliransuaraPilprestahun2019.SelainsinggungandenganPilpres2019,Aksi212inijugamengandungbahasantentangidentas.Identasyangdirepresentasikanpadaaksii

Keywords


political identity; self-presentation; personal branding.



References

Aragon, H. H. 5 Desember 2018. “Hijrah, 180 seleb kondang ini ternyta satu komunitas pengajian.”Brilio.net. https://www.brilio.net/selebritis/hijrah-18-seleb-kondang-ini-ternyata-satu-komunitas-pengajian-180305t.html.

Arfiyani, W. 2 Desember 2018. “Para tokoh politik ini tampak mengenakan pakaian serba putih seperti peserta reuni lainnya.“ Brilio.net. https://www.brilio.net/sosok/-10-tokoh-politik-ini-hadiri-reuni-212-ada-yang-orasi-181202d.html.

Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. New Jersey: Prentice-Hall, Inc.

Brooks, A. K. & C. Anumudu. (2015). Identity Development in Personal Branding Instruction Social Narratives and Online Brand Management in a Global Economy. Adult Learning, Vol. 27, No. 1. 23-29. DOI: https://doi.org/10.1177/1045159515616968.

Cheney, G. & L. T. Christensen. (2001). Organizational identity: Linkages Between Internal and External Communication. The New Handbook of Organizational Communication : Advances in Theory, Research, and Methods, diedit oleh Fredric M. Jablin & Linda L. Putnam. California: Sage Publications. 231-269.

CNN Indonesia. 1 Desember 2018. “Aksi 212, dari Mulut Ahok ke Reuni Aroma Pilpres.” https://www.cnnindonesia.com/nasional/20181201121150-20-350369/aksi-212-dari-mulut-ahok-ke-reuni-aroma-pilpres.

Cole, E. & A. Stewart. (2015). Meanings of Political Participation Among Black and White Women: Political Identity and Social Responsibility. Journal of Personality and Social Psychology, Vol. 71, No. I. 130-140. DOI: https://doi.org/10.1037/0022-3514.71.1.130.

Coombe, R. J. (1992). The celebrity image and cultural identity: Publicity rights and the subaltern politics of gender. Discourse, 14(3), 59-88.

Ekarista R.P. 2 Desember 2018. “Deretan Artis yang Mengikuti Aksi Reuni Akbar 212, dari Teuku Wisnu, Irwansyah hingga Ayu Azhari” Tribunwow. https://wow.tribunnews.com/2018/12/02/deretan-artis-yang-mengikuti-aksi-reuni-akbar-212-dari-teuku-wisnu-irwansyah-hingga-ayu-azhari/.

Fauziah, N. 5 September 2019. “Ditanya Ikut Islam Aliran Mana? Ini Jawaban Artis Cantik Dewi Sandra.” Okezone.com. https://muslim.okezone.com/read/2019/09/05/614/2101137/ditanya-ikut-islam-aliran-mana-ini-jawaban-artis-cantik-dewi-sandra. Finnemore, M. (1996). National Interests in International Society. New York: Cornell University Press.

Gander, M. (2016). Managing your personal brand. Perspectives: Policy and Practice in Higher Education, No.18, Vol.3. 99-102. DOI: https://doi.org/10.1080/13603108.2014.913538. - Gentry, B. (2018). Why Youth Vote: Identity, Inspirational Leaders, and Independence. Bridgewater: Springer International Publishing.

Goffman, E. (1956). The Presentation of Self in Everyday Life. Edinburgh: University of Edinburgh. - Iqbal, Asep M. (2014). Internet, Identity and Islamic Movements: The Case of Salafism in Indonesia. Islamika Indonesiana 1, no. 1. 81-105. DOI: https://doi.org/10.15575/isin.v1i1.42/.

Khamdan, M. & Wiharyani. (2018). Mobilisasi Politik Identitas dan Kontestasi Gerakan Fundamentalisme. Al-Tahrir, Vol. 18, No. 1. 193-218. - Khamis, S., L. Ang & R. Welling. (2016). Selfbranding, ‘micro-celebrity’ and the rise of Social Media Influencers. Celebrity Studies. DOI: https://doi.org/10.1080/19392397.2016.1218292.

Schwartz, S. J. (2001). The evolution of Eriksonian and neo-Eriksonian identity theory and research: A review and integration. Identity: An International Journal of Theory and Research, 1, 7–58. https://doi.org/10.1207/S1532706XSCHWARTZ

Siddiq, Taufiq. 2 Desember 2018. "Rizieq Ajak Reuni 212 #2019GantiPresiden, Fadli Zon: Itu Aspirasi” Tempo.co. https://nasional.tempo.co/read/1151568/rizieq-ajak-reuni-212-2019gantipresiden-fadli-zon-itu-aspirasi.

Street, J. (2004). Celebrity Politicians: Popular Culture and Political Representation. BJPIR, Vol. 6, No. 4. https://doi.org/10.1111/j.1467-856X.2004.00149.x.

Sukamto. (2010). Politik Identitas (Suatu Kajian Awal dalam Kerangka dan interaksi “Lokalitas dan Globalisasi”). Jurnal Sejarah dan Budaya Universitas Malang. Vol.2.

Williams, B. B. (2014). Personal brand & the branding process: From hype to actual benefits for human resources and talent management leaders. Doctoral dissertation. University of Pennsylvania. ProQuest Dissertations & Theses Global. AAI3635765.



DOI: https://doi.org/10.22146/jmki.55711

Article Metrics

Abstract views : 1670 | views : 2145

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Jurnal Media dan Komunikasi Indonesia



             

 

   Jurnal Media dan Komunikasi Indonesia (Online ISSN 2721-396X) is published by the Department of Communication Science (DIKOM), Faculty of Social Science and Political Science (FISIPOL), Gadjah Mada University 

 

View My Stats