Penciptaan Ragam Hias Tingang Haguet sebagai Alternatif Brand Identity Kabupaten Pulang Pisau Kalimantan Tengah

Abstract

Pulang Pisau is a 12 years old division regency in Central Kalimantan Province. The
magnitude opportunities of tourism sector require the local government and various
relevant stakeholders to developed their regional identity through brand identity. Dayak
Ngaju, the biggest and dominant indigenous group in Pulang Pisau Regency, has the
stand out cultural aspects and be able to represent the regency. The representation is
fi ltered and merged into a visual form. The landscape aspect of Pulang Pisau Regency,
like Kahayan and Sebangau rivers, also plays a main role in contributing the distinctive
character. This paper is an attempt to build a brand identity of Pulang Pisau Regency
through a simple study of the cultural identity of their local community. The result is an
ornament named Tingang Haguet.