GLOBAL MARKETING AND ADVERTISING UNDERSTANDING CULTURAL PARADOXES

https://doi.org/10.22146/jieb.23583

Widya Paramita(1*)

(1) Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia
(*) Corresponding Author

Abstract


A book review on Global Marketing and Advertising to Understand Cultural Paradoxes.


Keywords


global marketing, advertising, cultural paradoxes, values

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DOI: https://doi.org/10.22146/jieb.23583

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