Passengers’ Perspective Toward Airport Service Quality (ASQ) (Case Study at Soekarno-Hatta International Airport)

https://doi.org/10.22146/jcef.26547

Ridha Kurniawan(1*), Samuel Petros Sebhatu(2), Sara Davoudi(3)

(1) Directorate of Airport, Directorate General Civil Aviation, Ministry of Transportation, Central Jakarta
(2) Service Research Centre – CTF SAMOT, Karlstad University, Karlstad
(3) Service Research Centre – CTF SAMOT, Karlstad University, Karlstad
(*) Corresponding Author

Abstract


Passenger satisfaction towards airport service quality is influenced by the level of service at the previous service quality. It causes the new facility is expected to exceed the previous service quality. Service quality improvement of people mover system in Grand Design of Soekarno Hatta International Airport (SHIA) expected to support increasing airport service quality management. People mover existing conditions that occur on a free shuttle bus has caused some customer complaint. The purpose of this thesis is providing strategic support as complaint handling on people mover system to enhancing SHIA service quality. The discussion involves a passenger's perspectives, passengers’ satisfaction, and airport service quality to get a purpose of research. This thesis utilizes Fodness and Murray theory regarding the accurate scale to measure SHIA service quality by using Servqual method and Kano Model approach. Airport Service Quality (ASQ) aims to give an airport more competitive in the relationship between business and operations. In this thesis offers support strategy in service quality attributes and considerations to assist airport management in improving airport service quality. This thesis finds the value gap between airport management and passengers’ perspectives that serve as accurate scale in each service attributes on people mover facility at SHIA that must be met to achieve satisfaction based on passengers’ perspectives. Also, this thesis finds several services attributes that must be met on people mover facility at SHIA as a basic service needs by passengers need. Airport management at SHIA should focus on the improved operating system of people mover system related to attributes punctuality, free of charge, information about the schedule, headway, and safety. This thesis presents the relationship between the value gap with service attributes that must be met by passengers’ perspectives, passengers’ satisfaction, and airport service quality. This thesis shows how an airport service quality is decided based on gap scale between airport management with passenger perspectives and priority services as passengers’ guarantee.


Keywords


Passengers satisfaction, airport services quality, people mover, Soekarno-Hatta International Airport

Full Text:

PDF


References

Anderson, W. S., Baggett, L. S. & Widener, S. K., 2007. The impact of service operations failures on customer satisfaction: Evidence on how failures and their source affect what matters to customers. Manufacturer. Service Operation. Manage. Volume 11, pp. 52-69.

Bastari, A. I., 2012. Perencanaan operasi people mover system sebagai moda transportasi antar terminal di Bandara Internasional Soekarno-Hatta [Design of People Mover System as Transportation Mode at Terminal of Soekarno-Hatta International Airport]. Bandung: Bandung Institute of Technology.

Cream, F., 2009. Economic Challenges Facing Airports in an Era of Global Financial Instability, Airports Council International.

Doganis, R., 1992. The Airport Business. London: Routledge.

Fodness & Murray, 2007. Passengers' expectations of airport service quality. Journal of Services Marketing, 21(7), p. 492 – 506.

Griffin, A. & Hauser, J. R., 1993. The voice of the customer. Marketing Science, 12(1), pp. 1-27.

Kano, N., Seraku, N., Takahashi, F. & Tsuji, S., 1984. Attractive quality and must- be quality. Hinshitsu, 14(2), p. 147–56.

Kerner, B. S., 1999. Congested traffic flow: Observations and theory. Transportation Research Record, pp. 160-167.

Kompasiana, 2013. Memaksimalkan shuttle bus Bandara Soekarno-Hatta [Maximizing Bus Shuttle at Soekarno-Hatta Airport]. [Online]
Available at: http://www.kompasiana.com/jalan-jalan/memaksimalkan-shuttle-bus-bandara-soekarno-hatta_52936616ea834df138b456a
[Accessed 12 January 2016].

Kurniawan, R., 2016. Passengers Perspective toward Airport Service Quality (asq); Case Study: People Mover System At Soekarno-hatta International Airport, Yogyakarta: Master Thesis Report. Engineering Faculty. Universitas Gadjah Mada.

Ministry of Transportation, 1987. Decree Number 25 of 1987 about Airport Management Area Division, Jakarta: Ministry of Transportation, Republic of Indonesia.

Ministry of Transportation, 1994. Decree Number 60 of 1994 about master plan of Soekarno-Hatta International Airport, Jakarta: Ministry of Transportation, Republic of Indonesia.

Ministry of Transportation, 2015. Decree Number 129 of 2015 about Guidelines For The Preparation of A Service Level Agreement For The Provision of Airport User Services, Jakarta: Ministry of Transportation, Republic of Indonesia.

Netshia [Video File].. 2016. [Film] Directed by Netmedia. Video posted to www.youtube.com/watch?v=VU19VEZ2OAw.

Olson, J. C. & Dover, P. A., 2005. Disconfirmation of consumer expectations through product trial. Journal of Applied Psychology. 64(2), p. 179– 189.

Oum, T. H., Yu, C. & Fu, X., 2003. A Comparative Analysis of Productivity Performance of the Worldís Major Airports: Summary Report of the Air Transport Research Society Global Airport Benchmarking Research Report 2002. Journal of Air Transport Management, 9(5), pp. 285-297.

Schiffman, L. G. & Kanuk, L. L., 2004. Consumer Behavior. 8 ed. New Jersey:: Prentice Hall.

Shiba, S., Graham, A. & Walden, D., 1993. A new American TQM: Four practical revolutions in management, Portland, Oregon, Center for Quality Management. Productivity Press.

Siegel, S., 1997. Statistik Nonparametrik Untuk Ilmu-ilmu Sosial [Non-Parametric Statistic for Social Studies]. Jakarta: PT Gramedia Pustaka Utama.

Tjiptono, F. & Chandra, G., 2009. Manajemen Kualitas Jasa [Management of Service Quality]. Yogyakarta: ANDI.

Transportation Research Board, 2008. ACRP Report 10 - Innovations for Airport Terminal Facilities explores worldwide developments in airport landside facilities design, and examines future trends and innovative passenger service/processing concepts, Washington, D.C: FAA.

Transportation Research Board, 2010. ACRP Report 37 - Guidebook for Planning and Implementing Automated People Mover Systems at Airports, Washington, D.C: FAA.

Transportation Research Board, 2012. ACRP Synthesis 48 - How Airports Measure Customer Service Performance, Washington, D.C: FAA.

Tsai, et al., 2011. A gap analysis model for improving airport service quality. Reference Services Review, 22(10), pp. 1-7.

Woodal, T., 2003. Conceptualising value for the customer: an attributional, dispositional and structural analysis. Academy of Marketing Science Review. [Online]
Available at: www.amsreview.org/articles/woodall12-2003.pdf

Zeithaml, Berry & Parasuraman, 1988. Communication and Control Processes in the Delivery of Service Quality. Journal of Marketing, pp. 35-48.

Zeithaml, V., Parasuraman & Bitner, M. J., 2003. Services Marketing. McGraw-Hill.



DOI: https://doi.org/10.22146/jcef.26547

Article Metrics

Abstract views : 4919 | views : 6481

Refbacks

  • There are currently no refbacks.




Copyright (c) 2022 The Author(s)


The content of this website is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
ISSN 5249-5925 (online) | ISSN 2581-1037 (print)
Jl. Grafika No.2 Kampus UGM, Yogyakarta 55281
Email : jcef.ft@ugm.ac.id
Web Analytics JCEF Stats