GLOBAL MARKETING AND ADVERTISING UNDERSTANDING CULTURAL PARADOXES

https://doi.org/10.22146/jieb.23583

Widya Paramita(1*)

(1) Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia
(*) Corresponding Author

Abstract


A book review on Global Marketing and Advertising to Understand Cultural Paradoxes.


Keywords


global marketing, advertising, cultural paradoxes, values

Full Text:

PDF



DOI: https://doi.org/10.22146/jieb.23583

Article Metrics

Abstract views : 3804 | views : 4085

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2017 Journal of Indonesian Economy and Business

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Journal of Indonesian Economy and Business

Journal

Editorial Team
Focus and Scope
Peer Review Process
Publication Ethics
Screening for Plagiarism

Authors

Author Guidelines
Submission Guidelines
Online Submissions
Copyright Notice
Privacy Statement
Author Fees

Download

Author Pack
Submission Form & Manuscript Template

 

Reviewer

Reviewer Guidelines
Reviewer Acknowledgement

 

Reader

General Search
Achieves
Author index
Title index

 

 

The Journal of Indonesian Economy and Business (print ISSN 2085-8272; online ISSN 2338-5847) is published by the Faculty of Economics and Business Universitas Gadjah Mada, Indonesia. The content of this website is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
© 2019 Journal of Indonesian Economy and Business 
 Visitor Statistics