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Keywords English for Foreign Language Wirun biaya promosi, jumlah kamar dan pendapatan kamar, tarif kamar faktor perilaku konsumen iklan ikon indeks jgs keputusan pembelian komunikasi makeup merek lokal membaca obedience pressure, budgetary slack, perceived responsibility, mediating variable, SEM pandangan dunia partai politik politic entertainment produk lokal proses pembuatan keputusan semiotika simbol slametan Gongso Ageng