PENGARUH KOMUNIKASI POLITIC ENTERTAINMENT MELALUI IKLAN TERHADAP TINGKAT KETERPILIHAN PARTAI POLITIK PADA PEMILIHAN UMUM 2019

https://doi.org/10.22146/jgs.46394

Muhamad Ferdy Firmansyah(1*)

(1) Universitas Siliwangi
(*) Corresponding Author

Abstract


Globalization demands the development of communication media, which is TV advertisment. Indonesian political dynamics is one of the most unique and fresh studies discussed in various perspectives. It concerns ondecision making and ethical political differentiation that empirically influences the political legitimacy in political representation. Digital politics is very popular within the society it could be categorized as swing voters. Digital politic is growing close to the 2019 general election as the effort of low politics tendencies that can be analyzed using the cultural value. Political parties have a polarization to use TV advertisement to be a media for socialization their political goals. The implementation of this style is usually called politics entertainment. This research explains the influence of digital political style and entertainment politics with TV advertisement on the level of electability of political parties in the general election 2019 through data interpretation method. The research is conducted as a means to explain the understanding ofmass polarization in online setting. Additionally, it is also purposed to know the effectiveness of digital politics and entertainment politics in its use in the 2019 general election.


Keywords


komunikasi; iklan; partai politik; politic entertainment

Full Text:

PDF


References

Aspinall, Edward dkk. 2018. Mapping the Indonesian Political Spectrum. http://www.newmandala.org/ mapping-indonesian-political- spectrum/. Akses 25.05.2019

Baran, Stanley J.. 2012. Pengantar Komunikasi Massa: Melek Media dan Budaya. Jakarta: Erlangga Budiardjo, Miriam. 2006. Dasar-Dasar Ilmu Politik. Jakarta: Gramedia

Bungin, Burhan. 2018. Komunikasi Politik Pencitraan: The Social Construction of Public Administration. Jakarta: Prenadamedia Group

Duverger, Maurice. 2005. Sosiologi Politik. Jakarta: RajaGrafindo Persada

Effendy, Onong Uchjana. 2005. Ilmu Komunikasi: Teori dan Praktek. Bandung: Remaja Rosdakarya Offset

Gusman, Hanif. 2019. Iklan Televisi Parpol: Perindo Juara, PSI Kedua, Gerindra Terhemat. https://tirto.id/iklan-televisi- parpol-perindo-juara-psi-kedua- gerindra-terhemat-dmdw.Akses 30.05.2019

Lukitaningsih, Ambar. 2013. Iklan Yang Efektif Sebagai Strategi Komunikasi Pemasaran. Jurnal Ekonmi dan Kewirausahaan Vol. 13, 116-129

Rasyid Hatamar. 2017. Pengantar Ilmu Politik: Perpektif Barat dan Islam. Jakarta: RajaGrafindo Persada.

Soekanto, Soerjono. 2012. Sosiologi Suatu Pengantar. Jakarta: Rajawali

Syam, Firdaus. 2010. Pemikiran Politik Barat: Sejarah, Filsafat, Ideologi, dan Pengaruhnya Terhadap Dunia Ke-3. Jakarta: Bumi Aksara

Purnamasari, Desi. 2018. Partai Mana Juara Belanja Iklan di TV. https://tirto.id/partai-mana-juara- belanja-iklan-di-tv-c6YCV. Akses 30.05.2019

Pusparisa, Yosepha. 2019. Persaingan Parpol Berebut Kursi di DPR: 9 Sukses 7 Gagal.https://m.katadata.co.id/inforgrafi k/2019 /05/24/persaingan-parpol- berebut-kursi- di-dpr-9-sukse-7- gagal. Akses 25.05.2019

Islamy, Irfan.2014. Prinsip Prinsip Perumusan Kebijaksanaan Negara. Jakarta: Bumi Aksara

Martono, Nanang. 2015. Metode Penelitian Sosial: Konsep-Konsep Kunci. Depok: RajaGrafindo Persada

Nimmo, Dan. 2005. Komunikasi Politik: Komunikator, Pesan dan Media. Bandung: Remaja Rosdakarya

Putra, Erlanda Juliansyah. 2017. Gagasan Pembubaran Partai Politik Korup di Indonesia. Depok: RajaGrafindo Persada

Yasmin, Puti Aini. 2019. Belanja Iklan Televisi untuk Kampanye Tembus Rp 602 M. https://m.detik.com/finance/berita- ekonomi-bisnis/d-4513409/belanja- iklan-televisi-untuk-kampanye-tembus- rp-602-miliar. Akses 30.05.2019

Yudhistira, Aria W.. 2019. Jor-Joran Beriklan di TV, Begini Perolehan Suara Parpol. https://m.katadata.co.id/infografik/2019/ 04/24/jor-joran-beriklan-di-tv-begini- perolehan-suara-parpol. Akses 22.05.2019

Yusup, Pawit M.. 2014. Ilmu Informasi, Komunikasi, dan Kepustakaan. Jakarta: Bumi Aksara



DOI: https://doi.org/10.22146/jgs.46394

Article Metrics

Abstract views : 556 | views : 2066

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Jurnal Gama Societa

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Currently, Jurnal Gama Societa indexed by: