_.png){kind=logo}
* Corresponding Author
Developing Value Innovation Strategy In The "Blue Ocean Shift" Framework At The Flat Glass Industry In Indonesia
https://doi.org/10.22146/ikat.v4i1.54657 Rudy Subagio(1*)
(1) Airlangga University
(*) Corresponding Author
Abstract
Competition in the flat glass market in Indonesia since 2015 has been increasingly severe because much imported glass has entered Indonesia. The rapid rate of imported glass is due to two factors: the enactment of the free trade pact in Southeast Asia and the expansion of the Chinese glass factory that built new factories in the Southeast Asia region, especially in Malaysia. Most of the imported glass entering Indonesia is commodity glass at a lower than local products, so they have begun to take a portion of the market share of local products. This competition is getting more onerous because the local flat glass industry has difficulties in reducing the price to be equal or lower than competitors' price due to the production cost structure is already too high. This research explores the basic concepts of strategies carried out by local flat glass companies in the face of competition in the flat glass industry. This is based on the concept of value innovation in the framework of “blue ocean shift.” The research method used is an exploratory case study draws on an in-depth field study conducted in a local flat glass company based in Indonesia.
Keywords
Full Text:
PDFReferences
Adair, J. (2009). Effective Innovation: How to Stay Ahead of the Competition, New Revised Edition. Pan Books, Pan Macmillan Ltd.
AGC Group. (2016). On The Long term Group Strategy : Vision 2025, The AGC Group Magazine, 56.
Warta Ekonomi. (2019). Kemenperin Dorong Industri Kaca Tambah Kapasitas Terpasang. Retrieved from https://www.wartaekonomi.co.id/read256411/kemenperin-dorong-industri-kaca-tambah-kapasitas-terpasang.html
Aurik, J. , Gillis J., & Martin F. (2015). The History of Strategy and its Future Prospects, A. T. Kearney Inc. Retrieved from https://www.de.kearney.com/strategy-and-top-line-transformation/article?/a/the-history-of-strategy-and-its-future-prospects
Baharuddina, H., Syafei, W.A., Satoto, K.I. (2013). Pemodelan Sistem Informasi Untuk Mengukur Kualitas Kinerja Perguruan Tinggi dengan Pendekatan Balanced Scorecard dan Blue Ocean Strategy, Jurnal Sistem Informasi Bisnis,3(02).
Fleisher, C.S. & Bensoussan, B.E. (2015). Business and Competitive Analysis: Effective Application of New and Classic Methods. New Jersey, Pearson Education, Inc. doi: 10.21456/vol3iss2pp74-81
Grant, R. M. (2016), Contemporary strategy analysis : text and cases edition, John Wiley and Sons; 9th Revised edition
Govindarajan, V., Matin, J., Shashikumar, VK. (2012), Get to Know Your Non-Customer. Harvard Business Review.
Gaynor, G.H. (2002). Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge. New York : AMACOM.
Hansen, M.T. & Birkinshaw, J. (2007). The Innovation Value Chain, Boston, Harvard Business Review.
Hendrianto, D., Kasim, A. (2017), Perumusan Blue Ocean Strategy PT Lippo General Insurance Tbk menjadi Leader di Industri Asuransi Indonesia, Jurnal Riset Perbankan Manajemen dan Akuntansi, 1(2). Indonesia, Sekolah Pscasarjana Institut Perbanas.
Idris, M. (2020, January 7th). RI Punya Gas Alam Melimpah tapi Harganya Lebih Murah di Singapura, Kompas.com, retrieved from https://money.kompas.com/read
/2020/01/07/185500226/ri-punya-gas-alam-melimpah-tapi-harganya-lebih-murah-di-singapura?page=all
Kim, W.C. & Mauborgne, R. (2005). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant, Harvard Business School Publishing Corporation
Kim, W.C. & Mauborgne, R. (2017), Blue Ocean Shift (Indonesian Edition : Pergeseran Samudra Biru). Indonesia, Gramedia Pustaka Utama.
Kibing Group. (2016). Retrieved from http://www.kibing-glass.com/en/investor.php
Kotler, P. and Kevin L.K. (2016). Marketing Management, 15th Edition New Jersey. Pearson Pretice Hall, Inc.
Leavy, B. (2018), "Value innovation and how to successfully incubate “blue ocean” initiatives", Strategy & Leadership, 46(3), pp.10-20. United Kingdom, Emerald Group Publishing. Retrieved from: https://edisciplinas.usp.br/pluginfile.php/5063390/mod_resource/content/1/SL46i3Value%20innovationhow%20to%20successfully%20incubate%20blue%20ocean%20initiatives.pdf
McGrath, R.G. (2012). The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Brighton: Massachusetts, Harvard Bussiness Review Press
NSG Group. (2010). Pilkington and the Flat Glass Industry 2010. Japan: Tokyo, Nippon Sheet Glass Co., Ltd.
Porter, M.E. 1985. Competitive Advantage : Creating and Sustaining Superior Performance : with a new introduction. USA: New York, The Free Press.
Pisano, G.P. (2015), You Need an Innovation Strategy, Harvard Business Review, June 2015 Issue. Retrieved from: https://hbr.org/2015/06/you-need-an-innovation-strategy
PT Asahimas Flat Glass, Tbk. (2015–2018), Annual Report of 2015,2018. Indonesia: Jakarta, PT Asahimas Flat Glass, Tbk. Retrieved from http://www.amfg.co.id/en/investor/investor-information/annual-report
PT Mulia Industrindo, Tbk. (2015–2018), Annual Report of 2015,2018. Indonesia, PT Mulia Industrindo, Tbk. Retrieved from https://muliaindustrindo.com/id/info-investor/index
Rumelt, R.P. (2011). Good Strategy Bad Strategy: The Difference and Why It Matters. London: Profile Books.
Rajasekaran, R. (2016), Blue Oceans in Indian Sesame Oil Industry: A Case Analysis. Indiana: Bloomington, Indian University Press
Satell, G. (2017), Mapping Innovation: A Playbook for Navigating a Disruptive Age. New York, McGraw-Hill.
Sempels, C. & Hoffmann, J. (2013), Sustainable Innovation Strategy : Creating Value in a World of Finite Resources. United Kingdom, Palgrave Macmillan.
Saputri, M.E., Mulyaningsih, H.D. (2016), Blue Ocean strategy for creating value innovation: A study over Kedai Digital in Yogyakarta, Indonesia, Journal of Administrative and Business Studies 2016, 1(1), pp. 14-20
Statista (2019). Retrieved from https://www.statista.com/statistics/697265/flat-glass-market-volume-worldwide-by-application
Utaminingsih, I.A. (2011), Rancangan Strategi Samudra Biru PT. SILKARGO Indonesia, Journal of Management and Business Review,8(1), pp. 15-33
United Nations, Commodity in Trade [UN-Comtrade] (2019). Retieved from https://comtrade.un.org/Data
Xinyi Glass Holding Limited. (2016–2017), Annual Report of 2016 – 2017, retrieved from http://www.xinyiglass.com/en/index.php
Yin, R. K. (2018). Case study research and applications : design and methods, 6th edition. Los Angeles, SAGE Publication Inc.
DOI: https://doi.org/10.22146/ikat.v4i1.54657
Article Metrics
Abstract views : 3367
| 
views : 3634
Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Rudy Subagio
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.