PERSEPSI PENGGUNA TWITTER TERHADAP KEPRIBADIAN MEREK DAN KORELASINYA DENGAN SOCIAL MEDIA ENGAGEMENT
Salsabila Azzahra(1*)
(1) Program Studi Bahasa Inggris Terapan,Sekolah Vokasi, Universitas Gadjah Mada, Indonesia
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Aaker, D. (1995). Building Strong Brands. The Free Press. http://libgen.li/item/index.php?md5=1 09D76779231D79310962F89FD69EA 24 Aaker, D. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347-356. https://doi.org/10.1177/002224379703 400304 Adam. (2019, April 29). Demografi Pengguna Twitter di Indonesia Paling Banyak Pria daripada Perempuan. ItWorks. https://www.itworks.id/19408/demogr afi-pengguna-twitter-di-indonesia- paling-banyak-pria-daripada- perempuan.html#:~:text=Berdasarkan %20demografi%20pengguna%20Twitt er%20di,merupakan%20yang%20may oritas%20menggunakan%20platformn ya Atherton, J. (2019). Social media strategy: A practical guide to social media marketing and customer engagement. Kogan Page. https://www.koganpage.com/product/s ocial-media-strategy-9780749497071 Badan Pusat Statistik. (2019). Statistik Pemuda Indonesia 2019. https://www.bps.go.id/publication/201 9/12/20/8250138f59ccebff3fed326a/st atistik-pemuda-indonesia-2019.html Brodie, R., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114. https://doi.org/10.1016/j.jbusres.2011. 07.029 Burroughs, J. (2016). Social media management. JWPrinting. http://www.lulu.com/shop/joe- burroughs/social-media- management/paperback/product- 22896917.html Chiaravalle, B. & Schenck, B. (2014). Branding For Dummies. For Dummies. http://libgen.li/item/index.php?md5=6 55372567385C3DB2180CF00724B4A 53 Clement, J. (2019, Aug 14). Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019. Statista. https://www.statista.com/statistics/282 087/number-of-monthly-active-twitter- users/ Clement, J. (2020, April 1). Number of social network users worldwide from 2010 to 2023. Statista. https://www.statista.com/statistics/278 414/number-of-worldwide-social- network-users/ Cui, P. (2008). Profiling the Brand Personality of Specific Brands. Advances in Consumer Research, 35, 534-541. https://www.acrwebsite.org/volumes/1 3263/volumes/v35/NA-35 Dahl, S. (2018). Social Media Marketing: Theories and Applications. Sage Publication. https://uk.sagepub.com/en- gb/eur/social-media- marketing/book253512 Dynel, M., & Poppi, F. I. (2019). Quid rides?: Targets and referents of RoastMe insults. HUMOR: International Journal of Humor Research. https://doi.org/10.1515/humor-2019- 0070 Goldsmith, R., & Goldsmith, E. (2012). Brand Personality and Brand Engagement American Journal of Management, 12(1), 11-20. https://doi.org/10.4018/978-1-61350- 171-9.ch008 Kauppila, E. (2019). Audience engagement on social media: a study on how Wendy's use dif erent forms of audience engagement in their social media posts [Master’s thesis, Åbo Akademi University]. Doria Library. https://www.doria.fi/handle/10024/169 619 Kelly-Holmes, H. (2015). Digital Advertising. In A. Georgakopoulou, T. Spilioti (Eds.), The Routledge Handbook of Language and Digital Communication (pp. 212-225). Routledge. Kim, P. (2018). Who’s Winning the Burger Wars? A Closer Look at Social Networking, Enterprise Social Networks, And Customer Engagement. Issues in Information Systems, 19(4), 16-25. https://iacis.org/iis/2018/4_iis_2018_1 6-25.pdf Kim, C. K., Han, D., & Park, S. (2001). The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Research, 45(4), 195-206. https://doi.org//10.1111/1468- 5884.00177 Kominfo. (2013, Nov 7). Kominfo: Pengguna Internet di Indonesia 63 Juta Orang. https://kominfo.go.id/index.php/conten t/detail/3415/Kominfo+%3A+Penggun a+Internet+di+Indonesia+63+Juta+Ora ng/0/berita_satker Mahoney, L. M., & Tang, T. (2016). Strategic social media: From marketing to social change. Wiley- Blackwell. http://gen.lib.rus.ec/book/index.php?m d5=3E912D9AEEE575DD37F8ECFD 62DB3753 McCay-Peet, L., & Quan-Haase, A. (2016). A model of social media engagement: user profiles, gratifications, and experiences. Information & Media Studies. https://doi.org//10.1007/978- 3-319-27446-1_9 Mueller, Gina. (n.d.). Why Twitter is the Ideal Platform for Engagement. Convince & Convert. https://www.convinceandconvert.com/ social-media-strategy/twitter- engagement/ Oliver. M. (2018). Picking hamburgers of the vine: A case study on humor and relationship management in Wendy’s social media [Master’s thesis, of Saint Louis University]. ProQuest. Personal communication. Read, W., Robertson, N., McQuilken, L., & Ferdous, A. S. (2019). Consumer engagement on Twitter: Perceptions of the brand matter. European Journal of Marketing, 53(9), 1905-1933. https://doi.org/10.1108/EJM-10-2017- 0772 Schober, P., Boer, C., & Schwarte. (2018). Correlation Coefficients: Appropriate Use and Interpretation. Anesthesia & Analgesia, 126(5), 1763-1768. https://doi.org/10.1213/ANE.0000000 000002864 Stelzner, M. (2020, Mei). 2020 Social media marketing industry report: How marketers are using social media to grow their businesses. Social Media Examiner. https://www.socialmediaexaminer.com /social-media-marketing-industryreport-2020/
DOI: https://doi.org/10.22146/jgs.63894
Article Metrics
Abstract views : 2464 | views : 2484Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Jurnal Gama Societa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Currently, Jurnal Gama Societa indexed by: